Strategy Planning and Market Analysis Sample Resume Format in Word Free Download

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Customer-focused marketing professional with 19 years experience in strategic marketing, communications, advertising, public relations, and project leadership.  Diversified background in a variety of business segments and industries including distribution, retail, property management, and capital equipment and supplies.

Strategic Planning and Market Analysis

·      Managed Social media content and interaction, which grew friend weekly usage 242% in 4 months, and became the third highest ranked link to ecommerce site. 

·      Coordinated local and national promotional events and campaign implementation; worked with local management, advertising agency, production, and construction to ensure elements were accurate and complete for the launch of 70 new stores that aided in surpassing the $1 Billion dollar sales for Lane Bryant and Cacique stores.

·      Developed and produced content for an annual product catalogue and articles for a monthly magazine which served as a reference and sales tool for employees and customers.  Produced Power Point presentations for trade shows and corporate segment reviews. 

·      Performed annual planning of Marketing calendars and budgets, including monthly themes, product focuses, promotions development and coordination of communications.   

·      Developed a Lunch coupon initiative at Eastland Mall that targeted weekday, lunchtime traffic, and increased sales by $120,000 and had a 34% response rate from local business employees.

·      Annually performed detailed SWOT analysis of the Columbus market, competitors, advertising, demographic information, precise business categories and developed programs to meet or achieve desired results. (Eastland, Midwest Photo, H&R Block)

·      Developed, presented, and secured funding from a national vendor for a trade show program that produced over $18,000 in specific product sales at three trade shows.

Product and Segment Management Accomplishments

·      Led marketing of $24.2 million dollars of products including capital equipment, consumables, services, and training, to 340 sales representatives and managers for use in sales to clients. 

·      Developed and launched 3 new $1M products in 7 months, including communication to national sales team, and creation of support material. 

·      Lead 29 district offices to 6.5% increase in new clients (Target) in Tax Season 2012. 

·      Took ownership for the organization of 67 Ultrasound training courses (based off $950,000 in sales) for clients (DVM’s) across the country, coordinating efforts from sales, billing, scheduling, and contact information with the providing vendor.

·      Established and maintained vendor relations and managed communications of promotions, new products, tradeshows, and special events to national sales forces.  

·      Nominated by field sales team for Torch Award - Home Office Employee in 2008. 

Advertising and Public Relations

·      Researched and executed media purchases. I supervised and approved over $1,000,000 dollars in regional media buys for store grand openings at Lane Bryant. 

·      As Marketing Director for Eastland Mall, I was responsible for all media purchasing and design (radio, newsprint, billboard, and TV), $240,000 annually. 

·      Developed a Q4 media campaign that incorporated print, TV, radio, web, email, and social media to attract over 400 new consumers to make purchases from Midwest Photo Exchange and lead to highest sales volume and profit ever for company. 

·      Designed communications for promotional programs, vendor incentives, and selling support tools. (Butler, Col. Dispatch, Eastland)

·      Represented employers to media, to product manufacturers, to consumers, and at national trade shows.

·      Directed completion of print, email, trade publications, and web ads for clients and product.  (CO-OP ad requirement and team supervision experience). 

·      Develop local marketing strategies for 29 offices in Columbus and surrounding communities that lead to #2 ranking in Midwest and #24 best results nationally. 

PROFESSIONAL EXPERIENCE

H&R Block                                                                                                      2011 -  2012

Columbus South and West Districts – 29 offices in Columbus communities and neighboring cities in Central Ohio.

Marketing Coordinator

MIDWEST PHOTO EXCHANGE                                                                  2010 - 2011

Professional and Consumer Photographic equipment retailer with national and international sales via web and tradeshows.

Marketing Manager, Columbus, OH

BUTLER ANIMAL HEALTH SUPPLY, LLC                                                2007 – 2009

Premier national distributor of veterinary supplies with $1 billion in sales.

Marketing Manager, Equipment and Supply, Columbus, OH

LANE BRYANT, INC.                                                                                   2005 – 2006

National Retailer with over 760 locations with over $1 billion in sales

Store Marketing Specialist, Columbus, OH

                                   

COLUMBUS DISPATCH                                                                              2004 – 2005

Columbus’s daily newspaper serving Central Ohio

Automotive Account Executive, Columbus, OH

EASTLAND MALL SHOPPING CENTER                                                    2001 – 2004

Regional Shopping center with over 90 stores

Marketing Director, Columbus, OH

AMERICAN GREETINGS                                                                             1999 – 2001

The world’s largest publicly owned, manufacturer, and distributor of expression products

Sales Account Manager, Columbus, OH

LAZARUS / MACYS                                                                          1994 - 1999

Premier National Department store

Executive Sales Manager, Lima/Heath, OH

DEBARTOLO CORP                                                                                     1990 - 1994

Largest Retail Development Corporation in the US. 

Marketing Manager, Green Bay, WI / Lima, OH                            

EDUCATION and CERTIFICATIONS

BS – Communications University of Wisconsin – GREEN BAY

Minor – Business Administration

• Performed a Marketing Audit of the Brown County United Way, which subsequently was later used by their Restructuring Task Force. 

International Council of Shopping Centers

CMD – Certified Marketing Director

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