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Experience monitoring and evaluating training media effectiveness through the collection of electronic evaluations and end-user feedback, ensuring that technical products are meeting agency goals and objectives. Familiar with the art of interfacing with subject matter experts and maintaining productive working relationships that yield higher quality products. Familiar with creating and understanding storyboards and utilizing their information within the development team for identifying project needs, obstacles, tasks, and prioritization of logistical steps. Experience with video production and integrating video into training modules to enhance effectiveness and end-user retention. Experience developing ASP.Net applications, custom designed to provide solutions to identified agency needs and goals.
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Dana
Ormsby
520-465-9876 | P.O. Box 26001 Tucson, AZ 85724 | dana@fxtucson.com
520-465-9876 | P.O. Box 26001 Tucson, AZ 85724 | dana@fxtucson.com
Development Experience
Web development knowledge matched with practical business experience. I
understand that a website is only as good as the traffic, sales and referrals
it generates.
Experienced in front end user interface design, I am also an expert HTML and HTML5 coder. I possess extensive knowledge of user interface development and graphic design, and can create website layouts using Adobe Photoshop, Fireworks, and Illustrator.
For over seven years I have studied the art and science of search engine optimization and conversion optimization. In that time I have built dozens of websites that continue to rank within the top 10 of the worlds most popular search engines.
Highly skilled in the art of filming and editing video, I am a multi-faceted developer who can create both websites and rich media content that leave an impact on an audience.
Experienced in front end user interface design, I am also an expert HTML and HTML5 coder. I possess extensive knowledge of user interface development and graphic design, and can create website layouts using Adobe Photoshop, Fireworks, and Illustrator.
For over seven years I have studied the art and science of search engine optimization and conversion optimization. In that time I have built dozens of websites that continue to rank within the top 10 of the worlds most popular search engines.
Highly skilled in the art of filming and editing video, I am a multi-faceted developer who can create both websites and rich media content that leave an impact on an audience.
Media & Web Development Software
Web Design (
L, HTML5,
Visual Studio, VB.NET, ASP.NET, CSS, Search Engine Optimization)
Programming
Languages (Visual Basic.Net, JavaScript, jQuery, Flash ActionScript)
Adobe Suite (Dreamweaver,
Flash, Fireworks, Captivate, PageMaker, Photoshop)
Microsoft Suite
(Word, Excel, Outlook, PowerPoint, Access)
Video Development
(Internet Video Production, DV Filming, Editing, Scripting)
Education
University of
Arizona
Bachelor of Arts
Major: Classics Minor: Business Administration
Professional Core
Classes: Marketing, Accounting, Finance, Technical writing
Professional Experience
Raytheon Missile
Systems (Volt Contractor) January 2011 - Present
Front End User
Interface Developer | Search Engine Optimization Engineer
Develop search engine optimization strategies and guidelines for one of the largest federal credit unions in Arizona. Successfully achieved top 10 Google, Yahoo, and Bing rankings for key search terms and landing pages within 60 days of implementing new SEO strategies.
Increased website visits to strategic landing pages through SEO improvements. Implemented new conversion optimization methods to improve the conversion rate of website visitors into tangible, measurable referrals and sales.
Design user interface layouts that are applied to software and website applications for both internal and external use. Work closely with software engineering teams to implement designs, test code, and launch applications.
Develop search engine optimization strategies and guidelines for one of the largest federal credit unions in Arizona. Successfully achieved top 10 Google, Yahoo, and Bing rankings for key search terms and landing pages within 60 days of implementing new SEO strategies.
Increased website visits to strategic landing pages through SEO improvements. Implemented new conversion optimization methods to improve the conversion rate of website visitors into tangible, measurable referrals and sales.
Design user interface layouts that are applied to software and website applications for both internal and external use. Work closely with software engineering teams to implement designs, test code, and launch applications.
Raytheon Missile
Systems (Volt Contractor) February 2010 – January 2011
Contract eLearning/Website
Developer
Create Intranet websites for Raytheon’s Engineering Learning and Development Division, producing high quality training applications, videos, and podcasts that can be accessed through a web medium for on-demand learning. Streamlined the eLearning development process, effectively decreasing the development time of new training projects from an average of 2 to 3 months to under 45 days.
Create Intranet websites for Raytheon’s Engineering Learning and Development Division, producing high quality training applications, videos, and podcasts that can be accessed through a web medium for on-demand learning. Streamlined the eLearning development process, effectively decreasing the development time of new training projects from an average of 2 to 3 months to under 45 days.
Child-Parent
Centers, Inc. January 2005 – February
2010
Media
Developer / Technical Communications Specialist
Design and develop instructional e-learning modules for in-house training. Assist subject matter experts in the development of electronic media that converts agency knowledge into operational, instructional tools that can be deployed through a vast array of media including: Intranet websites, eLearning tutorials, Internet websites, CD-ROMs, presentations, and DVDs.
Design and develop instructional e-learning modules for in-house training. Assist subject matter experts in the development of electronic media that converts agency knowledge into operational, instructional tools that can be deployed through a vast array of media including: Intranet websites, eLearning tutorials, Internet websites, CD-ROMs, presentations, and DVDs.
Experience monitoring and evaluating training media effectiveness through the collection of electronic evaluations and end-user feedback, ensuring that technical products are meeting agency goals and objectives. Familiar with the art of interfacing with subject matter experts and maintaining productive working relationships that yield higher quality products. Familiar with creating and understanding storyboards and utilizing their information within the development team for identifying project needs, obstacles, tasks, and prioritization of logistical steps. Experience with video production and integrating video into training modules to enhance effectiveness and end-user retention. Experience developing ASP.Net applications, custom designed to provide solutions to identified agency needs and goals.
FX Studios February
2001 – Present
Owner
Created a consulting
company that offers quality web design, graphic design, and
media development
services to businesses of all sizes. Specialize in website creation, video production,
search engine optimization, and electronic tutorials/training. Experience
interfacing with organizations and individuals working in highly technical
fields, and translating operational goals into working websites and
applications.
95% of clients have websites that rank within the top 10 of Google searches, which translates website visits into tangibles referrals, a quantifiable return on investment. Experience developing Facebook and YouTube profiles for clients, increasing exposure to current and potential customers through the use of social media.
95% of clients have websites that rank within the top 10 of Google searches, which translates website visits into tangibles referrals, a quantifiable return on investment. Experience developing Facebook and YouTube profiles for clients, increasing exposure to current and potential customers through the use of social media.
Voicestream
Wireless Aug.
1999 – Feb. 2001
Project Manager
Developed,
scheduled, and implemented all logistical aspects of a continual
preventive
maintenance program to service over 250 cellular phone antenna sites
located
across Arizona. Field-tested electronic communications equipment,
replaced
transmission/receiving radios.
Languages
Spanish
Greek (Familiar)
Professional Memberships
Society for Technical Communication
Greek (Familiar)
Professional Memberships
Society for Technical Communication
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