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DANNA
SANDWEISS
309 Bluewood Lane NE 505-821-9876(h); 505-353-1230 (cell)
Albuquerque, NM 87001 danna@gmail.com
MARKETING AND BUSINESS DEVELOPMENT LEADER
Entrepreneurial marketing and sales executive with MBA and 11 years success identifying new markets and generating as much as $5.2MM from campaigns. Experience developing new business. Analytic and creative in B2B and B2C marketing and business development. Experience managing vendors of advertising, printing and related services. Success managing complex projects. Media-trained with experience in PR.
Marketing Strategy & Planning Public Relations & Advertising
Budget Development/Management Marketing Communications & Writing
Project Management Social Networking & Internet Marketing
Branding Trade Shows
Business Development/Sales High-tech Marketing to Consumers
MARKETING WORK EXPERIENCE
FOUNDING CONSULTANT, NM Strategic Marketing, Albuquerque, NM. 2011-present.
Sell and execute marketing consulting services to small businesses. Developed business case for signage client entering digital space. Conducted prevailing wage research for non-profit. Advised travel entrepreneur on growth through segmentation.
VICE PRESIDENT OF MARKETING, Kirtland Federal Credit Union, Albuquerque, NM, 2009-2011.
Developed and managed marketing and public relations strategy and initiatives for $580MM retail credit union.
Produced and executed B2C marketing plans and promotions. Managed branding and ad campaigns, and associated ad agencies and vendors. Supervised Assistant VP of PR and managed budget of $600K. Developed communications plans and vehicles. Assets grew 20% during tenure.
Drove $5.2MM in new sales in 3 months through direct mail campaign. Wrote copy, managed vendor.
Created vehicle sale campaign resulting in $880K in new loans in 4 weeks.
Surpassed 150% of goal for adoption of mobile banking. Converted 2,000 members in 10 weeks to e-statements, saving $15,000 annually and moving credit union up 20 points in competitive benchmark.
Initiated aggressive strategy to use Internet and social media to promote products and programs. Developed
targeted e-blast promotions routinely achieving average open-rates of 18%.
MARKETING MANAGER, Vacant Property Security, Chicago, IL, 2008-2009. Worked remotely.
Managed B2B corporate marketing for $15MM real estate security firm. Promoted after 6 months.
Contacted key decision-makers at Tier 1 finance firms, persuading them to negotiate contracts. Prepared marketing collateral, trained sales staff, staffed trade shows nationally. Developed new business.
CONSUMER SEED PRODUCT MANAGER, Seeds of Change, Santa Fe, NM, 2005-2007.
Managed $2.3MM multi-channel, retail product line of Mars, Inc., a $30BB multinational food company. Drove brand and sales through creative, quantitative and Internet strategies. Promoted after 6 months. Directed all marketing communications including e-commerce site, e-blasts, hard copy collateral, PR and printed catalog. Managed vendors. Teamed with managers to price products to achieve margin goals and meet sales objectives. Managed projects.
Drove highest demand volume in history of company, growing it 20% on a budget cut of 40%. Grew sales and overall Internet volume by 16%. Managed creation and mailing of 84-page product catalog.
Created new product for fundraising markets. Developed new merchandising and associated marketing, priced products and promoted them nationally.
DAN SANDWEISS
Page 2
MARKETING CONSULTANT, Human Capital Advisors, Albuquerque, NM, 2007-2008, 2001-2005.
Founded consulting firm to support clients in marketing to internal and external customers. Sold new business to C-level executives. Developed recruitment and testing program for consulting firm. Designed employee orientation program for utility. Created internship recruitment program for White Sands Test Facility by building relationships with area universities and faculty.
AD AGENCY ACCOUNT DIRECTOR, JWT Specialized Communications, Albuquerque, NM, 2000-2001.
Supervised staff of eight to deliver $3.6MM in employment advertising services, working to meet staffing needs of 100 client facilities nationwide. Conducted focus groups in Boston area to create psychographic profile of a retained employee. Synthesized focus group data into marketing messages.
ASSOCIATE CONSULTANT, Hay Management Consultants, Los Angeles, CA. 1999-2000.
Led consulting teams and projects in employee satisfaction research for corporate clients nationwide and presented results to senior managers. Scoped consulting projects, wrote proposals, sold new business to HR executives.
DIRECTOR, CAREER DEVELOPMENT OFFICE, Pomona College, Los Angeles, CA 1992-1999.
Managed staff of 15 to provide recruitment services for students and alumni worldwide.
Increased by 250% the number of recruiters interviewing Pomona students
Recruited 15 employers worldwide to hire students for summer internships.
ASSISTANT DIRECTOR, CAREER SERVICES, Franklin & Marshall College, Lancaster, PA.
1989-1992.
Provided career counseling and programming to assist students.
Persuaded new companies to visit campus and other events to recruit graduating students and interns.
EDUCATION
M.B.A. University of California, Los Angeles
Marketing concentration
Served on marketing consulting team to Hewlett-Packard as part of senior project to help H-P roll out digital imaging suite to consumers.
M.A. Bowling Green State University, OH
Higher Education Administration
B.A. University of Michigan, Ann Arbor, MI
Economics
ADDITIONAL LEADERSHIP ACTIVITIES
BOARD MEMBER, Family Promise, Albuquerque, NM 2012-present.
BOARD MEMBER, Cuidando Los Nios, Albuquerque, NM 2001-05. Served as President and Vice President.
PUBLISHED AUTHOR
Loyal Employees Breed Loyal, Satisfied Customers, Clients, New Mexico Business Weekly, 11/15/2004.
