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Kayden
Santjer
|
309
W. Lobelia St. Unit #1
Sioux
Falls, SD 57001
Cell:
(701) 306-9876
E-mail:
kayden@hotmail.com
|
Summary
Highly dedicated professional with ten years of marketing,
writing and project management experience with solid business judgment as well
as exceptional interpersonal, presentation and communication skills.
Currently recovering from knee surgery.
Experience Jan. 2011 – Nov. 2011 Sanford Health Sioux
Falls, SD
Marketing Brand
Manager – Heart, Health Plan & Surgery
§
Build and execute brand development plans to drive consumer
loyalty through significant brand experiences.
§
Create and implement multi-media marketing campaigns to
build Sanford Health brands and drive business development.
§
Engage, inspire and coach operational groups around brand
vision, position and strategies while inspiring teamwork across the entire
Sanford Health network.
§
Maintain brand integrity across product lines, media types
and communication pathways.
July
2007 – Oct. 2010 The Schwan Food
Company Marshall,
MN
Associate Category
Marketing Manager
§
From May 2009 to Aug. 2010, fulfill role of Category
Director during the hiring and search process.
§
Brand and product management for national dessert brands
including development and execution of multi-media campaigns, inventory
management and new product development.
§
Development and implementation of strategic business plans supporting
brand initiatives, new product launches and existing product portfolio.
§
Coordinate internal and external communications on brand
management and products through a variety of media.
Aug.
2006 – July 2007 Microsoft Corporation Fargo , ND
Web Marketing Manager
(contracted
through Volt)
§
Create, update and audit Web content by leveraging existing
communication plans and develop future strategy initiatives.
§
Strategic development of communication plans, messaging
frameworks and marketing initiatives for internal and external audiences to
support overall brand penetration and growth.
§
Reposition Web pages and content for logical navigation and
improved user experience.
Jan. – Aug. 2006 spent traveling
and performing independent marketing & strategic management consulting.
Nov.
2004 – Jan. 2006 North
Dakota State University Fargo , ND
Interim
Communications & Technology Transfer Manager for the Center for Nanoscale
Science & Engineering (CNSE) and the Center for Advanced Technology
Transfer & Traineeship (CATTT)
§ Direct
marketing initiatives and communication strategy by designing presentation
methods of research and services for media outlets, government representatives,
trade shows, conferences and workshops.
§ Event
planning of educational conference series and training seminars for business
leaders and entrepreneurs.
§ Oversee
the CATTT program (funded by Dept. of Education grant), including tracking student
involvement, activity development, and budget management to teach
entrepreneurial skills to graduate students.
§
Also lead public tours; develop Web
content, design, and function; write press releases, presentations and
publications; ensure compliance with University policy, government grant
guidelines and company agreements.
May
2003 – May 2005 North
Dakota State University Fargo , ND
Master’s of Business
Administration
§ Concentration
in Marketing with grades in the top 20% of the class.
§ Employment
during enrollment as a Communications and Event Specialist Graduate Apprentice
for North Dakota State University
May
2001 – May 2003 North Dakota State
University Memorial Union Fargo,
ND
Reservations and
Event Services Coordinator (promotion from Reservations & Event Services Assistant 2000 – 2001)
§ Manage
invoicing, account statements, budget concerns and profit projections.
§ Hire,
supervise and train employees in building and campus policy, customer service,
and Event Management System (EMS) software.
§ Coordinate
and distribute event information for a 20 room facility with building managers;
custodial, catering, event service, and administrative staff; and other campus
departments.
§ Assist with
campus, regional and national events and conferences.
Santjer Page 2
Masters of Business
Administration
§ Inducted
into the Outstanding Student Honor Society
University of Minnesota ,
Morris Morris , MN
English Major with Speech
Communication Minor
§ Graduated
with honors
*
Inducted into Phi Eta Sigma Honor Society,
Golden Key International Honour Society and Phi Kappa Phi
Skills
Computer Microsoft Office
§ Office XP
§ Word
§ Excel
§ PowerPoint
§ Access
§ Outlook
§ SharePoint
Scheduling
Software
§ Event
Management Software
§ Corporate
Time
§ Groupwise
Databases & Indexes
§ First
Search
§ JSTOR
§ ABI/Inform
Other
§ Salesforce.com
§ Accolade
§ StageGate
§ Adobe
Acrobat
§ Cognos
§ Content
Management Software
§ Arsenal
Publisher
§ Infoweb
§ Front Pa
Web Experience
Web
experience at Microsoft includes creating, updating and auditing Web content;
posting pages for online training; repositioning Web pages and content for
logical navigation and improved user experience as well as repairing broken
links. Web experience at CNSE involved
managing internal and external Web site content including writing, editing,
fact-checking and collaborating with researchers; and supervising layout,
design and navigation.
Personal
§ Creative
Thinker
§ Problem
Solver
§ Organized
§ Reliable
§ Productive
§ Self-motivated
§ Attentive
to detail
§ Team player
§ Professional
§ Fast
Learner
§ Honest
§ Loyal
Volunteer
§ Heart Walk,
Marketing & Logistics
§ Relay for
Life Event Coordinator, Team Member
§ Young
Professionals Network, Member& Executive Board Secretary
§ YWCA
Volunteer
§ Sociology
Teaching Assistant, North Dakota
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