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Teresa
Lanigan Teresa.lanigan.naf@mail.mil
Home: 011-49-708-294-9876
CMR 489 BOX 1514 Work: 011-49-703-115-1230
APO, AE 09751 DSN: (314) 431-4563
CMR 489 BOX 1514 Work: 011-49-703-115-1230
APO, AE 09751 DSN: (314) 431-4563
Believer in the brand, the big picture, and the daily
mission. Creative, dynamic and talented leader and mentor. Observer and
problem-solver. Tactful, respectful, fun …and certainly know when to pick
battles.
WORK
EXPERIENCE:
Family
and MWR Marketing Chief (Marketing & Advertising Specialist), IMCOM
Europe Region (04/29/2009 – present) - Heidelberg, Germany. Supervisor: Mary Schweitzer; Contact: Yes. Pay Grade: NAF-1101-05.
Serve as Region
Marketing & Advertising Specialist providing guidance, assistance and
advice in mentorship role to garrison Marketing offices for a wide variety of
subjects and/or projects.
--Europe Region CWS (central web system): Project owner of CWS, along with Functional Administrator, providing strategic direction, branding, general layout, design support, usability testing, vetting customer feedback via internal customers and external (usability testing, label testing) and via Region/garrison staff coordination and training. Providing analysis and insights in online marketing strategies, advertising modules, eCommerce. Developing program ‘boiler plates’ and page framework with use of imagery, news, video, events, calendars, in relation to program specifics (registrations, payments, et al) Project and team member management and development. Main coordinator with all Region staff, garrison Marketing staff and Region Marketing counterparts. Assist with development of documentation, training content and videos, presentations, meetings. Help maintain positive morale and enthusiasm regarding CWS by vetting bullet point hot list to garrison marketers. Working with G6 and G9 periodically to ensure project cohesion.
--Europe Region CWS (central web system): Project owner of CWS, along with Functional Administrator, providing strategic direction, branding, general layout, design support, usability testing, vetting customer feedback via internal customers and external (usability testing, label testing) and via Region/garrison staff coordination and training. Providing analysis and insights in online marketing strategies, advertising modules, eCommerce. Developing program ‘boiler plates’ and page framework with use of imagery, news, video, events, calendars, in relation to program specifics (registrations, payments, et al) Project and team member management and development. Main coordinator with all Region staff, garrison Marketing staff and Region Marketing counterparts. Assist with development of documentation, training content and videos, presentations, meetings. Help maintain positive morale and enthusiasm regarding CWS by vetting bullet point hot list to garrison marketers. Working with G6 and G9 periodically to ensure project cohesion.
--Marketing: Continual focus on streamlining operations
among Region with potential for Army-wide interpretation. Develops budget
guidance, strategic marketing plans, publicity, advertising and sponsorship
direction, and coordinates opportunities. Conducts on-site assistance visits,
providing on-site support and guidance.
--Worked with Region media avenues to
promote Region-wide programs: Region PAO, Stars & Stripes print (Welcome to
Europe Magazines, Roadside Guides, etc.) online, AAFES in-store promos, and AFN
radio/TV).
--Major contributor
to Overhead Efficiencies Working Group to vet proper Marketing programs, vision,
mission, core position descriptions, training, and long-term goals for the
direction of Marketing in the Army. Adopted for Region new Work Order Request
form, Inspection Checklist form, Cost Calculator form, and Budget Projection
form be used. Developed and implemented name tag and business card employee
identification system (initial concept approval from predecessor). Concept went
Army-wide.
--Customer Service
Program: Supervises 3 Customer Service Program
Coordinators; works on program direction and public relations in theater
ensuring buy-in and program goals are met. Coordinated SmartBook roll-out per
SOP: bulk buy, template pages, layout, SOP instructions; concept went
Army-wide. Serve as main Region POC for apparel uniform program initiative. Devised
Comparative Analysis Spreadsheet for results tracking with SmartBook deployment, training numbers, and personnel
data. Oversee tracking, input, analysis and reporting.
--Mystery Shopper: Oversee
contract and implement program; designs publicity and public relations duties.
