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Gunjan Kamat

+91 9876543210

gunjan@gmail.com

Current Address: Hemu, Goa

 

 Career Objective:

 Constantly thrive to keep track of brands, products, competition, categories & consumer behavior to explore valuable ideas, deliver profitable results and evolve constantly as a person & professional. Urge to learn, contribute and grow.

Work Experience:

Employer: Browne & Mohan, Management Consultants, Bangalore

Assistant Consultant- Strategy & Marketing (April 2012 to March 2013) 1 year

Duties & Responsibilities:

Contribute to strategy & marketing assignments including:

·         Corporate Branding, Social Media, Communication plan, Content development

·         Business transformation, Growth Strategies, Sales transformation

·         Market intelligence and data analysis

·         Support senior consultants in project management

·         Client Servicing

Client: Microsoft

Project: Database Market Dynamics H1 FY12

•Carried out secondary research, sourcing data from various means, data mining

•Primary data by interacting with CXO & VPs of various IT companies, Vendors & Partners across India

•Keeping track on events & happenings on daily basis in IT industry in different media

•Constant interaction with team members, senior consultant about project implementation, data collection, data validation

•Tracking, analyzing strategies of competitor so as to provide right recommendation

•Analysis, Collation and Interpretation of data for the final presentation

 

Clients: Quest Informatics, BOB E-procure, ProCare

Project: Branding, Marketing collaterals, Social Media

•Involved in the process of brand mapping/audit

•Suggestion on new brand positioning, revamping brand

•Social media tracking, content development, posting article, case study writing

•Helped and suggested client in designing collaterals for Corporate Exhibition for its stall design and other deliverables.

Religare Securities, Goa                                                            (Sept 2007 - April 2008)

As a Relationship Manager, I handled the entire Operations; Mapusa Goa branch and was responsible for Sales and Marketing of multiple insurance products of various private insurance companies.

 

ICICI Bank, Sawantwadi                                                             (Aug 2008 - June 2009)

My role as a Team leader involved multiple challenges one of which include generating business for the bank by indentifying prospective clients by conducting various below the line activities.

Academics:

PGDM (Media & Entertainment)

Jain University                            Bangalore, Autonomous                       2010-2012                      

BBA (Marketing)

K.L.E College, Belgaum                Karnataka University                           2004-2007

 

Industry Internship:

STAR Majha/ABP News- Ad sales                                   (Jan-Feb 2012)

Job Description:

•  Meeting and building rapport with untapped advertising and media agencies

•  Follow up and updating about programs and events to the agencies

•  Making sales call for FCT and non FCT on a daily basis

•  Keeping track of different media vehicles and their clients. Pitch them to convert those clients as New Business Developments for our channel

Achievement:

•  Assisted to Pitch and brought on board Vista Core real estate and Mahabrungaraj Oil as the associate sponsors for the special property Kaul Marathi Manacha, a program related to opinion poll of election. Each deal worth Rs.6 lakh.

Radio Mirchi, Goa -Programming & Activations                (June-July 2011)                                                             

Project Title: Programming effectiveness of Radio Mirchi

Project Description:

•  Detailed Analysis of Programming of the station through intense market research

•  Scripting and ideation for the radio contests and properties

•  Conceptualized, Planned and Executed various brand activations for the station across Goa

 World Environment Day commemoration Drawing competition and Photography competition

 Mirchi College Fest and DJ competition

 Achievement:

•  My research findings and recommendations were appreciated and implemented in the programming which enhanced listenership of the station

Live Projects undertaken:

• Conceptualizing, planning and execution of Product launch of Lenovo Ultra series laptop in Bangalore

• BTL activities and launch event of Tata Indicom in Belgaum, Karnataka

• Market research for AC Nielson in various districts of Karnataka

Volunteered for survey to find STD and HIV diagnosed patients in different remote places of Karnataka

Collation and interpretation of data

Awards & Achievements:

• Secured second prize in Brand promotion and Cultural event at Carpie Diem, national level management fest organized by Mount Carmel college, Bangalore

• Second prize in marketing event in Nirvikalp national level management fest, Bhartesh College, Belgaum

• First prize in marketing event and second in quiz in intra college fest

• Awarded Man of the Series and Best Batsman in inter college and district level cricket tournaments

Extracurricular activities & interests:

•Passionate about media and strategic marketing

•Participation in social causes and cultural events

•Hobbies include listening to music and playing cricket

Languages Known: English, Hindi, Marathi, Konkani and Kannada

Date of Birth: 10 October 1987

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