Sample Template Example of Excellent Curriculum Vitae / Resume / CV Format with Career Objective, Job Profile & Work Experience for Master In Business Administration In Marketing CV Freshers & Experienced in Word / Doc / Pdf Free Download
° Regional Manager – East Region (Jan’13 onwards)
° Dy. Regional Manager, Corporate Strategy Group (Apr’12 – Dec’12)
Organization: Mahindra Automotive Sector, Mumbai (Aug’06 – Feb’11) Months: 54
° Assistant Manager, Ingenious Drive & Business Excellence (Sep’07 – Jul’08)
° Other Assignments
Apr’11 – Mar’12 Global Masters in Business Administration | Major: Marketing Management | CGPA: 3.3/4
Marketing Strategy for Renault’s Light Commercial Vehicle portfolio in Dubai
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Sharda
Bharadva
SNAPSHOT
|
Ü Sales & marketing strategist leveraging entrepreneurial
vision, branding and communications to deliver results for rapid growth. Persistent
in building new trade-partnerships while strengthening existing relationships. Mentoring
and coaching; combining business acumen with innate leadership ability for
acquisition and superior utilization of resources
Ü Business Competencies
·
Marketing
strategy
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·
Channel
management
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·
Product
planning
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·
Trade
and consumer promotions
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·
Team
leadership and mentoring
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· Logistics rationalization
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PROFESSIONAL EXPERIENCE |
||||
Organization: Videocon
Industries Ltd. (Apr’12
till date) Months:
14
° Regional Manager – East Region (Jan’13 onwards)
Promoted as Regional Manager – East to
manage new initiatives in sales & marketing operations for consumer
durables including TVs, Refrigerators, Washing-machines and ACs with annual
turn-over Rs. 150 Crs.
Brands handled: Videocon (Jan-Mar‘13) and Sansui &
Kelvinator (Apr’13 onwards)
Region handled: 5 branches across West Bengal + Odisha +
North-East states
Reporting to: President and COO of East Region
·
Product
planning and material forecasting
- Making
3 months RSP (rolling sales plan) branch-wise and product-wise
- SKU
rationalization and new models indenting for LCD/LED and REF as per market
requirement
·
Pricing
and schemes
- Put
in better branch-wise product-wise pricing control and managed schemes effectively
- Prepare
pricing sheets for new models introduced in the East
·
Channel
expansion
- Network
expansion for Videocon in Feb-Mar’13 by appointing 14 new direct retail outlets
- Revived
6 distributors; created 2 new distributors and 38 new direct dealers for
Sansui-Kelvinator
- Developed
the marketing plan and brand positioning initiatives in East
- Utilized
print media effectively to create pull in the market for LCD and REF products
- Launched
radio campaigns and properties to build strong brand recall for Sansui &
Kelvinator
- Organized
trade partner meets and events such as
viewing Celebrity Cricket League and IPL 6 matches
·
Sales
achievements
- Increase
in target achievement of Sansui & Kelvinator from 41% in March to 82% of in
May
- Increase
in sales of LCD/LED TVs by 500%, Refrigerators by 130% and CRT by 125% from
March to May
- Increase
in RTGS mode in collections from 32% in March to 49% in May improving business
hygiene
° Dy. Regional Manager, Corporate Strategy Group (Apr’12 – Dec’12)
Member of President Office, implementing
strategy – deputed at Kolkata for East Region development
- Standardized
region and branch level MIS dashboards and reviews
- Prepared
and presented sales analysis, market pricing analysis to top management
- Launched
and managed Sales Schemes for the Durga Puja & Diwali festive season
- Planned
and executed ATL and BTL marketing campaigns during festive season
- Launched
radio campaigns with Radio Mirchi and Red FM – strengthened LCD/LED positioning
- Supported
in preparing business plan for new financial year 2013 (Jan-Dec)
Organization: Mahindra Automotive Sector, Mumbai (Aug’06 – Feb’11) Months: 54
°
Assistant Manager, OD & Change Management
(Aug’08 – Feb’11)
Core team member of ‘Project Ingenious’, a
strategic project for organizational transformation with focus on AutoPassion
and Customer Sensitivity
- Launched
first-of-its-kind intranet website "Ingenious" with AutoPassion as
focus element
- Developed
‘AutoPassion as a Competency’ model for automotive business
- Designed
& developed 2 physical car games engaging 350+ employees across all plant
locations
- Trained
300+ R&D engineers on Customer Sensitivity through in-house developed workshops
- Worked
with product development teams for ideation in new projects
- Quizmaster
and core team member to launch “Mahindra Auto Quotient” (in association with
NDTV India)
° Assistant Manager, Ingenious Drive & Business Excellence (Sep’07 – Jul’08)
- Trained
in assessment for the CII-EXIM Bank Award for Business Excellence
- Submitted
the application for Golden Peacock National Quality Award 2008
- Sector
Coordinator for the annual MMEA (Mahindra Manufacturing Excellence Awards) 2008
and 2009
- Championed
i4teams program covering
over 11000 workmen & officers across 5 manufacturing plants
§ Developed
an Idea Management System for i4teams,
incorporating reward points management
§ Launched
the visibility branding program and institutionalized annual competitions of
ideas.
