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Jennie Stuart Medical
Center , Hopkinsville , KY
NorthCrest Medical Center ,
Springfield , TN
Download Resume Format
Logan Young
Post
Office Box 3755, Brentwood, Tennessee
Strategy-Focused Marketing
Communications Professional with MBA and 15+ years of leadership experience in marketing,
communications, and business relations.
Summary
of Qualifications
¨
Expert
in marketing analysis and execution: 15+ years of successful experience researching
and executing marketing, advertising, communications, branding, and public
relations plans to target, capture, and foster market growth and positioning.
¨
Exceptional
creative communication abilities: award-winning script and advertising writer,
experienced media and crisis communicator, and trained public information
officer; expert creative and persuasive writer for internal or external
audiences.
¨
Expert
in business development and business strategy: 15+ years of successful
experience executing measurable strategic marketing initiatives, business
development, sales, and communication plans that work.
¨
Experience
developing and maintaining excellent business and professional relationships
with top-level decision makers.
Relevant Professional
Experiences
President/Marketing and Communications Consultant
Calhoun Marketing and Media, Nashville, TN, December 2009
– present
Self-employed as a consultant to organizations
seeking marketing, business development, and/or communications expertise. Use
extensive experience to increase clients' profitability and business
development. Assist clients with strategic
business development, market research, forecasting, and marketing analysis. Assist in developing budgets and creating
business plans. Write persuasive
promotional literature, speeches, advertising copy, media releases, and
web-related content. Develop marketing
plans, advertising campaigns, public relations efforts, and non-earned media
plans. Assist with media buying and
handle third party agencies and vendors.
Negotiate agreements of behalf of clients. Develop internal communications and customer
service programs, as well as conduct training.
Key
Accomplishments:
w In 2011, directed major project for client
organization to identify new sources of revenue and to develop new strategies
to recapture former customers.
w In 2010, directed and communicated a start-up
training program for health and safety for 2,800 civilian employees at Camp Arifjan , Kuwait
w Presented new marketing plan for Murray State
University
Director of Marketing/Administrator-on-Call
Serve as the Director of Marketing and Community
Relations. Serve on the Executive Administrative Team as Administrator-on-Call
and for organizational decision making. Create
and direct the marketing, advertising, and public relations efforts for the
organization and its affiliated entities.
Develop and manage cohesive communications strategies. Develop and execute annual and long-range
strategic marketing and business plans. Make
projections and recommendations based on analysis of market share and
demographic data, external trends, economic factors, and competitor activities.
Provide ongoing tracking and reporting
on market trends and developments, business opportunities, and competitive
threats. Develop internal communications
and customer service programs, as well as conduct training. Act as Public Information Officer, media
relations and crisis management expert.
Key
Accomplishments:
w
Thoroughbred Award Winner for advertising campaign, 2009; given by the Kentucky
Society for Healthcare Public Relations and Marketing.
w Identified
and executed new strategic communications and positioning plan for the
organization, resulting in an 80% increase in direct referrals in 2008.
w Launched
organization’s first web-based intranet for employees and partners for
information sharing,
continuing education, and forum
discussions.
w In 2008,
launched a marketing program that increased the number of procedures by 19%, as
well as increased the geographical area from which the organization attracted customers.
w Employed
unique utilization practices to experience a 24% increase in revenues in 2008,
even as competitors experienced a 23% decline.
Director of Marketing and Community Development
Serve as the Director of Marketing and Community
Development. Serve on the Executive
Administrative Council for organizational decision making. Responsible for all marketing, business
development, and communications. Coordinate
and implement the development of new service lines and new business
opportunities. Develop, implement,
manage, and analyze the organization’s marketing plans and strategic
objectives. Interpret quantitative and
qualitative analyses on tactical and strategic business issues. Provide analytical support to senior team
members. Public information officer and
liaison to media. Responsible for all
public relations, advertising, community events, communications, crisis
management, and fundraising. Create and
design all communication messages and ads.
Key
Accomplishments:
w Planned,
executed, and created new product and increased revenues by 69% in the first
year.
w
Successfully expanded services into new geographical markets, resulting in
significant increases in the primary and secondary market share.
w Exceeded
corporate objectives of increasing procedures by 260% and volumes by 160% by
employing innovative marketing and management initiatives.
w Fostered consensus and employee ownership
across functional disciplines for customer perception evaluation process;
increased customer satisfaction from the 65th percentile to the 90th
percentile.
Vice President, Marketing
International Environmental Group, Brentwood , TN
Develop working relationships
with international clients. Build
strategic alliances with local, regional, and national businessmen and
governmental authorities in Europe and in South America .
Develop bond issues for European markets
for medical projects. Collaborate with European authorities and attorneys on
obtaining overseas patents for medical equipment. Cultivate franchise
opportunities in Europe and South America . Design marketing analysis programs. Develop and execute forecasts and budgets.
Key
Accomplishments:
w Created
strategic alliances with business representatives and governmental authorities
in Europe and South America ; launched assisted
living construction project and bond issue in 1998.
w Obtained
investors to develop biohazardous waste management system for distribution in
Europe and South America .
Previous Work History
Available Upon Request
Education
Master of Business
Administration (GPA: perfect 4.0 out of 4.0) Murray State
University
May 2010 Murray , Kentucky
Bachelor of Science, Communications, With Honors University of Tennessee
June 1988 Knoxville , Tennessee
Other Achievements
w Inducted into the international honor society, Beta
Gamma Sigma, in 2010, for outstanding scholastic achievement as a business
student in a master’s program.
w Thoroughbred Award Winner for Cancer Center
Advertising Campaign, 2009; given by the Kentucky Society for Healthcare Public
Relations and Marketing.
w Received the “Make Your Mark” Award in 2008 by the
Honorable J. Daniel Kemp, Mayor of Hopkinsville, Kentucky; recognized for
outstanding achievement and personal investment in the community.
w Citation for Outstanding Leadership in Hopkinsville-Christian County , Kentucky ,
2008; given by the House of Representatives of the Commonwealth of Kentucky
N. Louanne Young, MBA
w
270-839-6066 w louanneyoung@gmail.com w
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