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CV OF S.Arun
64/A Rasmi Apts,
5th cross, JP Nagar,
Adyar, Chennai 600053
(  044 24464429/24464110
È   9841060390


Objective: To be committed to the organization as an action oriented individual, adding value to its services in the changing business environment.

Experience: From July 2000 to July- 2005
JULY 2000, ONWARDS, MADRAS CEMENTS LIMITED (RAMCO): CHENNAI

DEPUTY GENERAL MANAGER

  1. Leading the North Tamilnadu Market with 36-member sales team considered In Cement Market as the finest team.
  2. Conducting Regular Market Research, regarding Brand Leadership, Price Positioning, Market Leadership and Retail Audit.
  3. Information Dissemination regarding Building Activities, Latest Technology to interested Architects, Structural Engineers and Construction Companies as a value added service.
  4. Training of Sales Representatives on Customer Relationship Management, arranging Seminars at various locations for Masons, Contractors and Engineers
  5. Effective Monitoring of Credit Control and Follow ups with large clients and dealers
  6. Handling customer complaints and feedbacks for system improvements in the organization
  7. Co-ordination with Logistics Section for timely dispatches to clients across Tamil Nadu
  8. Nominated as Company Representative for Cement Manufacturers Association (CMA) to address industry related issues



AUG 99 TO JUNE 2000  INDIA CEMENTS LIMITED         MADURAI [TN]


SENIOR MANAGER [MKTG]

                                 i.            Responsible for Sales and Sales Promotion in the Southern Districts of Tamilnadu.
                               ii.            Increased sales IN SOUTH TAMIL NADU 30,000 tons to 40,000 tons in a short span of 11 months.
                              iii.            Successfully led a team of 10 OFFICERS AND REPRESENTATIVES in the sales force.
                             iv.            Training of new recruits with a view to enhance profitability in the region.
                               v.            Handling Customer Related Issues and coordinating with Head Office
                             vi.            Promotion of Brand in Rural Areas in the Region.


1986-1999: LARSEN AND TOUBRO LIMITED

JOB ASSIGNMENTS WERE AT VARIOUS LOCATIONS WITHIN INDIA.

                                 i.            Joined as a Sales Officer in 1986 and was promoted to Senior Sales Executive with three promotions in 1996.
                               ii.            1986-1989 Joined work in Bangalore as a Sales Officer. Was responsible for development of market and sales functions.
                              iii.            1989-1990- Shifted to Ahmedabad, Gujarat for setting up of new operations, which included Dealers Appointments, Warehouse Operations, Monitoring of C &F agents and Promotion of Brand.
                             iv.            1990-1991 Moved to Bangalore to continue the previous assignments and customer related issues.
                               v.            1991-1996 Transferred to Mumbai. Responsibilities included Dealer Operations, Monitoring of Payments, Promoting Brand, and Regular Retail Market Visits.
                             vi.            Was involved in creating various novel ideas for Brand Visibility and promotion within the organization as a part of the marketing team.
                            vii.            1996- 1998 worked at Pune office to strengthen the Sales and Marketing Operations in the southern part of Maharashtra.
                          viii.            Was transferred to Bhubaneshwar, Orissa in mid 1998, to establish the brand in the State.
                             ix.            As part of the responsibilities was successful in doubling the sales team from 50 executives for greater market penetration.
                               x.            Special training programmes were designed for the sales executives during this tenure.

Sales and Marketing Experiences between 1977 – 1986 included the following
a)             Mangalam Timber Products, as Marketing Executive for 7 months-1986
b)             Bhor Industries Ltd, Sales Officer 1981-1985
c)             Vikrant Tyres Ltd, Sales Officer 1980-1981
d)             Caprihans India Limited July 1977 to end 1980 Sales Officer
Education
Personal Details: Obtained B. Com Degree from the University of Delhi in the year 1976.
Successfully completed a Diploma Programme in Marketing from SIES Institute of Management Mumbai in 1982. In addition also obtained a Diploma in Public Speaking Skills from the Indo- American Society, Mumbai
    
PERSONAL DETAILS AND EXTRA CURRICULAR ACTIVITIES
ü  Date of birth: 29/04/1957
ü  Married and having one daughter
ü  Interests    WRITING ARTICLES ON MANAGEMENT RELATED TOPICS AND HOMEOPATHY.

References:
Mr. M S Swaminathan: Retired General Manager, Larsen & Toubro Limited. Now based at Chennai.
Mr. Deepak Razdan, Senior Vice President Ultratech Cemco Ltd.Mumbai.
Mr. M P Nandakumar Creative Director, Anugraha Madison, Chennai Tel No 09840386685.


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