Oversees analytics and problems with programs/facilities. Indentified training
program weakness and implemented Telephone Tips sheet for all facility counters
to improve phone etiquette.
--Evaluates strengths and weaknesses, develops
elements for change and make recommendations and improvements in all areas
listed above.
--Prepares and presents briefings for conferences
(internal and external), garrison audiences, region, and G-9-level meetings.
Assists in the development and accomplishment of program goals.
--Assesses garrison
Marketing Specialists in developing Commercial Sponsorship and online Advertising
program coordination, ensures training and certifications are current.
Determines marketing mix to achieve objectives.
FMWR
Marketing Chief (Supervisory Mktg Specialist), US Army Garrison Baden-Württemberg
(06/18/2001 – 04/27/2009) - Heidelberg, Germany. Supervisor: Jim Long - 373-1350;
Contact: Yes, but retired. Pay Grade:
GS-1101-12, step 7.
--Responsible for all aspects of internal marketing, external marketing, commercial sponsorship and advertising in support of NAF and APF FMWR activities and programs for Garrisons Heidelberg, Mannheim, Kaiserslautern, and Darmstadt.
--Lead staff to execute market planning, market research, strategic communication (publicity, advertising, sponsorship) and development to program managers.
--Responsible for all aspects of internal marketing, external marketing, commercial sponsorship and advertising in support of NAF and APF FMWR activities and programs for Garrisons Heidelberg, Mannheim, Kaiserslautern, and Darmstadt.
--Lead staff to execute market planning, market research, strategic communication (publicity, advertising, sponsorship) and development to program managers.
--Lead continual
development, strategic direction, conceptual designs and branding program templates,
content management and maintenance for mwrgermany.com to blend 4 garrison’s
content through a streamlined, consistent approach, site navigation and
architecture to emulate a “region” approach to alleviate financial constraints;
staff cross-training, maintenance and program delivery with internal/external
users. Statistical analysis, advertising sales direction, package coordination
and ad design. Worked with web content manager for SEO, finding and
implementing new technologies, publicity and advertising campaign tracking,
functionality testing, performance and usability testing. Researched and
developed innovative technology solutions to assist program managers’ business
challenges by representing more of an interactive user experience in line with leading
industry practices, as well as eCommerce and events and promotions. Assisted in
all technical documentation and research for best practices, ensuring PII and
IA system security standards were met. Responsible for training of junior
staff, program managers; briefings to leadership and numerous conferences and
working groups as a “best practice”.
--Lead execution of self-imposed customer service training program to include mystery shopping facilities, weekly training of Operational Excellence frontline and manager training; primary data collection (surveys, focus groups, facility-customer dialogue, web-based data collection) and secondary data research (online sources, Leisure Needs, etc).
--Acted as part of core group for strategic re-direction of marketing in Europe. Designed Strategic Marketing Plan, Vision, Mission, core position descriptions, training, and long-term goals for the direction of Marketing in Europe.
--Served as director for the USAGBW Marketing Division personnel management to include recruitment, hiring, training, evaluating, and mentoring associates in NAF grades 1-4 and APF 9. Plans work and establishes priorities for activities and events.
--Co-coordinated oversight of key special events (HD 4th of July, HD Holiday Bazaar), facility openings and renovations (Java Cafes, Winger's, Legends, Habanero’s, Kids’ Zone, Strike Zone, clubs, bars, restaurants)
--Maintained oversight on several facility décor projects and interior design concepts (Java Cafés, Winger's, Legends, Slapshots, Habaneros, and sole designer of new concept facility HD Arts & Cultural Center.
Marketing, Publicity, & Programs Manager, United Services Organization, Rhein Neckar Region (10/28/2000 - 06/17/2001) – Mannheim, Germany. Supervisor: Egon Hatfield - 385-2082; Contact: no longer works there
--Developed and executed long-and short-term promotional strategies for correct demographic marketing mix.
--Graphically-designed bi-monthly USO Guide Book, sold advertising, edited content.
--Maintained website with trip and event promotions.
--Wrote and edited all publicity requests.
