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Ruby Beavers

Reno, Nevada 89001

Tel/Fax: (775) 852-9876

Email: ruby.beavers@sbcglobal.net

• Experienced Marketing Manager with over twenty years of successful marketing in domestic and international markets for a variety of industrial products.
• Increased market presence of company and product line from domestic to international status in less than a year.
• Increased sales of a mature Hamilton product line from $200,000 a year to $3.2 million a year in three years.
• Increased over all sales of Standard Pneumatic from $995,000 a year to $3.5 million a year.
• Willing to relocate to Oregon or Washington

*Marketing Management * Marketing Development * *Brand Marketing*New Business Development* * International Business * Operations * Product Marketing Manager * * MBA in Marketing * Website & Catalog Designer *

Professional Experience

Standard Pneumatic & Electric Tool Company, Reno, Nevada

Manager of International and National Marketing-(7+ Years of Experience)

When I stepped into the position of Marketing Manager for domestic and international sales the company was selling a very mature product with no new products on the horizon. The challenge was to increase sales of a mature multiple product line. Working with manufacturing we were able to reduce cost in some cases by 40% while in others only 5% but the overall event was price reduction based on quantity purchase. The discount structure was redesigned to allow up to a 50% discount on quantities over 200 pieces per shipment. This triggered larger orders from our distribution network, which in turn help drive our costs down even further. We increased our presence at trade shows across the country and in Europe mainly because the cost of a trade show in comparison to visiting all the distributors individually was prohibitive. The trade shows allowed us interface with most of our distributors who appreciated the free tickets, which they used for their clients. Our booth was redesigned to better reflect what we were selling in conjunction with our magazine ad campaign. The combination of all the above resulted in sales going from roughly $980,000 a year to $3.2 million a year!

Hamilton Company, Reno, Nevada-Product Manager-(3+ Years of Experience)

(Parent company of Standard Pneumatic & Electric Tool Company)

I was transferred into Hamilton to work on a mature analytical device, which had annual sales of $200,000 a year. After reviewing the efforts of the past I found that 80% of the customer base did not understand how the product worked and much worse how it would work for them. After extensive research of talking with the end user and our distribution network I found the problem was in our literature. The research consisted of talking with clients at trade shows whether regional or national, talking directly with distributors and talking with potential customers who called to inquire about the product. Redesigning the literature to better address the concerns of our end user and distributors help spur the sales of the analytical device to $3.5 million a year. After the success of this product I was transferred to Standard Pneumatic to work on their sales problems.

Standard Pneumatic & Electric Tool Company, Reno, Nevada

Inside Sales Engineer-(4+ Years of Experience)

The sales department lacked a quality customer service department, which I was put in charge of upon being hired. I became the application engineer and the customer service manager at the same time. We were able to increase our response time in regards to customer service by responding to all emails and faxes that day domestically and with in 24 hours for all over seas correspondences. All phone calls were to be picked up in no longer than three rings at the worst and one ring at the best. These changes impressed the distributors and customers that we were told multiple times we were the best customer service they had seen in years from our company. As the application engineer I was able to answer the customers questions plus provide valuable information when the literature and catalog were being created. The new catalog represented the input given to me by our customers and distributors who felt the previous catalog had not addressed.

Recognition Concepts Inc, Incline Village, Nevada

Manager of Manufacturing- (3+ Years of Experience)

I was hired by this small technological company to improve the manufacturing area, which consisted of one room with four assemblers. The stock room was non-existent except for the part boxes strewn everywhere. Production time per unit was 8-10 hours depending on the assembler. Creating an actual stockroom with part numbers and with MRP II software allowed us to keep inventory at consistent levels in relation to production runs. Modularizing the assembly area and redesigning the back panel to one multilayer board along with sub assembly design for the chassis and cover created a streamlined assembly process. Average production time of a unit went from 10 hours to 4 hours and we were able to reduce our overall costs in the process.

Interim Experience

Home Depot-Reno, Nevada-(5+ Years of Experience)

Associate (Currently working part-time)

General Consulting-Reno, Nevada-(2 Years of Experience)

Consultant-Owner

Washoe County School District-(2+ Years of Experience)

Substitute Teacher

Career Note: Additional classes taken related to my career objects taken over the course of my career. Classes included management, accounting and web design education.

Education

MBA-Marketing & International Marketing

Walden University, Baltimore, Maryland

B.S. Degree

University of California, Davis

A.A. Degree

De Anza Jr. College, Cupertino, California

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