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Joy Null
309 West Seventh Avenue Residence: 304-908-9876
Huntington, WV 25001 Wireless: 304-633-1230
E-Mail:
joy@JohnNull.com
Sales
& Marketing Professional
Successful At Securing New Business, Marketing Organizations
& Generating Revenues
Qualifications &
Profile
• Key Account Management
• New Business Development
• Market Analysis
• Broad Media
Experience • Competitive Intelligence • Sales Forecasting
• Solutions Selling •
Customer Relationship Management •
Sales Coaching & Management
Results-driven, achievement-oriented Sales & Marketing Professional
with 20+ years of progressive responsible experience. Excellent time management and organizational
capabilities with outstanding interpersonal, negotiating and sales-closing skills. Committed team player and strong proponent of
an optimistic mental outlook, energy and attitude, and dedicated to a positive
reinforcement interpersonal style – consistently successful in motivating,
mentoring and inspiring others to higher levels of performance.
Top-ranking and outstanding personal sales record, including several awards
and distinctions
Professional Experience
Director, Marketing & Business development
VDM Management Co.,
Inc; Huntington,
WV October 2009 to October 2011
To fulfill a vision of a senior level core team, I joined this Little
Caesars franchise to lead the Marketing Activities of this 23-store restaurant
chain. In addition to preparing an
executing annual marketing plans, managing an impressive advertising budget,
negotiating with dozens of vendors and participating in local events in over
20-markets; I was charged with increasing revenue by training store cashiers in
sales techniques, partnering with local communities and direct selling to large
groups and organizations. I also,
generated all press releases, managed the media and publicity of this
group. I served as the marketing agent
for an advertising Co-Op committee that included six additional franchisees.
• Coordinated efforts with
Operations to see double digit percentage
increases in ticket average.
• Successfully managed
advertising & promotional campaigns that increased customer count.
• Streamlined the systems that improved efficiency of the sales and
market tracking.
General manager, Telco sales & Marketing
Citynet, LLC; Bridgeport, WV April 2008 to October 2009
I was brought in to create a sales program for this small Competitive
Local Exchange Carrier (CLEC). During
my first 90-days, I added four new account executives, created and trained a
program based on the Action Selling Principals.
After that, I and designed a documented system for sales accountability
that included pre-call planning and sales call assessments, weekly account
reviews with on-going funnel management and monthly key performance indicators
that correlated to the company’s revenue plan.
I also created a “Company Story” campaign that was taught across several
departments allowing for Citynet to have a unified message in the marketplace. In addition to managing the internal sales
staff, I also attracted other firms to act as sales agents in our fringe
markets. Marketing accomplishments
included collaborating on the creation of new product literature and our media
advertising. This is a senior
leadership-team position and therefore I was involved in the key areas of the entire
business.
• Managed a sales team of seven Account Executives and the Director
of Marketing.
• Created an Enrichment and
Rewards Program to drive desired behaviors.
• Created successful new Agent Program that generated thousands in
monthly recurring revenue.
JOY NULL Page
Two
I Sell!
Diamond J.
Enterprises; Huntington,
WV August 2004 to April 2008
Within my own company, I conducted professional sales as well as created
marketing campaigns for customers that I acquire through my extensive business
network. As an example of this: I
represented two franchises owners of ActionCOACH Business Coaching selling and marketing
a referral/partnership concept that builds business for the partner while
providing needed help to their customers and teams. This opportunity has allowed me to be
educated in some simple and practical business practices that will not only
continue to enhance my accomplishments, but also improve the success of my
future clients and/or employers. Some
of my other clients have included: a mortgage company, where I created and
maintained relationships through a managed online service; a medical sales company
were I created a territory in Northern WV selling a medical device that
reverses the chronic symptoms of a debilitating disease; a 28-year old retail
firm that I held complete responsibility for training and managing multiple
locations for a specialty retail business. For all the customers, I was charged with
creating profitability in a new, highly competitive territory that was under
served by each industry respectively.
• Created successful selling systems based on proven consultative
sales techniques that could be duplicated for all my clients after my project
completed.
• Managed and trained sales staffs for my customers as well as their
team members.
• Consistently increased sales over
prior periods for all customers - above their
expectations!
Previous
Sales Experience
Sales executive
Technology &
Telecommunications Industry March
1996 to July 2004
Working for the nation’s top telecommunications companies and local
Value Added Partners, I held responsibility for driving business and
relationships focusing on small to medium sized accounts in and around the WV,
KY, & OH areas. Held senior sales
positions selling high-tech telecommunications, hardware-based networking
solutions and IP Telephony products from multiple vendors such as Cisco
Systems, Microsoft, HP, and Dell to name a few.
Lead executive-level presentations and negotiations, and provided unmatched
support to my customers that continued with me as I changed companies. I facilitated a team of support personnel and
subject matter experts to help me achieve sales objectives for this
territory.
·
Spearheaded sales and marketing campaigns to attract business within several business organizations in the, WV,
KY & OH areas.
• Brought in new business to a Value Added Reseller that introduced
over 200 new prospects that resulted in several new customers that spent well
over $100,000 each with that company.
• Consulted on local and long
distance, telephone systems and data services; credited with saving clients thousands of dollars annually. Consistently demonstrated outstanding
presentation, negotiation and closing skills.
• Received “Outstanding Sales Contribution Award” for 2001 for a data
networking contact that generated over $6,000,000 in revenue for the
branch.
• Cultivated relationships with
the local communications provider, which led
to securing a high-dollar contract between the companies.
• Consistently exceeded
acquisition quota two out of three years while remaining within territory
budgeted account retention guidelines.
Advanced Technical Solutions, LLC; Scott Depot, WV April 2003 to July 2004
Sprint Corporation; Louisville, KY February
2002 to April 2003
AT&T Business Markets Division; Pittsburgh, PA September
1998 to January 2002
KRO Productions; South Charleston, WV February
1998 to July 1998
MCI Communications Corp.; Business Markets, Pittsburgh, PA
March
1996 to February 1998
JOY NULL Page
Three
Previous Advertising
Experience
1990 to 1996
Director of Sales – WTCR Radio. I assumed a
frontline role in driving the sales initiatives in the WV, OH and KY markets.
Held responsibility for the stations sales quotas and managed 6 direct
reports. Prior to this, I held Account and
Sales Management positions for Huntington, WV’s newspaper, The Herald-Dispatch. I worked the major advertising accounts with
responsibilities that included the ROP and Pre-printed advertisements for the
newspaper’s largest accounts billing eight million annually. Held the position of Classified Advertising Manager where I managed a staff of eight
telemarketers and two outside sales executives.
While in this position I never
missed a sales quota on a 3.5 million dollar goal.
Education / Training
Studied Business Administration & Marketing – Marshall University, Huntington,
West Virginia
Cisco Systems Product Sales Curriculum – Microsoft Certified Partner
Sales Curriculum – AT&T World Class Sales Leadership Training – Sprint
Management Curriculum
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