--Wrote, voiced, edited, and produced television and radio spots at AFN.
--Co-hosted morning radio show (USO-sponsored hour)
Assistant Director of Tourism, Convention & Visitors' Bureau, Division of the EDC (11/30/1999 - 10/27/2000) - Clarksville, TN. Supervisor: Theresa Harrington - 800-530-2487; Contact: Yes, currently vice-president
--Strategic Communication: Established community service ad campaign promoting local attractions to include all media venues, billboard and poster design, media proposals, personal appearance coordination, and served as local TV travel show hostess and commentator.
--Coordinated special events, sports tournaments, festivals, concerts, conferences, and reunions to encompass the following tasks: Senior organizing committee; registration, team and volunteer coordination; program ad sales, layout, and cover design; ticket and t-shirt design; proposal marketing; print, radio, TV and outdoor media placement; city economic impact calculation per event.
--Data collection and information management for local attractions, events and hotels for CVB website, bi-annual brochure, regional and state attraction calendar of event publication. Created and designed copy and layout for brochures, website, attraction discount card, and State Welcome Center Touch Info Program.
--Managed Visitor Information Center literature promotional materials for local, regional, and state sources.
--Organized and hosted tourist leisure travel, group tours, and River Barge Excursions to work with attractions, bus/trolley lines, itineraries, and accounting procedures.
--Committee boards: Convention & Visitors Bureau Board, The Attractions Group, Hotel/Motel Group, Chamber of Commerce, Economic Development Council, Military Affairs Committee, The Millennium Commission, and The Historic Preservation Committee.
Special Events Coordinator; Road Race Director, Events & More, Inc. (03/01/1999 - 11/30/1999) -Clarksville, TN
Supervisor: Henry Cochran - N/A; Contact: No, deceased
--Race Director: Largest 5K road race in southeastern US region with Open, Masters, and Grandmasters categories. $28K prize money fundraising, accounts payables/receivables, sponsorship proposals, advertising, marketing, public relations, volunteer and elite athlete coordination, start/finish line management online technologies, t-shirt and brochure design
--Team Photo Coordinator: Organized group photos for regional football, soccer, softball, and baseball leagues (approx. 150 teams)
--Corporate Marketing Account Rep for Cochran~Sites Advertising Agency
--Lead execution of self-imposed customer service training program to include mystery shopping facilities, weekly training of Operational Excellence frontline and manager training; primary data collection (surveys, focus groups, facility-customer dialogue, web-based data collection) and secondary data research (online sources, Leisure Needs, etc).
--Acted as part of core group for strategic re-direction of marketing in Europe. Designed Strategic Marketing Plan, Vision, Mission, core position descriptions, training, and long-term goals for the direction of Marketing in Europe.
--Served as director for the USAGBW Marketing Division personnel management to include recruitment, hiring, training, evaluating, and mentoring associates in NAF grades 1-4 and APF 9. Plans work and establishes priorities for activities and events.
--Co-coordinated oversight of key special events (HD 4th of July, HD Holiday Bazaar), facility openings and renovations (Java Cafes, Winger's, Legends, Habanero’s, Kids’ Zone, Strike Zone, clubs, bars, restaurants)
--Maintained oversight on several facility décor projects and interior design concepts (Java Cafés, Winger's, Legends, Slapshots, Habaneros, and sole designer of new concept facility HD Arts & Cultural Center.
Marketing, Publicity, & Programs Manager, United Services Organization, Rhein Neckar Region (10/28/2000 - 06/17/2001) – Mannheim, Germany. Supervisor: Egon Hatfield - 385-2082; Contact: no longer works there
--Developed and executed long-and short-term promotional strategies for correct demographic marketing mix.
--Graphically-designed bi-monthly USO Guide Book, sold advertising, edited content.
--Maintained website with trip and event promotions.
--Wrote and edited all publicity requests.
--Wrote, voiced, edited, and produced television and radio spots at AFN.
