Sample Template Example of Beautiful Excellent Professional Curriculum Vitae / Resume / CV Format with Career Objective, Job Description, Skills & Work Experience for Freshers & Experienced in Word / Doc / Pdf Free Download
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~ Marketing Director~
Executive
Profile
|
Seasoned
and goal-oriented professional with outstanding skills in sales, marketing,
product planning, sales promotion, market research, team building and
management. Utilizes out-of-the-box techniques in building brand
awareness, developing new strategies, and promoting a favorable company image
to exceed targeted goals toward fulfillment of corporate objectives. Possess
first-rate entrepreneurial, organizational and analytical skills. Skilled
identifying and reducing operational discrepancies along with gaining
significant increase in revenues through the improvement of existing systems
and implementation of customized solutions. Proven ability to function well in
a dynamic and changing environment, and interact effectively with all levels of
individuals.
Core Strengths
|
Operations Management
|
Strong Business Acumen
|
Time Management and Prioritization
|
Strategic Planning and Implementation
|
Training, Leadership, and Team
Building
|
Marketing and Sales Presentation
|
Problem Resolution and Decision
Making
|
Written and Oral Communication
|
High-Stake Negotiation
|
Exceptional Customer / Interpersonal
Relations
|
Related
Experience
|
Director of Sales and Marketing ▪ California
State Lottery, Sacramento, CA: Apr 2007–Dec 2011
One of the largest lottery’s in the
United States with more than 600 employees, product distribution in 21,000
retail locations, and accumulated sales exceeding $3.5B.
§ Conducted extensive management of
sales, distribution, product development, consumer, retail, and online
marketing; achieved bottom-line profit performance of over $1B
§ Optimized advertising media purchase
ROI by implementing econometric modeling
§ Established effective partnerships with
the music and film industries, Major League Baseball (MLB), and the National
Football League (NFL)
§ Provided guidance and leadership to
multiple organizational divisions to guarantee alignment, accountability and
support for strategies to meet sales and profit goals
§ Spearheaded the generation of sales and
marketing budget of $97M, as well as guiding the professional development of
325 employees, located in 9 sales offices, and 2 distribution centers
§ Led efforts in the successful
reformation of all facets of the organization; made major contribution in
improving financial performance to a $400M, 13% increase in FY 2010 and an
estimated $600M and 19% upturn in FY 2011 against the 4-year
multimillion-dollar decline
§ Coordinated all resources required to
launch 42 new product offerings each year
§ Revamped brand image including plan and
execution to replace over 200,000 of point of sale pieces
§ Developed and executed sales and
marketing plans to support and deliver overall business strategy and goals
§ Managed internal and external creative
and strategic resources including, general market, African American, Spanish
and Asian market agencies to ensure the success of all acquisition marketing
programs
Career Highlights:
ü Applied changes to instant ticket
product and product marketing, which drove 35% sales increase in 2011
ü Gained 13% growth in retail
distribution, from 19,000 to 21,500 retail outlets throughout California
ü Carried out a pivotal role in
initiating a new online game feature, which gathered 700,000 registered loyalty
participants in the first year that rose to approximately 2 million after 2
years
ü Achieved notable accomplishments in
Fiscal Year 2011, included fully leveraging higher prize payout legislation (AB
142); significant increase and improvement in advertising; enhancement of all
scratchers games and product management activities; successfully introduced
first $10 game in California, achieving
180% of sales goal; completion of several situation analyses for improving draw
games; established first-ever partnership with a tribal casino; expansion of
the loyalty program and online marketing program; implementation of a
go-to-market pilot program; installation of a new retailer point-of-purchase
equipment; and organization and execution of statewide experiential events
Vice President and General Manager ▪ Clark
Miller Distributing, Inc., Suisun, CA: Jan 1999–Aug 2006
A beverage wholesale distributorship
located in Northern California, with $30M in sales and 100 employees.
§ Spearheaded the sales, distribution,
human resources, planning, budgeting, finance, and accounting functions
§ Worked collaboratively with the sales
manager regarding sales activities to effectively formulate and implement brand
building strategies
§ Provided dynamic leadership in the
development of sales goals and incentives
§ Administered efforts in monitoring and
aligning products with channel, price, and position
§ Forged participation in sales meetings
to provide professional coaching/counseling and motivation to Sales Team
§ Conducted comprehensive planning and
handled marketing and tactical point-of-sale budgets
Career Highlights:
ü Negotiated acquisition of distribution
rights for 12 new suppliers and 300 additional SKUs (stock-keeping units) with
12 suppliers and 250 SKUs that the company already represented resulting in
reduced expenses and 20% more in revenue
ü Played a major role in overseeing
significant change in operations, which resulted in 10% sales growth and 7%
cost reduction
ü Led the implementation of safety policy
and procedures that brought and sustained large decreases in workers’
compensation claims and company’s insurance costs
Earlier Career
|
Vice President ▪ Brennan
International, Washington, DC
Marketing and public affairs consulting
group with major clients, including Evian Waters and Aetna Life Insurance
Other Experience
|
Deputy Director for External Affairs ▪ California
Department of Transportation, Sacramento, CA
The Department with more than 22,000
employees and $13.5B budget, and is responsible for planning, designing,
building, operating, and maintaining California's $300B, 50,000-lane-mile state
road system.
Director of Public Affairs, Bureau of
Consular Affair
▪ U.S. State Department, Washington, DC
The mission of the Bureau of Consular
Affairs is to protect the lives and interests of American citizens overseas,
with over 11,000 employees located in more than 300 places worldwide, including
21 domestic passport facilities and 2 regional visa processing centers.
Deputy Assistant Secretary, Public and
Intergovernmental Affairs ▪ U.S. Department of
Labor, Washington, DC
An agency that has more than 17,000
employees and manages a $14B budget.
Director of Congressional and External
Affairs ▪ Social Security Administration, Baltimore, MD
An agency that has over 62,000
employees and administers $12B budget to handle more than $660B in benefit
payments each year.
Congressional Liaison Officer ▪ U.S.
Department of Housing and Urban Development, Washington, DC
An agency with over 10,000 employees
and $41B budget.
Advance Representative (Volunteer) ▪ The
White House, Washington, DC
Managing Director ▪ Presidential
Inaugural Opening Ceremony, Washington, DC
Assistant Director ▪ Presidential
Inaugural Parade, Washington, DC
Commissioned Officer ▪ United
States Marine Corps, Camp Pendleton, CA
Education
|
Bachelor of Science in Business
Administration
University of
Maryland, College Park, MD
Professional
Development
|
Coors Brewing Company Sales Manager
Seminar
Various Management, Marketing and
Leadership Courses and Seminars
Awards
|
U.S. State Department Superior Honor Awards (one group and one individual)
2011 North American Association of
State and Provincial Lotteries (NASPL)
Batchy Awards for outstanding advertising work by
the California Lottery
o
Lotto/Spiel
Games Advertising–MEGA Millions “MEGA Song”
o
Bulletins/Transit
Shelter Advertising–“Set For Life”
o
Instant
Game Television Advertising–“Set For Life”
o
Retail
Display - MEGA Millions “Islands”
o
Web
Site–“Set For Life”
Activities
|
Former President (2007) | Former Vice
President (2004–2006)
▪ Fairfield Pacific Little League
Former President (1998) ▪ Caltrans
Capitol Golf Club
Technical Acumen
|
Microsoft Word, Excel, PowerPoint, and
Outlook | OneNote | Apple Pages, Numbers, and Keynote | Prezi Presentations
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