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SUNIL P. OJHA                                                                        

E-Mail: sunilpojha_interio@rediffmail.com,  sunilpojhainterio2012@gmail.com

Mobile: 097851 64861; 088549 88208; (Res): 093149 39573.

Seeking senior level assignments in Sales & Marketing with an organization of repute.

Snapshot

A result-oriented professional with over 24 years experience in:

Sales & Marketing                                               Business Development                                        Branch Administration/Accounts

Trade and OEM's                                                Product/ Market Knowledge                               Relationship Management

Dealer Management                                           Customer Service                                                     Product Promotion

Credit Control                                                      Strategy Planning                                                      Collection

Training                                                                 Client Servicing                                                          Team Management

ð  Strong business acumen with the ability to execute a wide range of sales and marketing strategies to establish market presence and increase revenues and profitability.

ð  A proactive leader and planner with expertise in strategic planning, market plan execution account management, competitor and market analysis, staffing, management reorganization and targeted marketing.

ð  An Out-of-the-Box Thinker with a proven track record of increasing efficiency, streamlining workflow and creating a teamwork environment to enhance profitability innovatively for reputed business houses.

ð  A skilled communicator with proficiency in business development activities in global markets.

ð  Possess excellent team building, leadership, relationship management and analytical skills.

Core Competencies

A. Strategic Planning/ Profit Centre Operations

ð  Establishing corporate goals, short term and long term budgets and developing business plans for the achievement of these goals.

ð  Conducting market research and identifying potential categories of target segments.

ð  Identifying and developing new streams for long term revenue growth and maintaining relationships with customers to achieve repeat/ referral business.

ð  Conducting competitor analysis by keeping abreast of operational trends followed by competitors.

B. Sales & Marketing

ð  Developing marketing strategies to build consumer preference and driving volumes.

ð  Evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses.

ð  Providing direction to execute promotions/launches in sync with regional characteristics.

C. Business Development

ð  Networking with prospective clients, generate business from the new and existing accounts and achieving profitability and increased sales growth.

ð  Evolving market segmentation & penetration strategies to achieve targets.

ð  Identifying key/ institutional accounts and strategically securing profitable business.

ð  Played a pivotal role in understanding the market segmentation and positioning the solutions after analyzing the market demand and the customer preferences.

D. Channel Management

ð  Developing policy and methodology to build up channel network in different geographies.

ð  Networking with financially reliable channel partners, resulting in deeper market penetration.

ð  Evaluating performance & monitoring distributor sales and marketing activities.

ð  Monitoring dealer sales & marketing activities; implementing effective strategies to maximize sales.

E. Client Relationship Management

ð  Assessing the customer feedback, evaluating areas of improvements for evolving newer growth patterns of the brand.

ð  Maintaining excellent professional relations with clients to generate avenues for additional business.

ð  Handling customer centric operations & ensuring customer satisfaction by regular analysis and up gradation of delivery & service quality norms.

F. Team Management

ð  Leading, mentoring & monitoring the performance of the team to ensure efficiency in process operations & meeting of individual & group targets.

ð  Managing complete recruitment life-cycle for sourcing the best talent from diverse sources after identification of manpower requirements.

Employment Profile :

Since April’ 2013  at Mayur Ply Industries Pvt. Ltd.   as a Regional Head (Mktg. & Sales)  for Rajasthan & Haryana

 Job Accountabilities:

ð  Managing company’s business development activities for the company’s entire range of products i.e. PLYWOOD, BLOCK BOARDS, DECORATIVE NATURAL & RECON VENEERS, FLUSH DOORS & DESIGNER SKIN DOORS, SHUTTERING PLYWOOD  etc.

ð  Preparing and setting-up entirely new team of aggressive people for Sales & Marketing.

ð  Handling sales of the company products in the entire state of Gujarat & Rajasthan and accountable for their sales and collection.

ð  Keeping close watch on  credit control and monitoring /managing the dealer’s network.

Key Highlights:

ð  Created Brand awareness as well setting-up platform for proper placing of company’s product in the market of Gujarat & Rajasthan.

ð  Developed the market network by appointing dealers in unrepresentative areas, and consequently covered almost all Gujarat & Rajasthan with its presence in almost every city and town of Gujarat & Rajasthan including all the major up-coming commercial as well Residential projects..     