°
Graduate Engineer Trainee, Mahindra Quality System (Aug’06 – Aug’07)
Graduate Engineer Trainee, Mahindra Quality System (Aug’06 – Aug’07)
- Released
the Version-1 of MQS Guideline for newly created Supplier Quality Assurance
(SQA) function to standardize the practices across all the 5 manufacturing
plants
- Monitored
& published periodic sector level PPM (parts per million) defects reports
of SQA function
- Designed
the first Dealership Audit Checklist to audit Mahindra dealerships
° Other Assignments
- Deploying
“Mahindra Rise” – the corporate brand identity program in the sector, 2010-11
- Project
“Decision Making Speed & Authority” within the Product Development and
Materials Management functions to prepare a ‘Chart of Authority’, 2009-10
- Internal
branding and communications – handled annual communication events at plant locations.
EDUCATION |
Apr’11 – Mar’12 Global Masters in Business Administration | Major: Marketing Management | CGPA: 3.3/4
SP Jain
School of Global Management, Singapore – Dubai
Sep’02 – May’06 Bachelor of Engineering | Major: Mechanical Engineering | Grade: Distinction
SVIT, Vasad | Gujarat
University, India
INTERNSHIP / PROJECTS |
Marketing Strategy for Renault’s Light Commercial Vehicle portfolio in Dubai
Internship / Action Learning Project: Dec’11-Mar’12
- Consulting
project with A W Rostamani – Renault. To form a strategy to create a strong
positioning for Renault in the light commercial vehicle (LCV) market in Dubai.
- Outcome:
Identified the target customer segment and proposed the brand positioning.
AWR-Renault appreciated and accepted the proposal.
- Awarded
A+ for the consulting assignment
Consumer
Behaviour towards Luxury Automobile Segment in Singapore
Applied Research Project: Jul’11-Sep’11
- Objective:
To find out the most and the least important parameters that luxury car
customers consider while making the purchase decision
- Outcome:
Luxury automobile consumer profiling, comparison of 3 luxury auto brands and recommendations
on why should they differentiate themselves
AWARDS /
ACCOLADES / ACTIVITIES
|
° Certifications:
MarkStrat Simulation (Jan 2012) and Blue Ocean Strategy Simulation (Nov 2011)
by STRATX
° Led
the Cultural Committee and Public Relations Committee of the batch at SP Jain
° Acquired
sound knowledge of MBTI and Belbin Team Roles instruments applications
° Create
movies. Our short movie – “MBA: Mad aBout
Ayesha” won top prize in an online movie hunt
° Like
to play Snooker, Badminton and good at performing arts – Acting, Music,
Dancing, Singing and Mimicry
PERSONAL INFO
|
Date of Birth : April 5,
1990
Home Address : A/17, Sanjay Nagar,
GHCL Campus Ltd., Sutrapada, P.O. Box 963258, Gujarat | India
[Sharda Bharadva]
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