--Co-hosted morning radio show (USO-sponsored hour)
Assistant Director of Tourism, Convention & Visitors' Bureau, Division of the EDC (11/30/1999 - 10/27/2000) - Clarksville, TN. Supervisor: Theresa Harrington - 800-530-2487; Contact: Yes, currently vice-president
--Strategic Communication: Established community service ad campaign promoting local attractions to include all media venues, billboard and poster design, media proposals, personal appearance coordination, and served as local TV travel show hostess and commentator.
--Coordinated special events, sports tournaments, festivals, concerts, conferences, and reunions to encompass the following tasks: Senior organizing committee; registration, team and volunteer coordination; program ad sales, layout, and cover design; ticket and t-shirt design; proposal marketing; print, radio, TV and outdoor media placement; city economic impact calculation per event.
--Data collection and information management for local attractions, events and hotels for CVB website, bi-annual brochure, regional and state attraction calendar of event publication. Created and designed copy and layout for brochures, website, attraction discount card, and State Welcome Center Touch Info Program.
--Managed Visitor Information Center literature promotional materials for local, regional, and state sources.
--Organized and hosted tourist leisure travel, group tours, and River Barge Excursions to work with attractions, bus/trolley lines, itineraries, and accounting procedures.
--Committee boards: Convention & Visitors Bureau Board, The Attractions Group, Hotel/Motel Group, Chamber of Commerce, Economic Development Council, Military Affairs Committee, The Millennium Commission, and The Historic Preservation Committee.
Special Events Coordinator; Road Race Director, Events & More, Inc. (03/01/1999 - 11/30/1999) -Clarksville, TN
Supervisor: Henry Cochran - N/A; Contact: No, deceased
--Race Director: Largest 5K road race in southeastern US region with Open, Masters, and Grandmasters categories. $28K prize money fundraising, accounts payables/receivables, sponsorship proposals, advertising, marketing, public relations, volunteer and elite athlete coordination, start/finish line management online technologies, t-shirt and brochure design
--Team Photo Coordinator: Organized group photos for regional football, soccer, softball, and baseball leagues (approx. 150 teams)
--Corporate Marketing Account Rep for Cochran~Sites Advertising Agency
--Co-hosted mid-morning radio show “Women on
Weekdays”
--Co-chair of Old Time Fiddlers Championship, Queen City Road Race, and RiverFest; Logistics Chair for Humane Society Telethon and March of Dimes “Best of Clarksville” events.
--Co-chair of Old Time Fiddlers Championship, Queen City Road Race, and RiverFest; Logistics Chair for Humane Society Telethon and March of Dimes “Best of Clarksville” events.
Marketing
Account Executive, Staffing Edge & Office
Edge Learning Center, Inc. (10/29/1997 - 04/21/1998) - Fairway, KS. Supervisor:
Jay Harned - unknown; Contact: Yes (bought-out by Acsys Inc., Aug 1998)
--Marketing: Recruited to enlarge candidate pool, designed flyers and ads for mass media, serviced new and existing accounts.
--Outside Sales Rep: Marketed both divisions of company (staffing services and computer training), generated new clients, negotiated mutually-beneficial contracts, and increased monthly billing hours from 850 to 2,000 in five months.
--Marketing: Recruited to enlarge candidate pool, designed flyers and ads for mass media, serviced new and existing accounts.
--Outside Sales Rep: Marketed both divisions of company (staffing services and computer training), generated new clients, negotiated mutually-beneficial contracts, and increased monthly billing hours from 850 to 2,000 in five months.
Department
Manager, Mercantile Stores, Inc. (05/15/1995 -
10/28/1997) - Kansas City, MO
Supervisor: Ann Rowland - unknown; Contact: Yes, but retired (bought-out by Dillard's Inc., 1998)
--Development: Supervised four divisions (lingerie, children’s, ladies’ coats, ladies’ shoes); $5 million inventory management.
--Personnel Management and Motivation: Staffed and supervised 30+ associates to perform corporate and store-initiated promotions, visuals, and commissioned sales development.
--Merchandising Operations: Negotiated with regional and corporate buyers on proper inventory matrix; evaluated and enhanced sales budgets and visual merchandise presentations.
