Nutritional Brand Marketing Sample Resume Format in Word Free Download

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Clara Dahl
3096  West 1395 South Orem, UT  84001 ♦ (801) 362-9876 ♦ clara@yahoo.com
Summary: Passionate about product and brand development and discovering, creating, and implementing marketing solutions. Highly motivated to create marketing strategies that optimize resources and achieve desired objectives. Adept in written and verbal communication, creative production, conceptual thinking, and nurturing ideas from concept to being. Seeking to utilize my diverse skill set and experience in order to develop a relationship of long term mutual growth with the right organization.
Education: Utah Valley University Orem, UT Graduated Cum Laude
Bachelor of Arts in Integrated Studies: Emphases in Business Management and Philosophy

Experience:  Health and Wellness/Nutritional Brand Marketing and Public Relations Neways International June 2010 – Present

·         Managed several product brand lines in the health and wellness/nutritional categories with current annual sales globally of over 37 million.

·         Responsible for new product development from ideation to launch which includes technical research, interdepartmental coordination, creative process development and implementation, and creative writing in a restrictive regulatory environment.

·         Responsible for identifying global market trends and researching and utilizing competitive analysis to create differentiation and excitement within my brands and product concepts.

·         Designed and implemented a market research program including qualitative and quantitative standard operating procedures to assist the organization in making product decisions, assessing product performance and gauging market opinion on products, services and tools.

·         Coordinated implementation, execution and maintenance of market research across sales, marketing, translation and IT departments, analyzed data and preparing and presenting results.

·         Created and initiated public relations programs which include social media strategy, product launch support and determining budget allocation to create highest possible ROI through strategic philanthropy, coordinated in-kind donations and wrote and distributed press releases and facilitated media contact to build positive recognition globally. 

REALTOR^®/Real Estate Consulting  Exit Realty ShowPlace June 2005-June 2011

·         High ranking provider of property evaluations and other property management functions for banks and relocation companies.

·         Successfully marketed properties, maintained buyer and seller relations, strategically placed web marketing and information for clients, developed marketing plans for my personal business, my brokerage and individual clients that led to achievements such as selling the highest dollar home in south Utah county history and being top listing agent in my office.

·         Wrote, negotiated, and distributed contracts, researched properties for corporate interests and individuals, created and fostered relationships with local vendors, ensuring constant communication with consumers resulting in high levels of client satisfaction.

Director of Marketing, Private Label, New Product Development and Key Accounts August 2008-December 2009 (reduction in force)  HBH Pet Products
Marketing: 

·         Conceptualized entirely new website and built Internet presence from scratch using social media, press releases, innovative contests and editorial tools.

·         Wrote copy for ads and created concepts for print ads and online banner ads, responsible for creating marketing budget and managing online reputation. 

·         Managed graphics and internet staff, and created a system of goal setting for higher productivity. 

·         Organized and assisted in development of focus groups for gathering market data for use in marketing and new product development.

·         Attended trade shows and organized booth appearance, determined shows that would produce most ROI for consumer or industry shows. 

·         Successfully managed new product launches and created go to market plans for products in the works. 

·         Served on the company’s internal board of directors and functioned as an advisor for key decisions.

HBH—Private Label/New Product Development: 

·         Created policy and guidelines for new customers, was primary contact for developing new customer relationships and selling private label program and products, attended and managed new product meetings and managed projects using various software applications, drove team cooperation to meet deadlines and organized tasks across departments.  Successfully acquired new accounts including a 600+ store grocery chain on the east coast.

HBH—Key Accounts:

·         Handled day to day issues for largest client (60% of company business), built relationship with replenishment analyst, handled escalated concerns by arranging personal visits to corporate headquarters, successfully negotiated price increases, managed bids for new products and acted as a liaison during company audits.

HBH—Corporate Client Services LexisNexis Risk and Information Analytics October 2007-August 2008 

·         In charge of maintaining executive relationships with key accounts in two of the largest revenue producing sales regions, built relationships with new clients and coordinated internal teams to resolve escalated concerns for vital accounts. Successfully salvaged at risk clients saving several of the company’s top accounts. 

Marketing Manager Showplace Homes August 2002-June 2005 

·         Assisted in taking independent solo broker to owning and managing two large successful real estate offices by generating business creating marketing pieces including e-newsletter, email campaigns and direct mail campaigns, creating new company branding materials, creating client reports, preparing luncheon events.

·         Responsible for maintaining legal records, inventory, updating computer systems and finding more cost effective business methods. 

Catering Sales Manager Sundance Resort November 2000-July 2002 

·         Handled sales for corporate and social events, sales calls to past and potential clients, contract negotiation and designing literature and writing copy for sales distribution.

·         Creative event planning, management of in-house events. 

Ticketing Pass Sales/Marketing Director  November 1997-April 2000  Elk Meadows

·         Managed all ticket sellers, responsible for hiring and training.

·         Maintained all computer selling systems, programming and performing updates on all computers.

·         Generated all resort financial reports, responsible for reconciling total resort proceeds at day’s end, creating department budget, purchasing, marketing for season passes.

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