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Kanton Jaipan
Senior
Copywriter
400 Boynton Beach,Gorgia, SN 30122
551-772-4017 • kanton_02@hotmail.com
Capabilities
Creation
of highly effective direct response digital, traditional, print, out-of-home and
broadcast campaigns for range of regional and national clients and verticals –
including education, health care, tourism and financial services. Ability to
generate powerful messages of any length or scope – from POS displays to
optimized web copy and emails, to annual reports and other collateral. Adept at
compiling information from variety of sources and crafting into compelling and
persuasive copy for target audience.
Technical
writing and editing experience: Abbott Labs, Texas Instruments, United States
Department of Transportation (DOT), University of Maryland Medicine, Johns
Hopkins Medicine, Telecommunication Systems, Inc.
Employment History/Freelance
Freelance
Senior Copywriter, Euro RSCG Discovery/2010 – 2011:
Created traditional and web direct marketing content for
pharmaceutical and credit card services.
Freelance
Writer/Editor, Notre Dame of Maryland University/2010:
Crafted marketing and editorial concepts and copy, from web
content to event addresses for the
president.
Freelance
Senior Copywriter, RTCRM, Washington, DC/2010:
Conceived and copywrote relationship marketing for
automotive and pharmaceutical clients.
Freelance
Medical Web Content Writer, Johns Hopkins Medicine, Baltimore, MD/2010:
Researched, wrote, and edited
search-engine-optimized web content for Women’s Cardiovascular Health Center
microsite.
Freelance
Senior Web Content Writer, Telecommunication Systems, Inc., Annapolis, MD/2010:
Researched, generated, and edited content for crucial first
stage of website launch.
Freelance
Senior Copywriter, Erickson Retirement Communities, Catonsville, MD/2009:
Created and executed direct response,
print, and interactive advertising that created demand and drove sales for
senior living communities across the country. Responsibilities included concept
development, campaign execution, web content writing and editing, and internal
communications.
Employment History/Full Time
Senior
Copywriter, Vertis Communications, Baltimore, MD/March – December 2011:
Concepted, wrote and edited business-to-business internal
communications and direct
response
for integrated marketing services.
Kanton Jaipan
Senior
Copywriter
400 Boynton Beach,Gorgia, SN 30122
551-772-4017 • kanton_02@hotmail.com
Employment History/Full Time
(continued)
Senior
Copywriter, RTCRM, Washington, DC/2008 – 2009:
Generated concepts and content for
launch of new pharmaceutical product, as well as new business pitches. Wrote
and edited long-format copy that met the unique demands of the FDA. KEY CLIENT:
Abbott Labs (TriCor, HUMIRA)
Senior
Copywriter, MGH, Owings Mills, MD/2005 – 2008:
Created advertising campaigns in variety of media for array
of high-profile regional businesses. Award-winning work ranged from retail
collateral and annual reports, to educational videos and film festival
trailers. KEY CLIENTS: Project MUSE
Online Scholarly Journals, Nobel Learning Communities, UMUC, Texas Instruments,
Keswick Multi-Care Center, Mosaic Community Services, Baltimore Symphony
Orchestra
Senior Copywriter, Euro RSCG/Brann
Worldwide, Baltimore, MD/2000 – 2005 • 1998 – 1999:
Conceived, wrote, and copyedited
traditional and online direct marketing for everything from bank cards to
tourism. Displayed repeated ability to generate memorable ideas and effective
copy for extremely crowded business categories. KEY CLIENTS: Chase Card Services, Bermuda Tourism, Saab Leasing, United Way of
Central Maryland, Marriott Senior Living
Senior
Copywriter, Equals Three Communications, Bethesda, MD/2000:
Created
brand identity, plus educational long-form collateral concepts and copy for
private sector and government clients. KEY CLIENT: United States Department of Transportation (DOT)
Copywriter/Senior
Copywriter, Trahan, Burden & Charles, Baltimore, MD/1990 – 1998:
Wrote
branded and promotional campaigns for hospitality and tourism, healthcare, real
estate, and
collegiate
sports. KEY CLIENTS: Harrah’s Casino
Hotels, University of Maryland Medicine, Blue Cross Blue Shield of Maryland,
Maryland Lottery, Lake Tahoe Visitors’ Authority, The Resort at Squaw Creek,
Saint Mary’s Regional Medical Center, University of Nevada-Reno Basketball
Copywriter,
Ogilvy & Mather Advertising, New York, NY/1987 – 1990:
Initial
foray into financial services and packaged goods advertising. Conceived and
wrote print, collateral, radio, and television for B2B and B2C marketing. KEY
CLIENTS: American Express Travelers
Cheques, Kraft Foods, Chesebrough-Ponds/Unilever, Elizabeth Arden
Recent Awards
2011 Regional Silver Addy: 2010 Euro RSCG Self-Promotion
2009 Regional Gold Addys: 2008 Maryland Film Festival Trailer and Poster
2009 Regional Gold Addy: 2008 Maryland Film Festival Poster
2008 Regional Gold Addy: Project MUSE Philadelphia and Washington DC event invitations
Kanton Jaipan
Senior
Copywriter
400 Boynton Beach,Gorgia, SN 30122
551-772-4017 • kanton_02@hotmail.com
Recent Awards (continued)
2007 Communication Arts CA Design Annual, 2007
Print Regional Design Annual, 2008 Regional Gold Addy: Mosaic Community Services annual report
2007 Print Regional Design
Annual: Maryland Film Festival poster
2007 Print Regional Design
Annual: Project MUSE New Orleans event invitation
2005 Telly Finalist (four
categories): United Way “Neighbors in Need” TV ad
2004 Regional Silver Addy: Saab Convertible direct response mail
Education
School of Visual Arts, New
York (Advertising portfolio courses)
Hunter College, New York –
B.A., Media Communications with concentration in Journalism and Film Theory
Community Outreach
Big Brother Volunteer, Baltimore, MD
(1999-2005)
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