Apparel Group Merchandiser, Montgomery Ward Stores, Inc. (05/21/1993 - 07/21/1995) - Carbondale, IL
Supervisor: Larry Morrow - unknown; Contact: Yes
--Supervised all soft lines divisions totaling $3 million inventories, as well as 30+ employees.
--Worked with corporate buyers to increase inventories correct for local demographics and implement in-store promotions and visual direction.
EDUCATION:
Stephens College (08/15/1989 - 05/15/1993) Columbia, MO.
Degree: Bachelor of Arts - Major: Fashion; Minor: Business Administration, Marketing & Advertising
GPA: 3.59 Semester Hours: 129
Description: Stephens, a private women's college in mid-Missouri, was excellent for fostering progressive, independent thinking. Although majoring in the creative genre of Fashion, I focused on the business aspects of the industry to include emphases in Administration & Personnel Management, Marketing & Advertising, and Psychology.
AWARDS & TRAINING:
Supervisor: Ann Rowland - unknown; Contact: Yes, but retired (bought-out by Dillard's Inc., 1998)
--Development: Supervised four divisions (lingerie, children’s, ladies’ coats, ladies’ shoes); $5 million inventory management.
--Personnel Management and Motivation: Staffed and supervised 30+ associates to perform corporate and store-initiated promotions, visuals, and commissioned sales development.
--Merchandising Operations: Negotiated with regional and corporate buyers on proper inventory matrix; evaluated and enhanced sales budgets and visual merchandise presentations.
Apparel Group Merchandiser, Montgomery Ward Stores, Inc. (05/21/1993 - 07/21/1995) - Carbondale, IL
Supervisor: Larry Morrow - unknown; Contact: Yes
--Supervised all soft lines divisions totaling $3 million inventories, as well as 30+ employees.
--Worked with corporate buyers to increase inventories correct for local demographics and implement in-store promotions and visual direction.
EDUCATION:
Stephens College (08/15/1989 - 05/15/1993) Columbia, MO.
Degree: Bachelor of Arts - Major: Fashion; Minor: Business Administration, Marketing & Advertising
GPA: 3.59 Semester Hours: 129
Description: Stephens, a private women's college in mid-Missouri, was excellent for fostering progressive, independent thinking. Although majoring in the creative genre of Fashion, I focused on the business aspects of the industry to include emphases in Administration & Personnel Management, Marketing & Advertising, and Psychology.
AWARDS & TRAINING:
*Award - Annual
Reviews and compensation (01/15/2002-present)
Every year I've received top block reviews with step increases, monetary compensation, and Individual Cash Awards.
Every year I've received top block reviews with step increases, monetary compensation, and Individual Cash Awards.
**All mandatory training is currently up to
date. Currently doing the DL phase of CES Intermediate Course; potential
attendance is May 2012.
Training - Strategic Planning for Marketing Professionals (03/25/2008) 24hrs,
TADE, Schwetzingen; advanced planning course of key marketing personnel in
Europe to align processes of how the organization will function in the future.
Training - Programming & Special Events (01/07/2008) 80hrs, 2-wk residency, Shades of Green; The course included instruction on conducting needs assessments, program design, creative/out-of-the-box/Wow! Programming, building a program team, budgeting for programs and events, promotion, partnering for success,
and other areas critical to program success.
Training - Applied Financial Planning - Breakeven Analysis (01/01/2008) MWR Academy online course, .4 CEUs; focused on breakeven analysis used as a management tool for programming.
Training - CES Basic Course (11/05/2007) 80hrs, 2-wk residency, Ft. Leavenworth, KS; personal leadership development focusing on effective communication, planning and goals, feedback, and team-building, .
Training - IMPAC Billing Official Training (06/13/2005) Selected to be Billing Official for 7 cardholders totaling approximately $75k in monthly purchases.
Training - 7-Habits of Highly Effective People (12/15/2004) 16hrs, Franklin Covey professional learning series.
Training - Marketing Research (11/30/2004) 24hrs, TADE, Schwetzingen; covered various targeting methods to understand what the customer wants; methodologies included surveying, focus groups, data collection, report computation, and briefing results.
