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309
Rimhurst Court, Oceanside, CA 92001, (760) 529 – 1230 home, (760) 908 – 9876
cell, bella.smith@yahoo.com
Areas
of Expertise
Marketing
Communications, Corporate Sponsorship, Marketing Management, Product
Management, Sales Management, Writing, Photography, Automotive & Sports
Journalism, SEO, Blogging
Chief Editor
Redline Review – Oceanside,
California
2008 – Present
Create articles and
photography for 2009-launched automotive enthusiast magazine on the Internet
–Writing a book for CarTech Books titled – Cobra
Kit Cars: The Ultimate Guide for Building New and Buying Used Replicas.
Editor, Acting Editor,
Feature Editor
KIT
CAR – Placentia, California 2003
– 2008
Oversaw all aspects of
leading bi-monthly replicar publication, a Source Interlink title. Created feature, show, and technical how-to
articles, both in terms of writing and photography. Photographed and selected covers. Supervised art director, managing editor, and
copy editor. Hired freelance writers,
automotive artists and photographers.
Selected all digital content for the magazine’s website, and
created 95-percent of website content. Lifelong automotive enthusiast. Custom Classic Trucks - Wrote and
photographed vintage custom truck feature articles, tech stories,
and show coverage
articles for monthly Source Interlink Media/PRIMEDIA magazine. Served as acting
editor for seven months. Promoted to editor of KIT CAR.
Freelance Writer
AutoSmiths
- Huntington Beach, California 2001
- 2003
Freelance
writer - articles for automotive, sports, education, and human-interest
magazines, and press releases for sports leagues and companies. Primary functional skills: Creativity, writing ability, listening
ability, sales ability, knowledge of subject matter, enthusiasm, proactive
nature, and recognizing what is newsworthy.
Accomplishments:
·
Numerous
articles sold to Primedia automotive enthusiast publications.
·
Press
releases written for the National Professional Paintball League.
·
Obtained acceptance by european car of an automotive article on
an unrestored car furnishing appropriate personal photos. Negotiated another article to be written
after the car is fully restored.
·
Hired to write a book on road
bicycling for Falcon Press, a division of Globe Pequot Press.
Senior Account Executive
OrderTrust,
Inc. - Lowell,
Massachusetts 2000
- 2001
Internet
related company that provided e-commerce infrastructure services to etailers,
dot coms, and brick and mortar businesses desirous of launching Web
stores. Sales $10,000,000 with 220
employees. Accomplishments:
·
Achieved
annual quota of $1,000,000 with existing and new business.
·
Won over a new $300,000 account
by presenting a persuasive PowerPoint benefits-value proposal that provided the
most viable ASP service but was higher than two competitive bids.
National/International
Accounts Manager
NQL
Solutions (Division of AlphaServ.com)
- Santa Ana, California 1998
- 2000
The
company licensed software solutions to Fortune 500 companies. Sales $15 million with 165 employees. Responsible for identifying target markets,
presenting, proposing, negotiating, and closing sales/software licenses with
Fortune 500 clients, Independent Software Vendors, Web Portals, and eSolutions
Integrators.
Marketing Manager for
Corporate Sponsorship
Natural
History Museum of LA County
- Los Angeles, California 1997
- 1998
Major cultural institution
involving four unique venues: Natural History Museum, Petersen Automotive
Museum, George C. Page Museum, and William S. Hart Ranch. One million visitors annually with 1,000
employees. Accomplishments:
·
Created and implemented a
corporate sponsorship program that raised over $1,300,000 in one-year.
·
Earned American Honda’s support
by designing a sponsorship program for the Natural History Museum of LA that
met their marketing and sponsorship objectives, and benefited the Museum
$950,000.
Client Services
Representative
Computer
Associates International, Inc.
- Islandia, New York 1994
- 1995
Second
largest software company in the world with over 300 programs that provide
systems management, database applications, etc. for all platforms, licensed to
Fortune 500 clients internationally.
Sales $4 billion with 6,500 employees. Accomplishments:
·
By utilizing good business
ethics, a valued long-standing, Fortune 500 client remained a loyal customer,
with yearly revenues in license and maintenance fees in the $150,000 range.
·
Negotiated a multi-year software
and software maintenance agreement with a Fortune 500 company that totaled
$750,000 for Computer Associates and saved the client $500,000.
COMPUTER SKILLS
Extensive computer and technical
application capabilities: micro, mini, and mainframe platforms.
EDUCATION
& PROFESSIONAL DEVELOPMENT
Hot Rod TV Guest Expert on Shelby
American/Superformance GT40 Le Mans Build Episode Half-hour
show detailed the build of the 1st prototype of the
Shelby/Superformance Ford GT40 Mk II
4-Day
Grand Prix Road Racing Graduate – Bob
Bondurant School of High Performance Driving
Multiple
Subject Teaching Credential (CLAD Emphasis) - San Jose
State University – San Jose, California (Graduated
with Honors, Dean’s List every semester.)
BA Degree (Social
Science) - University of
California, Irvine – Irvine, California (Won Prestigious Academic Scholarship/Internship,
Dean’s List several quarters.)
Certificate
in Solutions Selling, a Consultative Approach,
and in Consultative Selling
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