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Marketing and Communications Consultant Sample Resume Format in Word Free Download

Sample Template Example of Beautiful Excellent Professional Curriculum Vitae / Resume / CV Format with Career Objective, Job Description, Skills & Work Experience for Freshers & Experienced in Word / Doc / Pdf Free Download


 Logan Young
Post Office Box 3755, Brentwood, Tennessee 37001  w logan.young@gmail.com w (270) 839-9876

Strategy-Focused Marketing Communications Professional with MBA and 15+ years of leadership experience in marketing, communications, and business relations.

Summary of Qualifications
¨       Expert in marketing analysis and execution: 15+ years of successful experience researching and executing marketing, advertising, communications, branding, and public relations plans to target, capture, and foster market growth and positioning.
¨       Exceptional creative communication abilities: award-winning script and advertising writer, experienced media and crisis communicator, and trained public information officer; expert creative and persuasive writer for internal or external audiences.
¨       Expert in business development and business strategy: 15+ years of successful experience executing measurable strategic marketing initiatives, business development, sales, and communication plans that work.
¨       Experience developing and maintaining excellent business and professional relationships with top-level decision makers.

Relevant Professional Experiences
President/Marketing and Communications Consultant
Calhoun Marketing and Media, Nashville, TN, December 2009 – present
Self-employed as a consultant to organizations seeking marketing, business development, and/or communications expertise. Use extensive experience to increase clients' profitability and business development.  Assist clients with strategic business development, market research, forecasting, and marketing analysis.  Assist in developing budgets and creating business plans.  Write persuasive promotional literature, speeches, advertising copy, media releases, and web-related content.  Develop marketing plans, advertising campaigns, public relations efforts, and non-earned media plans.  Assist with media buying and handle third party agencies and vendors.  Negotiate agreements of behalf of clients.  Develop internal communications and customer service programs, as well as conduct training.
Key Accomplishments:
w In 2011, directed major project for client organization to identify new sources of revenue and to develop new strategies to recapture former customers.
w In 2010, directed and communicated a start-up training program for health and safety for 2,800 civilian employees at Camp Arifjan, Kuwait, for the US Department of Defense.
w Presented new marketing plan for Murray State University’s Executive MBA program, which was adopted in 2010.

Director of Marketing/Administrator-on-Call
Jennie Stuart Medical Center, Hopkinsville, KY, August 2006 – November 2009
Serve as the Director of Marketing and Community Relations. Serve on the Executive Administrative Team as Administrator-on-Call and for organizational decision making.  Create and direct the marketing, advertising, and public relations efforts for the organization and its affiliated entities.  Develop and manage cohesive communications strategies.  Develop and execute annual and long-range strategic marketing and business plans.  Make projections and recommendations based on analysis of market share and demographic data, external trends, economic factors, and competitor activities.  Provide ongoing tracking and reporting on market trends and developments, business opportunities, and competitive threats.  Develop internal communications and customer service programs, as well as conduct training.  Act as Public Information Officer, media relations and crisis management expert.
Key Accomplishments:
w Thoroughbred Award Winner for advertising campaign, 2009; given by the Kentucky Society for Healthcare Public Relations and Marketing.
w Identified and executed new strategic communications and positioning plan for the organization, resulting in an 80% increase in direct referrals in 2008.
w Launched organization’s first web-based intranet for employees and partners for information sharing,
continuing education, and forum discussions.
w In 2008, launched a marketing program that increased the number of procedures by 19%, as well as increased the geographical area from which the organization attracted customers.
w Employed unique utilization practices to experience a 24% increase in revenues in 2008, even as competitors experienced a 23% decline.

Director of Marketing and Community Development
NorthCrest Medical Center, Springfield, TN, August 1998 – August 2006
Serve as the Director of Marketing and Community Development.  Serve on the Executive Administrative Council for organizational decision making.  Responsible for all marketing, business development, and communications.  Coordinate and implement the development of new service lines and new business opportunities.  Develop, implement, manage, and analyze the organization’s marketing plans and strategic objectives.  Interpret quantitative and qualitative analyses on tactical and strategic business issues.  Provide analytical support to senior team members.  Public information officer and liaison to media.  Responsible for all public relations, advertising, community events, communications, crisis management, and fundraising.  Create and design all communication messages and ads.
Key Accomplishments:
w Planned, executed, and created new product and increased revenues by 69% in the first year.
w Successfully expanded services into new geographical markets, resulting in significant increases in the primary and secondary market share.
w Exceeded corporate objectives of increasing procedures by 260% and volumes by 160% by employing innovative marketing and management initiatives.
w Fostered consensus and employee ownership across functional disciplines for customer perception evaluation process; increased customer satisfaction from the 65th percentile to the 90th percentile.

Vice President, Marketing
International Environmental Group, Brentwood, TN, April 1996 – April 1998
Develop working relationships with international clients.  Build strategic alliances with local, regional, and national businessmen and governmental authorities in Europe and in South America.  Develop bond issues for European markets for medical projects. Collaborate with European authorities and attorneys on obtaining overseas patents for medical equipment. Cultivate franchise opportunities in Europe and South America.  Design marketing analysis programs.  Develop and execute forecasts and budgets.
Key Accomplishments:
w Created strategic alliances with business representatives and governmental authorities in Europe and South America; launched assisted living construction project and bond issue in 1998.
w Obtained investors to develop biohazardous waste management system for distribution in Europe and South America.

Previous Work History Available Upon Request

Education
Master of Business Administration (GPA: perfect 4.0 out of 4.0)                             Murray State University
May 2010                                                                                                                     Murray, Kentucky

Bachelor of Science, Communications, With Honors                                                 University of Tennessee
June 1988                                                                                                                     Knoxville, Tennessee

Other Achievements
w Inducted into the international honor society, Beta Gamma Sigma, in 2010, for outstanding scholastic achievement as a business student in a master’s program.
w Thoroughbred Award Winner for Cancer Center Advertising Campaign, 2009; given by the Kentucky Society for Healthcare Public Relations and Marketing.
w Received the “Make Your Mark” Award in 2008 by the Honorable J. Daniel Kemp, Mayor of Hopkinsville, Kentucky; recognized for outstanding achievement and personal investment in the community.
w Citation for Outstanding Leadership in Hopkinsville-Christian County, Kentucky, 2008; given by the House of Representatives of the Commonwealth of Kentucky.
N. Louanne Young, MBA  w  270-839-6066  w   louanneyoung@gmail.com  w  Page 2


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