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 Sharda  Bharadva

+91 - 9876543210 
 sharda.bharadva@gmail.com

SNAPSHOT

Ü Sales & marketing strategist leveraging entrepreneurial vision, branding and communications to deliver results for rapid growth. Persistent in building new trade-partnerships while strengthening existing relationships. Mentoring and coaching; combining business acumen with innate leadership ability for acquisition and superior utilization of resources

Ü Business Competencies

	·       Marketing strategy	·       Channel management	·       Product planning
	·       Trade and consumer    promotions	·       Team leadership and mentoring	·       Logistics rationalization
PROFESSIONAL EXPERIENCE

Organization: Videocon Industries Ltd.    (Apr’12 till date)                                                  Months: 14

°  Regional Manager – East Region (Jan’13 onwards)

      Promoted as Regional Manager – East to manage new initiatives in sales & marketing operations for consumer durables including TVs, Refrigerators, Washing-machines and ACs with annual turn-over Rs. 150 Crs.

      Brands handled: Videocon (Jan-Mar‘13) and Sansui & Kelvinator (Apr’13 onwards)

      Region handled: 5 branches across West Bengal + Odisha + North-East states

      Reporting to: President and COO of East Region

·       Product planning and material forecasting

-   Making 3 months RSP (rolling sales plan) branch-wise and product-wise

-   SKU rationalization and new models indenting for LCD/LED and REF as per market requirement

·       Pricing and schemes

-   Put in better branch-wise product-wise pricing control and managed schemes effectively

-   Prepare pricing sheets for new models introduced in the East

·       Channel expansion

-   Network expansion for Videocon in Feb-Mar’13 by appointing 14 new direct retail outlets

-   Revived 6 distributors; created 2 new distributors and 38 new direct dealers for Sansui-Kelvinator

·       Marketing

-   Developed the marketing plan and brand positioning initiatives in East

-   Utilized print media effectively to create pull in the market for LCD and REF products

-   Launched radio campaigns and properties to build strong brand recall for Sansui & Kelvinator

-   Organized  trade partner meets and events such as viewing Celebrity Cricket League and IPL 6 matches

·       Sales achievements

-   Increase in target achievement of Sansui & Kelvinator from 41% in March to 82% of in May

-   Increase in sales of LCD/LED TVs by 500%, Refrigerators by 130% and CRT by 125% from March to May

-   Increase in RTGS mode in collections from 32% in March to 49% in May improving business hygiene

°  Dy. Regional Manager, Corporate Strategy Group (Apr’12 – Dec’12)

      Member of President Office, implementing strategy – deputed at Kolkata for East Region development

-   Standardized region and branch level MIS dashboards and reviews

-   Prepared and presented sales analysis, market pricing analysis to top management

-   Launched and managed Sales Schemes for the Durga Puja & Diwali festive season

-   Planned and executed ATL and BTL marketing campaigns during festive season

-   Launched radio campaigns with Radio Mirchi and Red FM – strengthened LCD/LED positioning

-   Supported in preparing business plan for new financial year 2013 (Jan-Dec)

Organization: Mahindra Automotive Sector, Mumbai (Aug’06 – Feb’11)                                    Months: 54

°  Assistant Manager, OD & Change Management (Aug’08 – Feb’11)

      Core team member of ‘Project Ingenious’, a strategic project for organizational transformation with focus on AutoPassion and Customer Sensitivity

-   Launched first-of-its-kind intranet website "Ingenious" with AutoPassion as focus element

-   Developed ‘AutoPassion as a Competency’ model for automotive business

-   Designed & developed 2 physical car games engaging 350+ employees across all plant locations

-   Trained 300+ R&D engineers on Customer Sensitivity through in-house developed workshops

-   Worked with product development teams for ideation in new projects

-   Quizmaster and core team member to launch “Mahindra Auto Quotient” (in association with NDTV India)

°  Assistant Manager, Ingenious Drive & Business Excellence (Sep’07 – Jul’08)

-   Trained in assessment for the CII-EXIM Bank Award for Business Excellence

-   Submitted the application for Golden Peacock National Quality Award 2008

-   Sector Coordinator for the annual MMEA (Mahindra Manufacturing Excellence Awards) 2008 and 2009

-   Championed i⁴teams program covering over 11000 workmen & officers across 5 manufacturing plants

§  Developed an Idea Management System for i⁴teams, incorporating reward points management

§  Launched the visibility branding program and institutionalized annual competitions of ideas.

°  
Graduate Engineer Trainee, Mahindra Quality System (Aug’06 – Aug’07)

-   Released the Version-1 of MQS Guideline for newly created Supplier Quality Assurance (SQA) function to standardize the practices across all the 5 manufacturing plants

-   Monitored & published periodic sector level PPM (parts per million) defects reports of SQA function

-   Designed the first Dealership Audit Checklist to audit Mahindra dealerships

°  Other Assignments

-   Deploying “Mahindra Rise” – the corporate brand identity program in the sector, 2010-11

-   Project “Decision Making Speed & Authority” within the Product Development and Materials Management functions to prepare a ‘Chart of Authority’, 2009-10

-   Internal branding and communications – handled annual communication events at plant locations.

EDUCATION

Apr’11 – Mar’12            Global Masters in Business Administration | Major: Marketing Management | CGPA: 3.3/4

                                         SP Jain School of Global Management, Singapore – Dubai 

Sep’02 – May’06           Bachelor of Engineering | Major: Mechanical Engineering | Grade: Distinction

                                         SVIT, Vasad | Gujarat University, India      

INTERNSHIP / PROJECTS

Marketing Strategy for Renault’s Light Commercial Vehicle portfolio in Dubai

Internship / Action Learning Project: Dec’11-Mar’12

-   Consulting project with A W Rostamani – Renault. To form a strategy to create a strong positioning for Renault in the light commercial vehicle (LCV) market in Dubai.

-   Outcome: Identified the target customer segment and proposed the brand positioning. AWR-Renault appreciated and accepted the proposal.

-   Awarded A+ for the consulting assignment

Consumer Behaviour towards Luxury Automobile Segment in Singapore

Applied Research Project: Jul’11-Sep’11

-   Objective: To find out the most and the least important parameters that luxury car customers consider while making the purchase decision

-   Outcome: Luxury automobile consumer profiling, comparison of 3 luxury auto brands and recommendations on why should they differentiate themselves

AWARDS / ACCOLADES / ACTIVITIES

°  Certifications: MarkStrat Simulation (Jan 2012) and Blue Ocean Strategy Simulation (Nov 2011) by STRATX

°  Led the Cultural Committee and Public Relations Committee of the batch at SP Jain

°  Acquired sound knowledge of MBTI and Belbin Team Roles instruments applications

°  Create movies. Our short movie – “MBA: Mad aBout Ayesha” won top prize in an online movie hunt

°  Like to play Snooker, Badminton and good at performing arts – Acting, Music, Dancing, Singing and Mimicry

PERSONAL INFO

Date of Birth            :         April 5, 1990

Home Address        :         A/17, Sanjay Nagar, GHCL Campus Ltd., Sutrapada, P.O. Box 963258, Gujarat | India

 

[Sharda  Bharadva]

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