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309
Rich Springs Circle Laguna
Hills , CA 92001
(949)
831-9876 (949) 922-1230 cell
Email
address: bella@cox.net
OBJECTIVE:
A
position in Senior Management which will utilize my proven sales, organization,
management, leadership, and consultative approach to team building, achieving
goals, focusing on operational and sales growth.
·
12 years of Senior Healthcare Management
Experience
·
13 years of Combined Sales/Operations
Healthcare Management Experience
·
23 years of Healthcare Sales and
Managed Care Experience
·
Home Infusion Therapy, Specialty
Pharmacy, Hospice, Oxygen, Respiratory, Home Medical Equipment and Payer
Experience
Crescent
Healthcare Inc. Anaheim, CA
Home
Infusion Therapy Sales and Planning Director
2008-
present
·
Positioning Crescent Healthcare as a infusion
therapy partner within the continuum of care to Southern California
hospital systems, medical groups and health plan networks. Demonstrating cost savings, improved patient
satisfaction and better utilization of
patients needing home infusion therapy.
·
Developing Accountable Care
Organization alignment of incentives to form Medical Management Solutions Programs
and Value Based Compensation agreements between Crescent Healthcare and healthcare
networks.
·
Partnerships are developed with the
CEO, COO, CFO and CMO’s including director level of the various healthcare and
managed care networks.
·
Completed first hospital company partnership
in 2009 and has annual revenue of $2.6 million.
·
Completed first medical group company partnership
in 2010 and it has annual revenue of $1.4 million.
·
Partnerships include Joint Oversight
Committee meetings to give guidance and management on the direction of the
business partnership.
·
Focus on reimbursement, lower cost
model, patient centered healthcare, clinical intervention functions, outcomes,
reporting and trending to show cost savings and benefits of partnering with
Crescent Healthcare.
ITS
Specialty Pharmacy, Glendale, CA
Director
Business Development & Contracting 2006-2008
·
Responsible for National and Regional
managed care accounts. Contracting with
health plans, medical groups, IPA’s and PBM’s with annual revenue of $100
million.
·
Created a managed care department to
focus growth on contracting, pull through business and managed care awareness
of the company both internal and external.
·
Developed and executed strategic sales
plans for existing and new customer development. Focus on multiple channels to reach goals and
objectives. Company started with 5
managed care contracts and expanded that number to over 90 contracts
positioning ITS pharmacy into a major player in the managed care arena.
·
Implemented a new contract
organizational flow for new contracts so all departments both internal and
external could build relationships in making customer service a major focus of
retaining and closing new business.
·
Developed and implemented a Medication
Therapy Management Program for the managed care market place to give the company
the company an advantage in reporting on compliance, patient satisfaction, cost
savings, and physician/member trending reports.
·
Created press releases for newly
signed contracts to brand name with investors, physicians, and managed care
healthcare systems.
Prospect
Medical Group, Santa Ana, CA
·
Responsible for the overall management
of Provider Relations, Customer Service and Marketing Departments for Southern California .
Prospect Medical manages 11 IPA’s and is responsible for over 180,000
member lives in Southern California with annual revenue of $65 million.
·
The Provider Relations Department is
responsible for provider operations, provider satisfaction, provider
recruitment and provider communication.
Introduced and promoted the new company image “Quality Service, Quality
Care” into the market place.
·
The Customer Service Department is
responsible for handling member and provider phone calls to answer questions
and assist them in their satisfaction with Prospect Medical. Developed welcome program and member
retention programs to increase our senior membership. Created internal tracking systems to monitor
the quality, productivity and results of the department.
·
The Marketing Department is responsible
for new membership growth in working with provider offices and the health
plans. New brochures, advertisements and
special events were developed along side partnering with health plans to focus
on the Medicare population.
·
Developed sales and operational
structure in all three departments to including best practice models, sales
training and sales/marketing plans to retain current business and focus on
growth of new business.
Care Alternatives Hospice, Ontario, CA
State Administrator California 2003- 2004
·
Oversaw the programs through
delegation of assigned responsibilities to administrative and supervisory
personnel according to their education, training, competencies, and job
descriptions.
·
Provide planning for and administering
the managerial, operational, fiscal and reporting components of the hospice,
including ensuring compliance with regulatory and reimbursement requirements as
defined by various government agencies.
·
Oversaw the development and
implementation of administrative, clinical, marketing, and personnel policies
and procedures, including patient rights and the quality assurance program for
patients care.
·
Oversaw compliance with contracts for
services and prepare proposals for new providers, renewal or termination.
·
Established start up and maintained
community relationships through networking.
Workforce
Solutions Group, Mission Viejo, CA
·
Managed the healthcare division to
ensure placement of nurses, sales and management positions into the healthcare
field.
·
Responsible for sales growth of new
healthcare clients and maintaining excellent account management to drive growth
through customer service.
·
Sold the companies first national
healthcare client which was worth $250,000 dollars in sales annually. Also brought on board our second national
healthcare client which will be worth $500,000 dollars annually.
·
Trained, monitored and developed staff
to understand the healthcare field.
Provided leadership, background and complete understanding of the
healthcare industry.
Vitas
Healthcare, Orange, CA
·
Managed a sales force, admission nurses
and account coordinators at multi site locations.
·
Developed departmental goals,
construct strategies and plans, direct implementation, monitor and assess
results.
·
Responsible for growth of the Orange County
& Los Angeles County
hospice programs.
·
Managed National/Regional MCO’s and
corporate nursing home contracts.
·
Have taken a region and doubled its
size. Now exceeding more than 25 million
dollars annually in revenue.
·
Focused programs on traditional
marketing of Medicare patients.
·
Analysis on Length of Stay of hospice
patients to increase Days on Service.
·
Received Sales Management Excellence
Awards for census growth.
Apria
Healthcare, San Diego, CA
·
Responsible for total profit and loss
for the branch exceeding $7M annual revenue. Ensured effective operation and
management of all functional areas of the branch such as; customer service,
distribution, accounts receivable, and clinical.
·
Responsible for hiring, training,
performance appraisals and disciplining subordinate staff.
·
Directed local sales team and sales
development.
·
MCO responsibility for customer
service to solidify partnership to
increase market share
Senior Account
Executive
·
Top sales performer. Responsible for
developing and increasing revenues by selling company products and services.
·
Solicit and maintain favorable
contacts with current and potential accounts.
·
Managed all aspects of HME/Respiratory
and Infusion Therapy Managed Care contracts. Conducted MCO contract
negotiations at all levels.
.
·
Top sales performer. Exceed company
and territory plan every year.
·
Managed sales to Los
Angeles and Orange
County hospitals, home
health agencies, insurance companies and physician groups.
·
Analyzing business, setting priorities
and goals. Exceeded goals, and d them through contracting, networking and
prospecting.
·
Presidents Club National Award for
growth over prior year
Junior
Achievement of Southern California, Anaheim, CA
·
Implemented a marketing, telemarketing
and public relations plan. Managed 200 accounts and coordinated fund-raisers.
·
Worked directly with educators,
business managers, and professionals to introduce young people to the world of
business and economics.
University of Washington , Seattle , WA
Bachelor
of Arts, Speech Communications
Minor,
Business Administration
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