Training - MWR Orientation - instructor (11/17/2004) TADE, Schwetzingen; briefed marketing concepts, support strategies, and processes to new MWR employees for 4 separate sessions until new IMA-E Marketing Director arrived in country.
Award - Certificate of Achievement (10/30/2004) Awarded for superior performance during a period of several high visibility operations within the 26th Area Support Group: Land Combat Expo, Heidelberg Holiday Bazaar,
and GSA Expo. Given by COL Robert C. Rush, Jr., Commanding.
Training - Civilian Leadership Conference (09/15/2004) 24hrs, Village Pavilion, Heidelberg; overview of various effective management techniques.
Training - Marketing Conference (08/23/2004) 40hrs, Scottsdale, AZ; conference covering programming, special event planning, publicity, graphics, corporate sponsorship, marketing concepts and principles for the military
environment.
Training - Counseling for Today's Workplace (07/08/2004) Effective communication techniques with colleagues and employees.
Training - AWAG (American Women's Activities Germany) Speaker 5years (2004-2009), Selected to teach the marketing track at the annual AWAG Conference. Topics must be refreshed annually, but address the following areas: Trend analysis, demographics, strategic communication, visual identity, alternative advertising, programming, brainstorming, creative and best practices for campaigns.
Training - Marketing Managers' Course (02/23/2004) 80hrs, 2-wk residency at Texas A&M University; equivalent to 7.6 CEUs. Advanced marketing course focusing on strategic planning, programming, marketing and briefing techniques, effective communication, ad campaigns, budget analysis, corporate sponsorship, and publicity.
Training - Basic Management Course (12/15/2003) 40hrs, CFSC online course, equivalent to 12.0 Continuing Education Units
Award - Certificate of Commendation (10/30/2003) Awarded for success in overall coordination and logistical support for the Land Combat Expo, the MWR Expo, and the Heidelberg Holiday Bazaar ASG-wide special events.
Training - Advanced Marketing Techniques (09/23/2003) 24hrs, TADE, Schwetzingen; communication strategy, plans & measurements, continuous marketing and graphics improvement, and database marketing.
Training - Advanced Commercial Sponsorship (02/26/2003; 06/9-10/2005) 24hrs, TADE, Schwetzingen; corporate sponsorship analysis and techniques; ethics training.
Training - Strategic Planning (02/10/2003) 40hrs, TADE, Schwetzingen; focused on communication strategies and advanced planning techniques.
Award - Scroll of Appreciation (11/15/2001) Awarded for exceptional logistical operational support and event coordination going above and beyond normal expected duties for the Land Combat Expo, the MWR Expo, and
the Heidelberg Holiday Bazaar ASG-wide special events.
Training - Marketing Research Course (06/15/2001) 20hrs, Industry-contracted marketing research course held at the Training and Development Center, Europe. Focused on various research practices to include survey techniques, focus groups, feedback, and various data collection practices.
Award - Molly Pitcher Field Artillery Award (03/15/2000) Awarded to spouses of the Artillery Branch with exemplary service commitment to unit, Family Readiness Group, and Field Artillery Community.
Award - Student Life Award (05/15/1993) Prestigious award given to four graduating seniors annually for excellence in leadership on campus through mentoring of younger class-women, dedication to being an ambassador for the college and the community, being an exemplary role model, as well as an admirable
student and citizen.
Award - Who's Who Among College Students (05/15/1990) Awarded Who's Who Among College Students for 3 years: 1990-1993
Award - National Dean's List (05/15/1990) Awarded National Dean's List for 3 years: 1990-1993
Training - Programming & Special Events (01/07/2008) 80hrs, 2-wk residency, Shades of Green; The course included instruction on conducting needs assessments, program design, creative/out-of-the-box/Wow! Programming, building a program team, budgeting for programs and events, promotion, partnering for success,
and other areas critical to program success.
Training - Applied Financial Planning - Breakeven Analysis (01/01/2008) MWR Academy online course, .4 CEUs; focused on breakeven analysis used as a management tool for programming.
Training - CES Basic Course (11/05/2007) 80hrs, 2-wk residency, Ft. Leavenworth, KS; personal leadership development focusing on effective communication, planning and goals, feedback, and team-building, .
