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RISHABH DOGRA
JOB OBJECTIVE
Seeking career
enrichment opportunities in the field of Sales
& Marketing / Market Researchwith a growth-oriented organisation
PROFILE SUMMARY
·
Masters of Business Administration Degree from
the JAYPEE BUSINESS SCHOOL (JIIT
UNIVERSITY), NOIDA (U.P), with Marketing
as major with fundamental knowledge of Research
as well as Analytic.
·
Achieved Bachelors of Technology Degree from the Punjab Technical University with Information Technology as the major.
·
Well-versed with concepts of Marketing like Sales &
Distribution, Research, Advance Data Analysis Technique & Advance Service
Marketing
·
Conducted Market
Research for JaiPrakash Associates Ltd.(Cement Division) targeting at
formulation of strategy to increase its market share in Ghaziabad
region.
·
Sound understanding of the software SSPS and the database CMIE
·
A
fast learner with the ability to handle changes in challenging situations
JOB SUMMARY
Have total work experience of 2 years 5 months in managing channel
sales as Sale Promoter for JaiPrakash Associates Ltd. (Cement Division) and
Ambuja Cement Ltd. under family own concerns.
Responsibilities:
·
Handling
distributor network (channel sales) and drive sales force to achieve desired
results.
·
Conduct seminars and conferences to make people aware of need of
brand.
·
Develop new markets, and establish planning and sales promotion
tools to achieve desired reach and depth of the brand in the market.
·
To plan various activities as per the Marketing Strategic plans.
·
Monitor business operations with accountability of
sales-collection & market share targets
INTERNSHIPS
Title : Formulation of strategy to increase Jaypee Cement
market share in Ghaziabad Region
Organization : JaiPrakash Associates Ltd. (Cement Division)
Period : 2 months (April 30, 2012 to June 25, 2012)
Description :
· The project aimed to understand the current cement market in Ghaziabad and the current position of Jaypee Cement in the market against its major competitors Ambuja , ACC and Shree Ultra.
· As a part of market research, questionnaire was designed, interviews of around 350 retailers & customers were conducted, data was compiled and analyzed using SPSS and the report was presented to the organization.
Highlights
·
India is the second
largest cement producer in the world after China
·
Sector is highly capital-intensive.
The sector operates with a high level of fixed cost and therefore volume growth
is decisive to have good growth margins.
·
Industry is
expected to grow at a CAGR of around 8 per cent in the next five years.
·
Price is the major
factor that matters for a customer while purchasing cement.
·
To increase market
share company’s logistics, accounting system and its customer awareness are the
key components the company should focus on.
Title : Retail
Management Software
Organization : HCL CDC
Period : 6 months
Description : An application project
using J2EE platform. This project is a very popular and widely used in
many
big supermarkets to cater the needs of the business system for the retailer.
big supermarkets to cater the needs of the business system for the retailer.
Title : Tourism
Information System
Organization : SLR INFOTECH
Period : 6 months
Description : An application project
using VB.Net as front end, Microsoft Access as backend project facilitates
the user to get the data about the various tourist places and hotels and the travelling facilities
the user to get the data about the various tourist places and hotels and the travelling facilities
ACADEMIC PROJECTS
· Study of Marketing Mix and Research on Segmentation, Targeting and Positioning of Jaypee Cement
· Survey Conducted on People Eating Non- Vegetarian Food in the NCR region and How Do Their Choices Vary
· Consumer Behaviour of 50 plus : How They Use to Select, Secure, Use & Dispose of Products, Services & Experiences
· Analysing the market (Consumers and Wholesalers/Retailers) in A Small Town: How Different It Is in Terms of Products Offered and Consumption from a Big City
· Real Time Case Studies based on American Express Credit Cards.
ACADEMIC QUALIFICATIONS
· M.B.A. (Marketing) from Jaypee Business School, Noida, J.I.I.T. University in 2013 with a CGPA of 8.2
· B.Tech (Information Technology) from BeantCollege of Engineering and Technology ,Gurdaspur, Punjab Technical University in 2008 with First Division.
· XII from S.S.M College, Dinanagar, P.S.E.B in2004.
· X from Little Flower Convent School, Gurdaspur, I.C.S.E. in 2002 with 67%
I.T SKILLS
·
Well-versed withWindows XP/7/8, MS-Excel, SPSS&CMIE,HTML,SQL.
ACCOLADES / EXTRACURRICULAR ACTIVITIES
·
Volunteered at Buddh
International Circuit in Indian Grand Prix 2012.
· Worked as Member of Admission Committee for batch 2012-2014 and Placement Committee forbatch 2011-2013 at Jaypee Business School
· Organized events in college with the help of group members
·
Played badminton at district level in school
·
Member of Indian society of
Technical Education during graduation.
SOCIAL
ENGAGEMENT
· Worked on Social Internship with “Lions Club” in Feb- March 2013
PERSONAL DETAILS
Date of Birth : 27th March 1987
Present Address : C/o MrKavi Raj Dogra,
Opposite Central Jail,
Sunder BaghColony ,Gurdaspur(Punjab)-143521
Permanent Address :
C/o Mr Kavi Raj Dogra,
Opposite Central Jail, Sunder BaghColony
,Gurdaspur(Punjab)-143521
Languages Known : English,
Hindi & Punjabi
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