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Strategic
Marketing Corporate
Planning & Strategic Alliances
Sales
and Marketing/ International Marketing Key
Account Management
Network
Development and Channel Management Creating/Launching
Brand Awareness Programs
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Aftab Majumdar
Email: aftab.majumdar@gmail.com
Assignments
in Heading Profit Centre Operations in a growth oriented organisation.
Professional
Profile
Over
12 years of extensive experience in managing the entire business operations as
a profit centre in diversified industries. Possesses strong business acumen
with the ability to execute a wide range of sales and marketing strategies to
establish market presence and increase revenues and profitability. A proactive
leader and planner with expertise in account management and pre-sales efforts
and skills in, competitor/ market analysis and target marketing. Key Strength Areas are:
Strategic
Marketing Corporate
Planning & Strategic Alliances
Sales
and Marketing/ International Marketing Key
Account Management
Network
Development and Channel Management Creating/Launching
Brand Awareness Programs
Product Life Cycle
Management New
Product Opportunity Research &
Introduction
Market Communication
and Planning Industrial
Relations/ Team Management
Marketing
Intelligence Organizing/Conducting
Training
Manufacturing /
Logistics/ Sourcing Operations Public Speaking
Career Highlights
Since April
2001 with M/s S.R. Engineers – as TERRITORY SALES HEAD for Mumbai
The company is engaged in marketing of
Maintenance products, systems and services for manufacturing industries. It is also
in the business of outsourcing, marketing, and application of world-class
technologies in waterproofing and Water Resistant Paints. S.R Engineers also
provides end to end customized solutions for maintenance of Screw and
Reciprocating compressors.
ü Accountable for
managing the entire gamut of business operations, including, strategic
planning, formulating policies, financial operations, manufacturing, sourcing, quality, dispatch, logistics, business development, brand management, client servicing , Project Execution and Labour Management for the waterproofing business and Industrial Maintenance products business.
planning, formulating policies, financial operations, manufacturing, sourcing, quality, dispatch, logistics, business development, brand management, client servicing , Project Execution and Labour Management for the waterproofing business and Industrial Maintenance products business.
ü Distinction of
achieving a sales turnover of Rs 11 lacs of a total turnover of Rs. 23 lacs
for FY 2004 – 2005. Current year expected to double my sales turnover to 23
lacs
ü Currently managing a
team of 4 sales Engineer and 1 Technical Service Engineer.
ü Identified, studied
and analyzed waterproofing and painting problems /requirements of the customer
and then presented the same to the customer through detailed Study reports, and
CAD drawings
ü Successfully
introduced polymer based waterproofing systems based on Silane – Siloxanes
(sourced from Dow Corning, US), Acrylate polymers (BASF – Germany ) and Thermoplastic Acrylic Resins (ICI , UK
ü Introduced a system
specific approach. That is after analyzing and based on the findings of the
“site status” and the perceived requirements of the customer
ü Instrumental in
bagging major orders from TATA Steel viz a viz competition from Goodlass
Nerolac.
ü Successfully
launched the Exterior Paint “Palladium” and actively involved in the
installation of the complete painting system.
ü Significantly
designed marketing materials such as brochures, presentation material, etc, as
a part of brand building and market development effort.
ü Instrumental in
providing the customer with a technology driven end-to-end solution for
waterproofing and Painting. This included manufacturing our own products, executing
the applications and offering post application maintenance of the site in the waterproofing
and paint industry.
ü Introduced a unique
post warranty Annual Maintenance Scheme for our existent customers, thereby
bagging 2 major projects worth more than 1.25 lacs each, besides other smaller
projects.
ü Successfully
marketed a range of Industrial Maintenance products sourced from Wurth (Germany ) and CVC (India
ü Opened trade channel
partners for providing technical services and retailing of Industrial
Maintenance products.
ü Initiated a co –
branding exercise with Exide Batteries on behalf of one of our principals –
CVC.
ü Opened a new and
nascent market for Water based degreasers and cleaners for the manufacturing
sector, replacing traditional and conventional petroleum based cleaners like
diesel and kerosene.
Sep’1998 –Mar’2001
with ICI India Ltd. (Acrylics Division) as Sales officer (Western region)
The company is engaged in the business of commodity
chemicals, such as Methyl Metha Acrylate (MMA), Metha Acrylic Acid (MAA), other
specialty Metha Acrylates (SPMA) and Poly Methyl Metha Acrylates (PMMA, targeting
the Paint and Resin manufacturers, Coating Industry and the Plastic Industry.
ü Accountable for
managing the sales and marketing operations for promoting various commodity
chemicals in the assigned territories such as Maharashtra, Gujarat, Madhya
Pradesh, Pune Ahmedabad, Indore, Nagpur, etc.
ü Instrumental in
initiating a trade network for the commodity chemicals.
ü Actively involved un
assisting prospective customers to upgrade to Acrylic based systems
ü Increased the sales
volume of 3MT, 5MT and 1MT/ month in each region respectively from zero sales.
ü Increased the sales
volume from to 100 MT through the trade segment in Mumbai from 10 MT, thereby
achieving the sales volume of Rs. 1 crore
ü Increased the MMA
and MAA sales volume to 45MT and 50MT per month from 7 MT and 3 MT in the trade
segment
ü Actively
participated in All India Plastic Manufacturer (AIPMA) sponsored seminars and
delivered speeches on emerging technologies in the field of Acrylics. Was awarded
a memento for this in the year 1999.
Oct’1996-Aug’1998
with Jenson & Nicholson (India
The
company is one of the 5 major Paint manufacturers in the country, engaged in
the business interests in the Decorative and Powder Coating and Industrial
Coatings Business.
ü Accountable for
managing the sales and marketing operations for promoting the concept of Insta
– Color and opening new Insta color Centers in the assigned territories of
Dombivali to Karjat, Kalyan to Kasara, Murbad, Bhiwandi, and Pen in the Thane
and Raigad districts of Maharashtra through channel sales.
ü Distinction of
increasing the sales from 2000 liters to 7000 liters per month viz a viz the
tough competition-Asian Paints.
ü Successfully
established and set up one Insta color center in Dombivali, with a proven track
record of increasing the sales of premium emulsions from 250 liters per month
to 530 liters.
ü Conducted regular
painter meets and architects meet for the successful launch of new products on
the Insta Color System viz: Insta Distemper, Insta color base coat (primer) and
Insta color Pearl Luster brands.
Commenced career
with M/s Midpoint Software (India
The
company is engaged in the manufacturing of anti – virus solutions
Accountable
for direct selling of “Check –
Mate” anti – virus software to
end users in Mumbai market
Education
B.A.Hons from Bombay University
Pursuing MBA in
Marketing from ICFAI (Distance Education)
Personal Details
Address: EC 95 / 104, Capricorn Housing Society, Sector 1, Evershine City
Phone: 9876543210
Date of Birth: 27th March, 1971 .
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