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Channel Marketing Professional Resume Format in Word Free Download

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Danna Rouse
309 Heatherfield Dr. l Tustin, CA  92001 l (H) 714-544-9876 l (C) 714-328-1230 l danna@sbcglobal.net

Marketing Communications & Channel marketing Professional

Dynamic, creative and results-driven marketing executive with 15+ years in marketing communications, channel marketing (B2B & B2C), branding and event/project management.  Emphasis in strategic multi-channel, branding/positioning and tactical planning programs that increase company profits and brand strength on a national and global level.  Strategic Leader in innovative channel marketing programs, merchandising, planning and executing successful large-scale campaigns.  Thrives in a fast paced environment!


  • B2B & B2C Marketing Expertise
  • Global Consumer Marketing
      (Asian & Latin American Markets)
  • Marketing Strategies & Campaigns
  • TV, Print & Radio Expertise
  • Corporate Communications

  • Sales Collateral Development/Production
  • Web & Print Content Development
  • Product Positioning & Brand Strategy
  • Customer Segmentation
  • Media relations
  • New Product Launch

Professional Experience

EDGEPRINTMEDIA – Indianapolis, IN                                                                           2010 to 2011
Sr. Marketing Manager
Led the development of all creative, production and implementation of national-level branding and merchandising for national retail chains and regional chains.
Ø  Managed creative staff to develop and launch associated marketing tactics.
Expertise in all aspects of merchandising, manufacturing and demonstration techniques.
Ø  Directed design and development of national rollout of new product displays to coincide with national campaign resulting in a 10% increase in sales
Ø  Directed design, development and implementation of interactive display, placing POPAI Award in 2010.
Ø  Client liaison between vendors and production
Ø  Managed budget to properly procure all developmental materials and manufacturing of displays
Ø  Developed plan to increased media exposure on national level through blogs, on-line magazines and on-line retailers using Search Engine Optimization and promotion
Ø  Directed all design aspects of website with the strategy to enhance the consumer’s experience.

 

TOSHIBA INFORMATION SYSTEMS, INC. – Irvine, CA                                           2006 to 2009

Sr. Channel Marketing/Marcom Manager, Laptop Accessories & Services                                  

Responsible for executing & measuring performance of Marketing Programs with assigned channel partners designed to build Toshiba’s brand, enhance customer experience, increase market share,  strengthen existing channel partner relationships and revenue contribution across all market segments.​
Ø  Developed and managed cohesive marketing and promotional programs which supported key sales initiatives, product launches and market programs - also establish metrics to track program effectiveness and ROI
Ø  B2B Channel Marketing and Development of successful programs that increased laptop accessory sales by 15%.
Ø  Managed the implementation and budget expenditures of channel specific programs for Laptop Accessories revenue of $8M and Services & Warranties revenue of $500K
Ø  Supported regional and national marketing initiatives and activities to ensure a consistent customer experience
Ø  Managed the development and implementation of promotional programs to increase the sales of Services & Warranties across B2B and Online channels.  Increased sales of Services &
      Warranties by 10%
Ø  Marketing collateral and point of purchase development, production and implementation to increase Toshiba’s Laptop Accessory awareness
Ø  Developed national campaign successfully increasing Toshiba Laptop Accessories sales by 20%
§  Cruise In with Toshiba promotion
§  Cruise On with Toshiba Harley Davidson promotion
Ø  Directed and oversaw all website content related to laptop accessories
Ø  Developed an infrastructure for a MDF financial and performance reporting system for all Laptop Accessories and Services & Warranties programs and promotions.  Continuously tracked and updated program performances ensuring expenditures were within allotted budget guidelines.

 

CANON USA, INC.  – Irvine, CA                                                                                 1993 to 2005

Sr. Manager, Channel/Account Specific Marketing (2000 to 2005)

Promoted to this position and held responsible for planning and directing the development & implementation of print, merchandising, sales promotion and direct marketing programs, including national co-op marketing events, sales promotions, new product introductions for national and regional retailers. Managed a team of 7.
Ø  Retail Channel Marketing and Development
    • Expanded vendor resources resulting in improved quality of print and merchandising materials and shortened production schedules.  Increased productivity by 10%.
    • Re-negotiated vendor contracts reducing budgeted expenses by $300,000 - $1million, annually
    • Strong brand management awareness through advertising and in-store product/POP placement in strategic locations
    • Developed and managed $3MM operations budget involving a (15) fifteen city national mall tour event to promote new product(s) launch of Canon Creative
    • Created promotional trade-up and loyalty programs resulting in average transaction
    • increases of 5 – 15%.
    • Leveraged agency partner relationships develop print and broadcast media marketing efforts for National and Regional accounts (Wal-Mart, Sunshine Network).
    • Implemented programs for  Regional & National channels to offer value-added marketing support/promotions to accounts (Best Buy, Fry’s Electronics, Staples, Office Depot, Circuit City, Wal-Mart, Kroeger, Sprint, Target and OfficeMax) increasing overall sales by 15%
    • Leveraged and negotiated partnerships (i.e. Memorex, Yahoo, Mrs. Beasley’s Baked Goods, Nova Software) to develop unique cross-promotions for national and regional retail customers.

Manager, Channel/Marcom Marketing (1998 to 2000)
Ø  Management and development of programs/promotions to drive Canon sales/volume within National, Regional and Distribution customer channels through an alignment of Canon’s brand strategies, as well as, within customer strategies and initiatives.
Ø  Tradeshow Management
    • Planned, managed and executed all tradeshow requirements (Distributor shows, Macworld, CES, and Comdex), booth design, staffing, product displays, logistics

 

CANON USA, INC.  – Irvine, CA                                                                                  1996 to 1998

Assistant Manager, Account Specific Marketing                                                    


CANON USA, INC.  – Irvine, CA                                                                                  1994 to1996

Marketing Communications Supervisor                                                                                                      

 

CANON USA, INC.  – Irvine, CA                                                                                  1993 to 1994

Marketing Communications Coordinator                                                                


MARKET SOURCE, INC. – Cranbury, NJ                                                                  1990 to 1992
Field Marketing Manager

PEPSI-COLA - Irvine, CA                                                                                           1988 to 1990

Retail Analyst

                                                                                                                                                           

Education

BA, Communications (Emphasis in Radio/TV/Film) – California State University, Long Beach
Graduated with Honors; GPA: 4.0 National Collegiate Honor Society

Credentials
Member, POPAI — Promotions Law Training — Project Leader – Six Sigma

Awards
Promotions Law Training Certificate of Completion l Canon Computer Systems - Productivity Award l Canon Computer Systems - Budget Management Award l Six Sigma Best of Award


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