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SOFIA CRAIG

309 Akron Avenue · Inver Grove Heights, Minnesota 55001

(612) 867-9876 · sofia@scraig.com        

VICE PRESIDENT:  Information Technology, eCommerce or Interactive Marketing

Visionary IT leader with nearly 20+ years of hands-on experience contributing to better corporate performance by proactively managing IT resources, building effective teams and supporting revenue streams via judicious application of technology solutions. Elevate return on investment and organizational productivity by expertly managing major projects, forging strategic business partnerships and working collaboratively with colleagues and clients to develop solutions that address vital business requirements. Areas of expertise include:

Leadership · Strategic Planning · Project / Program Management · eCommerce · Interactive Marketing Schedule & Budget Management · Employee Development · Team Building · Capital Expense Management

Software Development Lifecycles · Contract Negotiations · Problem Solving · IT Governance

PROFESSIONAL EXPERIENCE

JUMP TECHNOLOGIES / NABBIT, Eagan, Minnesota • 2008-Present
Start-up company with a SaaS based solution called JumpCart to help distributors with inventory management and procurement solutions while utilizing common bar code technologies.  The company is also experimenting with a new means to bookmark content found in the real world via common cell phone and social network means with its Nabbit branded product.

Chief Technology Officer & Chief Information Officer: Formulated product road map from vision to tangible executable steps. Developed right-sized architecture to conserve cash and provide greatest amount of flexibility for the business. Formalized operational readiness with comprehensive documentation and drills. Delivered results with a nationwide rollout, SMS texting capabilities with dedicated short code 545454, native facebook, iPhone applications and various other social networking solutions.

VALUEVISION (SHOPNBC), Minneapolis, Minnesota · 2001-2008

Leading home shopping network and top-100 internet commerce site. Approximately $780M in revenues.

Chief Technology Officer & Vice President of Technology: Led 24x7 IT operation supporting sales in excess of $767M. Developed corporate technology strategy and oversaw IT governance. Managed director-level IT resources and spearheaded initiatives to align IT assets with corporate objectives. Served as business partner to the CEO and senior management team, facilitating expeditious implementation of market initiatives and assisting other business unit leaders with maximizing the impact of IT resources. Capitalized new development projects to optimize EBITDA and managed financial risks during peak revenue periods. Made platform choices for business applications, negotiating vendor contracts and managing agreements. Developed and implemented escalation procedures to ensure timely resolution of technology challenges. Orchestrated the balancing of real-time pricing and inventory issues inherent in the home shopping industry across all business channels, including the internet, VRU and live agent systems. Managed an $11M operating budget and $8M in capital expenditures.  

Key Accomplishments:

·            Transformed departmental culture, boosting morale, creating a positive work environment and establishing the department as a trusted partner to other business units.

·            Developed and implemented a scalable, performance-driven, cost-effective eCommerce engine.

·            Created and deployed more than 80 new web features for the ShopNBC site in 2007.

·            Provided leadership and stability for the Interactive business unit.

·            Successfully passed Sarbanes-Oxley testing for 4 consecutive years.

·            Stabilized a poorly executed ERP implementation and subsequently upgraded a heavily customized Oracle ERP solution, seamlessly delivering uninterrupted service.

SOFIA CRAIG · Page 2 · sofia@scraig.com

PLURAL INC. (FORMERLY MMA), Minneapolis, Minnesota · 1998-2001

Consultancy headquartered in New York providing technology applications, creative services, project management and consulting services to a variety of clients, including major Wall Street firms.

Associate Director: Spearheaded development of the project management practice in the Minneapolis office. Facilitated expansion of services and business development, overseeing quantum growth of project management capacity and scale. Recruited and hired project managers and oversaw delivery of multi-million dollar projects. Managed major projects, including a Y2K conversion project with a leading health care company. Engaged staff from all over the country to assist with project completion. Oversaw eCommerce solution development projects, conducting analyses of client strategy, system design and architecture, integrating legacy systems as appropriate.

Key Accomplishments:

·            Achieved Y2K Microsoft desktop application conversion for Allina Health Care with minimal end user impact, harnessing 60% of firm resources to deliver project on time.

·            Delivered $3.5M eCommerce solution project to Ralph Lauren, overseeing creation of Polo.com within a 6-month timeframe to enable site launch before the holiday season.

·            Assisted with the launch of several start-up companies, leading C-level officers in sessions to develop business plans, risk assessments and project timelines for use in obtaining venture capital funding.

·            Played integral role in the company’s receipt of the Microsoft Partner of the Year Award.

CAMBRIDGE TECHNOLOGY PARTNERS, Minneapolis, Minnesota · 1997-1998

Cambridge, Massachusetts based consultancy specializing in fixed price project delivery methodology.

Associate Director: Served as project manager, developing business in the emerging Minneapolis office. Worked primarily with clients in Ohio and California on a remote basis with frequent travel. Managed mid-size to large project teams engaged in delivering a variety of projects. Oversaw project scope, timelines and budgets. Orchestrated efficient utilization of team skills from geographically dispersed employees. Built positive relationships with clients. Leveraged client deliverables for use on future projects.

Key Accomplishments:

·            Salvaged a $25M fixed bid energy services application project, delivering on original project scope by finalizing previous team efforts.

·            Led a project that assisted PeopleSoft with the creation of a new module for their suite of ERP applications related to matching resources with job opportunities.

CAREER NOTE: Additional job history includes a Senior Project Manager role at York & Associates and a Senior Consultant position at Control Data Corporation/Systems Inc. Details are available upon request.

EDUCATION

Bachelor’s Degree in Computer Science

University of Wisconsin-La Crosse, La Crosse, Wisconsin

MEDIA INTERVIEWS & CONFERENCES

Application Development Trends, 11 July 2005.  Extensively quoted in “ShopNBC Reads the Performance Tealeaf” by Kathleen Ohlson. 

Internet Retailer, 30 June 2005.  Extensively quoted in “Why ShopNBC.com monitors site performance in multiple dimensions

Extensive List of Technical Proficiencies Is Available upon Request

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