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VIKASH VASHISHT
 Email: vikash.vashishth@gmail.com
Phone: (M) +91 9876543210

      Flat No 309, 2^nd Floor
, Sri Sai Ram Kalyan
    Kelsey Apartments,
 17^th Main, Ejipura,
    Bangalore – 963258

Seeking a challenging assignment in the field of Sales and Marketing

Synopsis

A value driven and seasoned MBA (Marketing) Professional offering 3.5 years of experience summed up with around 6 months of experience in Brand & Sales Management and 3 years of Consulting experience with multinational IT companies such as IBM and Oracle Financial Services Software Limited; currently associated with Spring Leaf Retail Private Limited, Bangalore, India as Brand Manager – Trainee

          Effectively managing area sales for 5 restaurant outlets. Responsible for monthly outlet sales of 3 million INR.  Accountable for overall P&L and business profitability for the same

          Conceptualized and executed the corporate sales project. Generated monthly revenue of 0.5 million INR

          Effectively managing all facets of marketing functions for long-term sustainable results and top line impact

          Expertise in developing and implementing Branding Strategies, measuring and interpreting Brand performance

          Proficient in developing & streamlining systems with proven ability to enhance operational effectiveness and meet operational goals within the cost, time & quality parameters

          Four months of International exposure with Happy Marketer on Agility Research and Strategy, Singapore

Core Competencies

          Brand Management

          Sales & Marketing Management

          P&L tracking and Business Profitability

          Project & Product Management

          BTL Campaigns

          Corporate Sales

          Market Research & Analysis

          Customer Relationship Management

          Customer Service

          Digital Marketing

Professional Experience

Organization:     Spring Leaf Retail Private Limited, Bangalore, India                                 (Since Jan’13)

Brand Manager – Trainee

Key deliverables:

          Responsible for overall P&L and business profitability for 5 restaurant outlets

          Accountable for developing sales forecasts and defining allocation of sales targets

          Effective planning of staff, logistics and implementation of promotions & new product launches

          Accountable for strategizing and implementing restaurant’s overall branding efforts

          Spearheading the rebranding project of the restaurant brand “Mast Kalandar”

          Leading the corporate sales campaign for the restaurant.

          Leading digital marketing team in managing brand’s Facebook fan page, email marketing, twitter, blogs, forums and review sites

          Actively involved in retail merchandising project aimed at increasing revenues. Meet merchandising objectives to create brand awareness at customer end

          Accountable for implementing loyalty card campaign for the brand

          Successful in conceptualizing and organizing marketing campaigns like food tasting sessions & cookery classes

          Developed and maintained good rapport with all vendors in order to drive marketing activities effectively

          Implementing technology centric ‘Tablet Feedback’ forms with cloud analytical services in collaboration with Ipsator Analytics Private Ltd

Selected Accomplishments:

          Successfully met area sales for 5 stores while taking two unprofitable stores to the state of profitability

          Conceptualized, designed and executed the corporate sales program. Proficiently acquired new customers, increased average bill value by 200% and increased revenue by 10% in selected stores

          Successfully managed the whole rebranding project which included consumer profiling, market research, changing the brand elements, improving delivery & service time, improving aesthetics of the store, identifying differentiation points, carving out the brand strategy and laying out the execution plan to the very detail

          Successfully implemented online and mobile business channels for Mast Kalandar via portals such as Foodpanda, Tastykhana, Justeat.in, Justdial and increased revenues by 5%

          Increased fan base by 400% in 2 months, by improving brand identity through Facebook

          Conceptualized & implemented Loyalty Card Program engaging 5000 customers in 2 months of its operations

          Instrumental in doing market research through A2Z research with an objective of enhancing brand identity

          Conceptualized, strategized and executed promotions such as Holi Special & Chef’s Special Menu to boost sales in order to meet top line targets

          Successfully launched spot radio to enhance in-store customer experience in collaboration with Radiowallah

Previous Experience

Organization: IBM India Private Limited, Pune/Bangalore, India                                                        (Apr’09 – Oct’11)

Senior Associate Consultant                                                                                                                        

Key deliverables:

          Responsible for consulting client, deliver business requirements, attain goals and objectives within timelines

          Accountable for key decisions related to service line specific systems and operations of delivery team & clients

          Provided consultancy services to the clients on business operations; identifying areas of concern, taking corrective/ preventing actions and suggesting viable solutions

          Successfully conceptualized and executed test management plans and cases for manual and automated testing and achieved desired targets

          Detect & resolve issues pertaining to critical business, technical and operational concerns

          Mentored interns and led the team to successful delivery of an automated testing framework to execute thousands of test cases to ensure robustness and reliability of the system during various testing phases

          Established professional relationships with client and peer group

Organization: Oracle Financial Services Software Limited, Mumbai, India                                        (Aug’08 – Mar’09)

Business Trainee

Key deliverables:

          Augmented already existing system to an effective version

          Maintained track of market trends and competitive movements

          Took part in the project’s Sanity Testing & Regression Testing

          Topped the batch of 48 trainees in the foundation program in finance

Academics

          MBA (Marketing) from S P Jain School of Global Management in 2012 with 3.26 CGPA

          B.Tech. (Computer Science) from Guru Gobind Singh Indraprastha University in 2008 with 83.68%

Certifications/Trainings/ Seminars

          Blue Ocean Certified Professional by Stratx Simulations

          Attended Google Adwords Workshop by Happy Marketer, Singapore

          Six Sigma White Belt Certification by IBM India Private Limited

          Workshop on Growing luxury brands in recessionary economy’ by Prof. Kent Moroe, University of Richmond

          Attended seminar on Social Media efforts in Automobile Industry by Lito German, Marketing Director, BMW

          Seminar on Marketing research in application by Kapil Dixit, Regional Brand Manager, Baskin Robins, UAE   

          Role of Leadership in an organization by Mac Mclelland Jr, CEO, Center House Limited, Dubai          

          Information Technology Infrastructure Library by IBM India Private Limited

          Attended Seven Habits of Highly Effective People workshop by IBM India Private Limited

Scholastic Projects

          Action Learning Project (ALP) with Happy Marketer: Execute & optimize Facebook campaigns for key clientele and also ALP for Entry & Corporate Strategy Development for Agility Research & Strategy, Singapore

          Action Research Project (ARP): Mobile Marketing Trends in Dubai (Market Research for restaurant industry)

          Speedy Store, an entrepreneurship project conducted to experience brand management

Personal Specifics

          Date of Birth                         :               15^th September, 1990

          Languages Known                :               English, Hindi & Mandarin (Basics)

          Permanent Address               :               CC-113 B, Shalimar Bagh, Delhi – 963258, India

          References                            :               Will be pleased to furnish upon request

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