August’ 2009 to March’ 2013 at Balaji Action Buildwell ( A unit of Action Group), Jaipur as a Regional Head (Mktg. & Sales)  for Gujarat  & Rajasthan

 

Job Accountabilities:

ð  Managing company’s business development activities for the company’s entire range of products i.e. MDF and PARTICLE BOARDS, LAMINATED WOODEN FLOORING & DOOR SKIN etc.

ð  Preparing and setting-up entirely new team of aggressive people for Sales & Marketing.

ð  Handling sales of the company products in the entire state of Gujarat & Rajasthan and accountable for their sales and collection.

ð  Keeping close watch on  credit control and monitoring /managing the dealer’s network.

Key Highlights:

ð  Started from the scratch as the Company was new to this field, Created Brand awareness as well setting-up platform for proper placing of company’s product in the market of Gujarat & Rajasthan.

ð  Developed the market network by appointing dealers in unrepresentative areas, and consequently covered almost all Gujarat & Rajasthan with its presence in almost every city and town of Gujarat & Rajasthan including all the major up-coming commercial as well Residential projects..     

ð  Enjoyed the total turnover of Re. 3.75 Crore average per month from both the state which was the second highest per month turnover in all India.

 

May’ 2005-July’ 2009 at Greenply Industries Ltd, Jaipur as a Regional Manager (Mktg. & Sales)

 

Job Accountabilities:

ð  Managing planning and business development activities for the company’s products,

ð  Preparing and setting targets and ensuring their achievements,

ð  Handling sales of the company products in the entire state of Rajasthan and accountable for their sales and collection.

ð  Exercising credit control and monitoring /managing the dealer’s network.

Key Highlights:

ð  Increased the sale turnover of Rajasthan Branch from Rs. 60 lakhs to Rs. 1 crore and subsequently from Rs. 1 Crore to Rs. 1.51 Crore per month; achieving a Growth over last year’s average per month sale at 51%.

ð  Expanded the market network by appointing dealers in unrepresentative areas, and consequently covered almost all Rajasthan with its presence in almost every city and town of Rajasthan.     

Jul’ 1999-Apr’ 2005 at Nuchem Ltd. (MDF Division), Jaipur as Branch Manager

Key Highlights:

ð  Increased the sales in Rajasthan from its previous 55 MT to 112 MT and subsequently from 112 MT to 140 MT per month yearly in 2003-2004.

ð  Achieved an average growth of 183 MT per month, increased growth rate to 250 MT per month in 2004-2005-thus doubling the average sales within 1 and half year of joining service.

ð  Made total recovery of outstanding amounts and “C” forms and settled / updated the Branch Accounts.

 

Job Accountabilities:

ð  Handling the operations in the entire state of Rajasthan, and was responsible for sales and collection.

ð  Supervising planning and business development for company’s products,

ð  Preparing and setting the monthly, quarterly and yearly targets and ensured their achievements.

ð  Exercising credit control and monitored/ managed the dealer’s network.

ð  Supervising branch sales accounting and administration

Jul’ 1996-Jun’ 1999 at Tayal Software Consultancy Service, Udaipur as  a Sales Executive

Aug’ 1993-May’ 1996 at Marketing Company, Chittorgarh as an Entrepreneur

Key Highlights:

ð  Operated as a dealer of HCL Ltd., UNICORP and L&T in computers & peripherals and of Modi Xerox in Photocopiers & Fax Machines,

ð  Functioned as distributors in Southern Rajasthan for M.K. Electric India Ltd, and dealt with their entire range of premium electrical accessories.

ð  Handled the liaison activities of Hydroflex Equipments Ltd., Goa for their products-Hoses and Hose Pipe Assemblies

Sep’ 1989-Jun’ 1993 at Indian Institute of Computer Training, Udaipur as a Sales Executive, Instructor

Education

ð  B.Com. from University of Ajmer in 1988.

ð  Advanced Post Graduate Diploma in Computer Science and Applications from Indian Institute of Computer Training-Udaipur in 1989

ð  MBA IN MARKETING  &  INTERNATIONAL TRADE from National Institute of Management  - Pune.

Personal Details

Date of Birth     : 27th August, 1966

Address                : House No. 192, Sector-3, Indira Gandhi Housing Board Colony, Jagatpura, Jaipur-302025, Rajasthan.

Current CTC     : 14 Lacs per annum.

Expected CTC  : Reasonable Maximum Possible  Growth in Current CTC.

                                                                                                                                                                ( SUNIL P. OJHA )

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