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  Sushmita Borah

 309, 2^nd Floor, Pradeep
  Mohalla (East Of Kailash),
  New Delhi-963258

  Contact: 9871297419, 8860209043                                                                                                         Email-borah.sushmita@gmail.com

Seeking a challenging role in Sales and Marketing, Corporate Communications/Marketing Communications with a growth oriented organization.

Synopsis:

1      A public relations professional with over 7 years of experience in the field of Media Management, Corporate Reputation Management, Brand Reputation Management, Content Writing and Crisis & Issues Management

2      Exposure to various dimensions of Marketing Communications in sectors ranging across Information Technology, Telecommunication, Lifestyle and non-profit

3      A self-motivated team player with strong communication skills, team management skills, computer skills, relationship management and problem solving skills

4      A keen planner, strategist and implementer with demonstrated competence for identifying prospective clientele, business development, designing and giving presentations, corporate communications planning, image building and effective media strategies for enhancing company awareness

Organizational exposure:

1.    Currently working with Beetel Teletech Limited (A Bharti Enterprise) from May 2011 as Manager-Corporate Communications

Responsibilities: Managing internal and external communications for Beetel Teletech Limited

Achievement:

·          Spearheading Beetel’s social media campaign, redesigning of the website and the Beetel E-store, Conceptualising and developing internal newsletters and the in-house magazine “Beetel Blitz”

·          Supporting the CEO’s office through content writing and researches for speeches, contributory articles, internal/external emails etc.

·          Successful PR campaign around Beetel Mobiles, Beetel IT Peripherals & Enterprise Solutions (Multi-city events and Beetel Dhamaal Contest across India)

·          Successful PR campaign around Beetel Magiq range of tablets

2.    Vox Public Relations from July 2010 to April 2011 as an Account Manager.

      Responsible for account management of various clients- IBM, Freescale, VM Ware and Business   

      Octane

• IBM

·    Responsible for formulating the India PR strategy in line with the global PR initiative.

·    Researching and writing contributory articles and developing/pitching story ideas.

·   Freescale

·   Planning and providing strategic direction to the account while ensuring implementation of          planned activities on ground.

• Business Octane

·    Positioning the brand through a comprehensive public relations campaign in India through standalone stories, industry story participation, corporate and personal profiling etc.

3.    Rediffusion-Y & R Public Relations from March 2008 to July 2010 as an Account Manager.

      Responsible for account management of various clients- Oracle, Airtel, HTC, Biocon, Affle, EMC    

      and Kohler.

• Oracle

·    Responsible for formulating the India PR strategy in line with the global PR initiative.

·    Researching and writing contributory articles.

·    Managing press events and channel meets across India

·   Airtel

·   Designing and executing the PR campaign by aligning it with the marketing activities planned in     Delhi & NCR.

·   Handling crisis by neutralizing and stopping negative stories. (Driving Media influence programme on behalf of Airtel Delhi & NCR circle)

• HTC

·    Responsible for formulating the India PR strategy.

·    Positioning the brand through a comprehensive public relations campaign in India.

• Affle

· Built SMS2.0 as a national brand in the Indian media and amongst its target audience.

· Successfully launched SMS2.0 as the largest mobile media in India.

• EMC Corporation

·   Create media awareness for the India Center of Excellence.

·   Create media opportunities for R&D initiatives from India contributing to global products.

• Kohler 

·      Built and increase media visibility for Kohler as a premier sanitary ware and kitchen ware company amongst its target audience in India.

·   Position Kohler high-end products as innovation and style in the Indian media. 

·   Planning and executing media relationship meetings and FAM trips.

4.    Genesis Burson and Marsteller- July 2006  to March 2008 as an Associate

Responsible for the account management of Vodafone.

Job Profile:

 •     Planning and Execution: Providing strategic direction to the account while ensuring implementation of planned activities on ground along with a team.

•    Strategic media relations - Conceptualized and initiated one-on-one meetings as a relationship building process between client and media.

•    Brand Management and Crisis communications – Implemented campaigns around events to build positive perception on the brand. Have written holding statements for breaking crisis situations and managed media queries on the same

•    Corporate social responsibility – Have planned and implemented media engagements as per the CSR campaigns of the client.

Growth path:

1      July ’06 to December’06 as a Junior Associate.

2      January’07 to March’08 as an Associate.

3      April’08 to October’09 as a Senior Account Executive.

4      October’09 to June ’10 as Account Manager

5      July ’10 to April ‘11 as Sr. Account Manager

6      May ’11 onwards as Manager-Corporate Communications (Present designation).

 Key result areas:

1      Have conducted researches and surveys for and on behalf of several brands across verticals.

2      Have made public relations proposals, media plans and reviews for diverse brands.

3      Have worked on press releases, contributory articles, company backgrounders, bio-profiles, holding statements, etc. for diverse brands.

4      Have initiated and created opportunities for news & feature stories, corporate stories and articles in print, electronic and online media.

5      Have organized events, conducted media training for spokespeople, handled crisis for diverse brands.

6      Actively involved in New Media.

Brands handled so far:

1      Beetel

2      IBM

3      Oracle

4      HTC

5      Vodafone

6      Airtel

7      Biocon

8      EMC

9      Freescale

10   British Telecom (project)

11   Business Octane

12   VM Ware

13   Kohler

14   Somany

15   Affle(SMS2.0)

16   MCKS Food for the Hungry Foundation

17   School Choice Campaign

Some Campaigns:

•    Planned and executed media campaign around “School Choice Campaign” for Centre for Civil Society and successfully derived the attention of National media.

•    Planned and executed media campaign around “Vodafone McLaren Mercedes Formula 1” showcase in India.

•    Successfully launched Kohler modular kitchens in India.

·                      Successfully launched Beetel Mobiles, Beetel IT Peripherals and Beetel Tablet in India

Academia:

1      Higher Secondary from Cotton College (Guwahati, Assam) in 2003

2      B.A (History) from Ramjas College (Delhi University) in 2006.

3      P.G Diploma in Public relations and Marketing from YMCA (New Delhi) in 2007.

Other Achievements / Qualifications:

1.    National Merit Scholarship in XII standard

2.    Diploma in computer applications.

3.    Trained and accomplished musician, have several solo and group performances to his credit across India

4.    Trained Assamese folk song artist.

Personal Vitae:

Date of Birth              - 31^th January 1985

Language proficiency- English, Hindi, Assamese

Permanent address     - Vill-Likhak gaon, PO-Pithakhowa, Dist-Sonitpur (Assam), India

                                     Pin-963258.

References:

Available on request

                                                                                                                        SUSHMITA BORAH

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