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Joy Null

309 West Seventh Avenue                                                                                           Residence:  304-908-9876

Huntington, WV 25001                                                                                                 Wireless:  304-633-1230

                                                                                                                             E-Mail: joy@JohnNull.com

Sales & Marketing Professional

Successful At Securing New Business, Marketing Organizations & Generating Revenues

Qualifications & Profile

  • Key Account Management • New Business Development • Market Analysis

• Broad Media Experience • Competitive Intelligence • Sales Forecasting 

• Solutions Selling • Customer Relationship Management • Sales Coaching & Management

Results-driven, achievement-oriented Sales & Marketing Professional with 20+ years of progressive responsible experience.  Excellent time management and organizational capabilities with outstanding interpersonal, negotiating and sales-closing skills.  Committed team player and strong proponent of an optimistic mental outlook, energy and attitude, and dedicated to a positive reinforcement interpersonal style – consistently successful in motivating, mentoring and inspiring others to higher levels of performance. 

Top-ranking and outstanding personal sales record, including several awards and distinctions

Professional Experience

Director, Marketing & Business development

VDM Management Co., Inc; Huntington, WV                                                  October 2009 to October 2011

To fulfill a vision of a senior level core team, I joined this Little Caesars franchise to lead the Marketing Activities of this 23-store restaurant chain.  In addition to preparing an executing annual marketing plans, managing an impressive advertising budget, negotiating with dozens of vendors and participating in local events in over 20-markets; I was charged with increasing revenue by training store cashiers in sales techniques, partnering with local communities and direct selling to large groups and organizations.  I also, generated all press releases, managed the media and publicity of this group.  I served as the marketing agent for an advertising Co-Op committee that included six additional franchisees.

•     Coordinated efforts with Operations to see double digit percentage increases in ticket average.

•     Successfully managed advertising & promotional campaigns that increased customer count. 

•     Streamlined the systems that improved efficiency of the sales and market tracking.

General manager, Telco sales & Marketing

Citynet, LLC; Bridgeport, WV                                                                               April 2008 to October 2009

I was brought in to create a sales program for this small Competitive Local Exchange Carrier (CLEC).   During my first 90-days, I added four new account executives, created and trained a program based on the Action Selling Principals.  After that, I and designed a documented system for sales accountability that included pre-call planning and sales call assessments, weekly account reviews with on-going funnel management and monthly key performance indicators that correlated to the company’s revenue plan.  I also created a “Company Story” campaign that was taught across several departments allowing for Citynet to have a unified message in the marketplace.  In addition to managing the internal sales staff, I also attracted other firms to act as sales agents in our fringe markets.  Marketing accomplishments included collaborating on the creation of new product literature and our media advertising.  This is a senior leadership-team position and therefore I was involved in the key areas of the entire business.    

•     Managed a sales team of seven Account Executives and the Director of Marketing.

•     Created an Enrichment and Rewards Program to drive desired behaviors. 

•     Created successful new Agent Program that generated thousands in monthly recurring revenue.

JOY NULL                                                                                                                                Page Two

I Sell!

Diamond J. Enterprises; Huntington, WV                                                                August 2004 to April 2008

Within my own company, I conducted professional sales as well as created marketing campaigns for customers that I acquire through my extensive business network.  As an example of this: I represented two franchises owners of ActionCOACH Business Coaching selling and marketing a referral/partnership concept that builds business for the partner while providing needed help to their customers and teams.  This opportunity has allowed me to be educated in some simple and practical business practices that will not only continue to enhance my accomplishments, but also improve the success of my future clients and/or employers.   Some of my other clients have included: a mortgage company, where I created and maintained relationships through a managed online service; a medical sales company were I created a territory in Northern WV selling a medical device that reverses the chronic symptoms of a debilitating disease; a 28-year old retail firm that I held complete responsibility for training and managing multiple

locations for a specialty retail business.  For all the customers, I was charged with creating profitability in a new, highly competitive territory that was under served by each industry respectively. 

•     Created successful selling systems based on proven consultative sales techniques that could be duplicated for all my clients after my project completed.

•     Managed and trained sales staffs for my customers as well as their team members. 

•     Consistently increased sales over prior periods for all customers - above their expectations! 

Previous Sales Experience

Sales executive

Technology & Telecommunications Industry                                                           March 1996 to July 2004

Working for the nation’s top telecommunications companies and local Value Added Partners, I held responsibility for driving business and relationships focusing on small to medium sized accounts in and around the WV, KY, & OH areas.  Held senior sales positions selling high-tech telecommunications, hardware-based networking solutions and IP Telephony products from multiple vendors such as Cisco Systems, Microsoft, HP, and Dell to name a few.  Lead executive-level presentations and negotiations, and provided unmatched support to my customers that continued with me as I changed companies.  I facilitated a team of support personnel and subject matter experts to help me achieve sales objectives for this territory. 

·           Spearheaded sales and marketing campaigns to attract business within several business organizations in the, WV, KY & OH areas.   

•     Brought in new business to a Value Added Reseller that introduced over 200 new prospects that resulted in several new customers that spent well over $100,000 each with that company.

•     Consulted on local and long distance, telephone systems and data services; credited with saving clients thousands of dollars annually.  Consistently demonstrated outstanding presentation, negotiation and closing skills. 

•     Received “Outstanding Sales Contribution Award” for 2001 for a data networking contact that generated over $6,000,000 in revenue for the branch.   

•     Cultivated relationships with the local communications provider, which led to securing a high-dollar contract between the companies.

•     Consistently exceeded acquisition quota two out of three years while remaining within territory budgeted account retention guidelines.

Advanced Technical Solutions, LLC; Scott Depot, WV                                                                                       April 2003 to July 2004

Sprint Corporation; Louisville, KY                                                                                                                     February 2002 to April 2003

AT&T Business Markets Division; Pittsburgh, PA                                                                                   September 1998 to January 2002

KRO Productions; South Charleston, WV                                                                                                           February 1998 to July 1998

MCI Communications Corp.; Business Markets, Pittsburgh, PA                                                                   March 1996 to February 1998

JOY NULL                                                                                                                              Page Three

Previous Advertising Experience

1990 to 1996

Director of Sales – WTCR Radio.  I assumed a frontline role in driving the sales initiatives in the WV, OH and KY markets. Held responsibility for the stations sales quotas and managed 6 direct reports.  Prior to this, I held Account and Sales Management positions for Huntington, WV’s newspaper, The Herald-Dispatch.  I worked the major advertising accounts with responsibilities that included the ROP and Pre-printed advertisements for the newspaper’s largest accounts billing eight million annually.  Held the position of Classified Advertising Manager where I managed a staff of eight telemarketers and two outside sales executives.  While in this position I never missed a sales quota on a 3.5 million dollar goal. 

Education / Training

Studied Business Administration & Marketing – Marshall University, Huntington, West Virginia

Cisco Systems Product Sales Curriculum – Microsoft Certified Partner Sales Curriculum – AT&T World Class Sales Leadership Training – Sprint Management Curriculum

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