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Hawkings Owen

3104 Ipswich Close

Florida, RA 50114

Phone: 397-547-3699  Email: hawkings.owen47@hotmail.com

Public Relations and Communications Skills

Proficient communications professional with 16 years experience in developing and executing all aspects of public outreach campaigns to increase media exposure and support strategic marketing initiatives. Strong ability to work efficiently in a fast paced environment, and utilize leadership and communication skills to achieve collaboration across all levels and organizational boundaries.

Highlights of Strengths

Media Relations                                  Communications Planning              ROI Development

Media Tracking and Reporting            MediaTraining/Interviews              Cause Promotion

News Story Pitching                           Special Events                                 Social Media

Team Leadership                                 Community Relations                    Volunteer Coordination

    

PROFESSIONAL EXPERIENCE:

Associate Director, Public Relations and Marketing

10/2010 -05/2012 - Arkansas Baptist College

Created overall communications plan for college that enhanced exposure statewide. Cultivated media relationships; coordinated all news conferences and media coverage. Updated and managed content on the college’s webpage. Established marketing and branding standards. Managed content for college website and social media efforts. Served as editor of college newsletter, The Baptist Vanguard. Worked with advertising agencies to help create marketing collateral for the college.

         Selected Achievements:

         *Created branding guidelines for external marketing collateral

         *Obtained media coverage for major campus events

Communications Director

4/2005 - 10/2010 - American Heart Association (AHA), Little Rock, Arkansas

Planned and implemented communication and media relations activities for fundraising events and health initiative programs. Facilitated association’s social media efforts. Worked with local and national celebrity spokespersons by scheduling local print, radio and broadcast media tours. Proactively pitched American Heart Association science news stories and local events. Provided media consultation to volunteers and AHA spokespersons. Tracked media coverage and other external factors to provide ROI tools and identify potential areas of opportunity for AHA.

            Selected Achievements:

         *Obtained over 2 billion media impressions over 5 year tenure

            *Maintained media sponsorship for each fundraising event during 5 year tenure

            *Generated Media ROI Documents that helped to secure event sponsorship

 page 2

Public Relations Coordinator

9/2001 - 9/2004 - Nextel Partners, Inc., Little Rock, AR

Developed statewide media relationships and managed news conferences. Proactive pitching of Nextel news stories, along with pitching and distributing company press releases. Created overall annual public relations plan for Arkansas market. Cultivated relationships with business and government officials. Placed by-line articles in local publications and trade magazines for the General Manager. Managed and executed special events, community programs and tradeshows. Developed and maintained internal Nextel community sponsorships and networking opportunities for general manager and sales staff.

      Selected Achievements:
      * Averaged #2 ranking companywide in PR events, media hits and community relations projects

* Expanded Nextel Lost Child Alert Program to Riverfest, AR State Fair and the Little Rock               Air Force Base Air Show.

Community Affairs Director

9/1999 - 9/2001 - Clear Channel Communications, Inc FOX/UPN, Little Rock, AR

Created community relations plan and station’s exposure through community promotions and involvement. Represented stations in the community by serving on organizational committees. Coordinated and managed events and projects in association with revenue generating campaigns. Facilitated on-site plan, on air publicity and internal volunteer recruitment for all station sponsored community events. Assured stations were in compliance with FCC Children’s programming regulations and maintained both stations FCC public file.

      Selected Achievements:

* Community Affairs Show Host/Producer, produced and hosted weekly station public affairs show

* Served as telethon host for the 2000 Jerry Lewis MDA and the UNCF Evening of Stars        telethons

Store Manager

10/1997 - 9/1999 - Victoria's Secret Bath and Fragrance, Limited Inc.

Managed day to day sales transactions and initiatives, recruiting and training client specialists, scheduling of associates per allocated budget, administrative shop operations Responsible for communication and calculation of daily, weekly and monthly sales goals; facilitated store maintenance,  incoming and existing inventory and product promotion.

Community Affairs Director

10/1995 - 11/1997 - KARK Channel 4, Morris Newspaper Network, Little Rock, AR

Coordinated external involvement and exposure via on-air programming media sponsorships and outreach. Represented station by serving as liaison at community events and on boards and committees. Facilitated station charitable contributions; initiated station participation and fund-raising for non-profit causes. Assessed results of FCC mandated quarterly reports and maintained station’s public file. Facilitated station’s KARK’s Community Service Awards.

           

*Additional Experience:  Community Affairs Intern Spring 1995

Education

University of Central Arkansas 1995 B.S. in Mass Communications Minor:  Journalism

Technology: MS Office (Word, Access, Excel, PowerPoint), Mac OS, WordPress

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