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PRASHANT CHAKRAVORTY

Flat No.333, Sector-19, Pocket-2

Dwarka, New Delhi-110075

Mobile: +91-9871002096

                                                                                                writenowto.prashant@gmail.com  

Career Objective:

Quest to work in a professional atmosphere, which gives me a scope to display my strong analytical and decisive skills that would help me contribute strongly for organizational & personal growth.

Starcom Mediavest Pvt. Ltd. (Publicis Groupe): August 2012 - Present

            Starcom Mediavest is a digital arm of Vivaki under the umbrella of Publicis Groupe. Vivaki is part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; and part of the CAC 40 index) the world’s third largest communications group. Starcom is an international media agency, serving digital activities for international clients across the world.

Current Role:  Assistant Manager: Digital Marketing

·         Managing entire search advertising (Search Engine Marketing) activities of national and international clients like Samsung (Mobile+Consumer Electronics) Aircel/Blackberry/GE/ Sennheiser/General Motors/Axis Bank and more.

·         Reporting and presentations on digital activities.

·         Annual review on media activities.

·         Preparing digital approach & plan.

·         Strategize and budgeting the accounts & campaigns with its search media plan accordingly.

·         Annual strategy preparation on media activities.

·         Online branding & promotion in major search engines & social Media platforms.

·         Publisher and vendor management.

·         Specialized in lead generation campaigns.

·         Business and Qualitative analysis and review of digital activities.

·         Strategic search planning and activities.

Firefly E Ventures Pvt. Ltd. (Hindustan Times Media): February 2011 – August 2012

              Firefly e-Ventures Ltd., a 100% Hindustan Times Media subsidiary, focuses on creating and building brands and businesses in the Internet media space. Firefly aims to combine HT Media’s 84-year old legacy as one of India’s largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space.

Designation & Responsibility:  Senior Executive: Digital Marketing

·         Managing Search Engine Marketing, Rich Media and other Online Marketing verticals of HT Media’s Online Businesses like Shine.com, HT Campus.com, and Desimartini.com.

·         Initiated to start digital mobile marketing in-house with SEM and rich Media also manages other digital mobile network & publishers like Inmobi, Admob. Across all brands of Firefly like Shine.com, Htcampus.com, Desimartini.com

·         Managing affiliates and digital marketing agencies like: Tyroo, DGM, Sprinklr, and Inmobi e.t.c.

·         Media planning, strategy building and execution.

·         Initiate to start new processes in online marketing activities.

·          Online branding and advertisement.

·         Analysis of new and emerging trends of online marketing.

·         Product’s business analytics & QA.

·         Face book Campaigns.

IYogi Tech Services Pvt Ltd. (November 2009 – January 2011)

IYogi is an India-based multinational computer technology corporation that provides online technical support. It is headquartered in Gurgaon, Haryana. The consumer division provides online computer support to consumers and home-based business across the United States, Canada, the United Kingdom and Australia via remote access.

Role:  Executive: Search Engine Marketing

·         Manages online marketing campaigns for clients like Microsoft, Genpact, IBM, Dell, HP, Acer, and Toshiba.

·         Analyzing Online Market and creating list of potential Keywords & Phrases using different keyword searching tool like Google Keyword tool, Word tracker, Keyword Analyzing tool etc.

·         Write PPC ad copies and testing alternate Ad copies and improved conversion            rate.

·         Biding Optimization on Google, Yahoo and MSN by generating regular campaign reports.

·         Preparing Marketing Strategies after analyzing US, UK, Australia and Canada based online Market.

·         Keeping regular eye on trend and updating campaigns regularly to increase conversion rate maintaining CPC and CTR ratio.

·         Preparing report from Google, Yahoo & MSN.

·         Lead generation for the clients.

·         Preparing the advertisements and gauge the effectiveness.

·         Mobile and WAP advertisement.

·         Started a new project to find out the opportunities in Germany, Spain, Brazil, and Singapore. And utilize the max potential of these countries in PPC Scenario as a new project coordinator.

·         Campaign management in Ask. Com as well as with Google/MSN/Yahoo.

Summer Internship / Project:

Organization: NIIT

Job Profile: Management Trainee

·         The responsibility was extremely challenging for Brand Promotion of the Organization by identifying the important sectors for promoting the products. This also required presenting the organization to conventional and non conventional clients having identified them.

Professional Qualification:

M.B.A (Marketing & International business) from Kohinoor Business School, Pune

Academic Qualifications:

Bachelors Degree in Economics from Kanpur University. (2005)

10+2 from C.B.S.E. from Central School Kanpur (2002)

10th from C.B.S.E. from Central School (2000)

Skills:

Online-Marketing, Pay per Click Advertisement, Google Adwords, Google Analytics,

Account Restructuring, Mobile Marketing, Online Rich Media, Microsoft Ad center, Yahoo Search Marketing, MS-Excel, Open office, Social Media Marketing, Face book, Web Analytics, Online Advertisement & Branding, Analytics & QA, Vendor Management, Email Marketing Strategy Building, Media Planning, e.t.c

Brand Management & Product Promotion, International Marketing, Global Business, e.t.c.

IT Skills: MS-Office, Windows, Hardware maintenance, Tally 5.4/6.3

Awards / Honors / Seminars:

·         Attended a seminar on Disaster Management organized by DAV College Kanpur.

·         Successfully lead the Sponsorship Collection Team at Dreams 2007 (Inter College competition) in Pune.

·         Successfully served as the Coordinator/Organizer of Business Quiz Competition (at college level) Pune

.Served as the member of College Admissions Committee.

·         Awarded Certificate of Appreciation for taking the lead to conduct Induction program at the College level.

Personal Information:

·         Father's Name: Shri B. N. Chakravorty

·         Mother's Name: Smt. Suchitra Chakravorty

·         D.O.B: 25^th December 1985

·         Languages Known: Hindi, English and Bangla.

·         Hobbies: Internet Surfing, playing Chess, Visiting blogs on Online Marketing & Tech Information

·         Passport Number: H1218731

·         References available on request.

·         LinkedIn Profile:  http://in.linkedin.com/pub/prashant-chakravorty/32/261/170

PRASHANT CHAKRAVORTY                                                                                         Date

(Signature)

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