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Creativity and diligence characterize 13 years of experience driving web-based projects and interactive marketing strategy. A resourceful, passionate and versatile marketing professional with a proven track record of building consensus and translating the big picture into actionable, measurable results aligned with business goals. Lead of cross-functional teams to deliver key messages and bolster brand strength through customer focused internal and B2B web channels.
EXPERIENCE
HealthPartners Bloomington, Minnesota	Interactive Marketing Consultant, 2011 – present Manager and business owner for the Employer, Broker and Provider facing portals on healthpartners.com, our primary interactive marketing and self-service vehicle. Lead cross-functional steering and operations committees to distill the needs of multiple stakeholders and drive web applications emphasizing optimal user experience. ·         Partner with business owners to establish defined and measurable business goals for new and existing web applications. Create and evaluate multiple project approaches to meet stated goals with optimal implementation. ·         Use Google Analytics and Omniture SiteCatalyst to uncover opportunities to improve user experience and increase key performance indicators. ·         Created and implemented robust project intake and prioritization process to ensure accurate and efficient estimates and resource plans.
	Web Business Analyst, 2009 – 2011 Worked collaboratively with business leaders to elicit and document requirements and acceptance criteria for applications and content. Project manager for all non-IT contributors to interactive projects — organizing research, communications, training and analytics for tightly knit deployments and continuous improvement. ·         Relaunched Employer and Broker portals on healthpartners.com in 2010. o    Key enhancements: New security model to enable employers and brokers to control their organization’s access to applications and data within their authenticated experience; new look and feel for public and authenticated sites to match current brand; upgraded platform for five applications from Oracle WebLogic 9.2 to 10.3. o    Coordinated resources and communication between 72 stakeholders, including business owners, developers, designers, quality assurance and marketing communications for a successful relaunch to 800+ broker users and 6,000+ employer users. o    91% of surveyed employers rated the employer portal as a lot easier or somewhat easier to use. o    86% of surveyed brokers rated the broker portal as a lot easier or somewhat easier to use. 69% of brokers ranked HealthPartners broker portal as excellent or very good compared to main competitors’ broker sites. ·         Participated in documenting and rolling out best practices for Business Analysis, User Experience, Software Development Lifecycle and Portfolio Management. Piloted and evaluated BenchmarkQA process for project definition, gathering high-level and detailed business requirements, and structuring the requirements to facilitate thorough test scripts. ·         Assessed communications structure to prepare a full communications plan to standardize how the Web team engages with internal and external customers.
	Senior Marketing Communications Consultant, 2005 – 2009 Strategic and tactical support for account management activities, including sales presentations, the request-for-proposal (RFP) process and sales training. Created and managed online sales enablement system hosting all sales, marketing communications and RFP content. ·         Spearheaded vendor selection and implementation of Web 2.0 platform intranet for 300+ users in all teams connected to the sales process. Developed and executed site launch, including rolling all existing content onto the new platform, communicating the advantages of the new platform to users, and training each team using the site. Dedicated RFP library allowed RFP team and subject matter experts to update information on the fly, reducing rework and the risk of presenting outdated information. Continued governance and development of site until 2009. ·         Revamped tools and processes used by sales to prepare for annual partnership meetings with more than 50 major national and government clients. o    Selected and showcased information from three sets of 50 – 100 page utilization and health outcomes reports and various ad-hoc reports, incorporating guidance from Medical Directors to both tailor the presentation and guide sales to appropriate recommendations. o    Engineered an Excel spreadsheet linked to PowerPoint with direct feed from reporting SQL database to automatically chart three years of key client data. Created “slide guide” for presentation, explaining purpose and key messages for each slide. Reduced typical number of slides by 75%. ·         Lead all marketing activities for 2008 – 2009 Open Enrollment. Pre- and post-season surveys of salespeople showed satisfaction with processes and materials increased from fair to very high. o    Introduced new print-on-demand system for collateral for sales to create custom brochures for each client. Eliminated obsolete warehoused printed collateral. Established business rules, vetted system and trained users. o    Coordinated rewrite and redesign 52 pieces to demonstrate HealthPartners value and differentiation to members and potential members. o    Designed and helped lead efforts in training, communication, web, client events and fall advertising campaign. ·         Coordinated silent auction to support HealthPartners’ charitable Community Giving Campaign for 2006 - 2009. Auction was the highest-grossing event in the organization each year. ·         Hired and supervised department interns, each now full-time employees.
Carlson Marketing Plymouth, Minnesota	Marketing Communications Specialist – Technology, 2001 – 2005     Created and managed intranet knowledge-management website to support sales force and brand position. Site reduced RFP cycle time by 30% and served as single access point for all company content and materials. Managed communications stakeholder relationships with key executives in sales, technology and quality assurance. Developed, maintained and promoted brand standards to client-facing employees.
US Internet Corp. Minnetonka, Minnesota	Web Developer, 2000 – 2001 Developed websites from graphic designs. Required proficiency in  L, database coordination, image optimization and attention to detail. Trained clients in online tool to create and maintain individual websites based on templates, as well as tool to administer online stores.
SKILLS Communications Web Software	Communications strategy and execution, copywriting and news writing. Waterfall and Agile project methodologies. Documenting requirements plans, functional specifications, user stories, use cases, process flows and site maps. Creating wireframes and mockups of desired screens. Scenarios for usability and user acceptance testing. HTML and CSS (straight coding). Macromedia Dreamweaver and HomeSite. Microsoft Office suite with Visio and FrontPage. Pragmatech RFP Machine, RFP Express and Presentation Express. Adobe Photoshop, Illustrator and Acrobat Suite.
RECOGNITION 2009 2008 2008 2003 – 2005  2003 – 2004 2003	Speaker, “Sales Enablement Isn’t Just For Sales: Harnessing Your Organization’s Best Resources” at SAVO Sales Enablement Executive Summit. Graduated Dale Carnegie “Effective Communications and Human Relations” course; nominated to become coach for future courses. Earned HealthPartners Marketing, Sales and Underwriting “Most Valuable Player” award for annual partnership meeting work. Public Relations Officer, Toastmasters, Carlsonics Club. United Way agency speaker representing Big Brothers/Big Sisters of the Greater Twin Cities for 2003 – 2004 fundraising season. Earned Carlson Companies' strategy award "Work Smarter, Not Harder" for creation of knowledge-management site.
EDUCATION	BA, Public Relations Drake University, Des Moines, Iowa School of Journalism and Mass Communication Concentration in Sociology
REFERENCES	Stellar references from supervisors, colleagues and direct reports gladly given on request.

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