Training - IMPAC Billing Official Training (06/13/2005) Selected to be Billing Official for 7 cardholders totaling approximately $75k in monthly purchases.
Training - 7-Habits of Highly Effective People (12/15/2004) 16hrs, Franklin Covey professional learning series.
Training - Marketing Research (11/30/2004) 24hrs, TADE, Schwetzingen; covered various targeting methods to understand what the customer wants; methodologies included surveying, focus groups, data collection, report computation, and briefing results.
Training - MWR Orientation - instructor (11/17/2004) TADE, Schwetzingen; briefed marketing concepts, support strategies, and processes to new MWR employees for 4 separate sessions until new IMA-E Marketing Director arrived in country.
Award - Certificate of Achievement (10/30/2004) Awarded for superior performance during a period of several high visibility operations within the 26th Area Support Group: Land Combat Expo, Heidelberg Holiday Bazaar,
and GSA Expo. Given by COL Robert C. Rush, Jr., Commanding.
Training - Civilian Leadership Conference (09/15/2004) 24hrs, Village Pavilion, Heidelberg; overview of various effective management techniques.
Training - Marketing Conference (08/23/2004) 40hrs, Scottsdale, AZ; conference covering programming, special event planning, publicity, graphics, corporate sponsorship, marketing concepts and principles for the military
environment.
Training - Counseling for Today's Workplace (07/08/2004) Effective communication techniques with colleagues and employees.
Training - AWAG (American Women's Activities Germany) Speaker 5years (2004-2009), Selected to teach the marketing track at the annual AWAG Conference. Topics must be refreshed annually, but address the following areas: Trend analysis, demographics, strategic communication, visual identity, alternative advertising, programming, brainstorming, creative and best practices for campaigns.
Training - Marketing Managers' Course (02/23/2004) 80hrs, 2-wk residency at Texas A&M University; equivalent to 7.6 CEUs. Advanced marketing course focusing on strategic planning, programming, marketing and briefing techniques, effective communication, ad campaigns, budget analysis, corporate sponsorship, and publicity.
Training - Basic Management Course (12/15/2003) 40hrs, CFSC online course, equivalent to 12.0 Continuing Education Units
Award - Certificate of Commendation (10/30/2003) Awarded for success in overall coordination and logistical support for the Land Combat Expo, the MWR Expo, and the Heidelberg Holiday Bazaar ASG-wide special events.
Training - Advanced Marketing Techniques (09/23/2003) 24hrs, TADE, Schwetzingen; communication strategy, plans & measurements, continuous marketing and graphics improvement, and database marketing.
Training - Advanced Commercial Sponsorship (02/26/2003; 06/9-10/2005) 24hrs, TADE, Schwetzingen; corporate sponsorship analysis and techniques; ethics training.
Training - Strategic Planning (02/10/2003) 40hrs, TADE, Schwetzingen; focused on communication strategies and advanced planning techniques.
Award - Scroll of Appreciation (11/15/2001) Awarded for exceptional logistical operational support and event coordination going above and beyond normal expected duties for the Land Combat Expo, the MWR Expo, and
the Heidelberg Holiday Bazaar ASG-wide special events.
Training - Marketing Research Course (06/15/2001) 20hrs, Industry-contracted marketing research course held at the Training and Development Center, Europe. Focused on various research practices to include survey techniques, focus groups, feedback, and various data collection practices.
Award - Molly Pitcher Field Artillery Award (03/15/2000) Awarded to spouses of the Artillery Branch with exemplary service commitment to unit, Family Readiness Group, and Field Artillery Community.
Award - Student Life Award (05/15/1993) Prestigious award given to four graduating seniors annually for excellence in leadership on campus through mentoring of younger class-women, dedication to being an ambassador for the college and the community, being an exemplary role model, as well as an admirable
student and citizen.
Award - Who's Who Among College Students (05/15/1990) Awarded Who's Who Among College Students for 3 years: 1990-1993
Award - National Dean's List (05/15/1990) Awarded National Dean's List for 3 years: 1990-1993
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