Fix Your People Problems to Increase Bottom Line, New Mexico Business Weekly, 8/30/2002.
D. Sandweiss and D. Lewin, Interviews With Part-Time MBAs Point the Way for Retaining Executive Track Managers, Employment Relations Today, April 2000.
309 Bluewood Lane NE 505-821-9876(h); 505-353-1230 (cell)
Albuquerque, NM 87001 danna@gmail.com
MARKETING AND BUSINESS DEVELOPMENT LEADER
Entrepreneurial marketing and sales executive with MBA and 11 years success identifying new markets and generating as much as $5.2MM from campaigns. Experience developing new business. Analytic and creative in B2B and B2C marketing and business development. Experience managing vendors of advertising, printing and related services. Success managing complex projects. Media-trained with experience in PR.
Marketing Strategy & Planning Public Relations & Advertising
Budget Development/Management Marketing Communications & Writing
Project Management Social Networking & Internet Marketing
Branding Trade Shows
Business Development/Sales High-tech Marketing to Consumers
MARKETING WORK EXPERIENCE
FOUNDING CONSULTANT, NM Strategic Marketing, Albuquerque, NM. 2011-present.
Sell and execute marketing consulting services to small businesses. Developed business case for signage client entering digital space. Conducted prevailing wage research for non-profit. Advised travel entrepreneur on growth through segmentation.
VICE PRESIDENT OF MARKETING, Kirtland Federal Credit Union, Albuquerque, NM, 2009-2011.
Developed and managed marketing and public relations strategy and initiatives for $580MM retail credit union.
Produced and executed B2C marketing plans and promotions. Managed branding and ad campaigns, and associated ad agencies and vendors. Supervised Assistant VP of PR and managed budget of $600K. Developed communications plans and vehicles. Assets grew 20% during tenure.
Drove $5.2MM in new sales in 3 months through direct mail campaign. Wrote copy, managed vendor.
Created vehicle sale campaign resulting in $880K in new loans in 4 weeks.
Surpassed 150% of goal for adoption of mobile banking. Converted 2,000 members in 10 weeks to e-statements, saving $15,000 annually and moving credit union up 20 points in competitive benchmark.
Initiated aggressive strategy to use Internet and social media to promote products and programs. Developed
targeted e-blast promotions routinely achieving average open-rates of 18%.
MARKETING MANAGER, Vacant Property Security, Chicago, IL, 2008-2009. Worked remotely.
Managed B2B corporate marketing for $15MM real estate security firm. Promoted after 6 months.
Contacted key decision-makers at Tier 1 finance firms, persuading them to negotiate contracts. Prepared marketing collateral, trained sales staff, staffed trade shows nationally. Developed new business.
CONSUMER SEED PRODUCT MANAGER, Seeds of Change, Santa Fe, NM, 2005-2007.
Managed $2.3MM multi-channel, retail product line of Mars, Inc., a $30BB multinational food company. Drove brand and sales through creative, quantitative and Internet strategies. Promoted after 6 months. Directed all marketing communications including e-commerce site, e-blasts, hard copy collateral, PR and printed catalog. Managed vendors. Teamed with managers to price products to achieve margin goals and meet sales objectives. Managed projects.
Drove highest demand volume in history of company, growing it 20% on a budget cut of 40%. Grew sales and overall Internet volume by 16%. Managed creation and mailing of 84-page product catalog.
Created new product for fundraising markets. Developed new merchandising and associated marketing, priced products and promoted them nationally.
DAN SANDWEISS
Page 2
MARKETING CONSULTANT, Human Capital Advisors, Albuquerque, NM, 2007-2008, 2001-2005.
Founded consulting firm to support clients in marketing to internal and external customers. Sold new business to C-level executives. Developed recruitment and testing program for consulting firm. Designed employee orientation program for utility. Created internship recruitment program for White Sands Test Facility by building relationships with area universities and faculty.
AD AGENCY ACCOUNT DIRECTOR, JWT Specialized Communications, Albuquerque, NM, 2000-2001.
Supervised staff of eight to deliver $3.6MM in employment advertising services, working to meet staffing needs of 100 client facilities nationwide. Conducted focus groups in Boston area to create psychographic profile of a retained employee. Synthesized focus group data into marketing messages.
ASSOCIATE CONSULTANT, Hay Management Consultants, Los Angeles, CA. 1999-2000.
Led consulting teams and projects in employee satisfaction research for corporate clients nationwide and presented results to senior managers. Scoped consulting projects, wrote proposals, sold new business to HR executives.
DIRECTOR, CAREER DEVELOPMENT OFFICE, Pomona College, Los Angeles, CA 1992-1999.
Managed staff of 15 to provide recruitment services for students and alumni worldwide.
Increased by 250% the number of recruiters interviewing Pomona students
Recruited 15 employers worldwide to hire students for summer internships.
ASSISTANT DIRECTOR, CAREER SERVICES, Franklin & Marshall College, Lancaster, PA.
1989-1992.
Provided career counseling and programming to assist students.
Persuaded new companies to visit campus and other events to recruit graduating students and interns.
EDUCATION
M.B.A. University of California, Los Angeles
Marketing concentration
Served on marketing consulting team to Hewlett-Packard as part of senior project to help H-P roll out digital imaging suite to consumers.
M.A. Bowling Green State University, OH
Higher Education Administration
B.A. University of Michigan, Ann Arbor, MI
Economics
ADDITIONAL LEADERSHIP ACTIVITIES
BOARD MEMBER, Family Promise, Albuquerque, NM 2012-present.
BOARD MEMBER, Cuidando Los Nios, Albuquerque, NM 2001-05. Served as President and Vice President.
PUBLISHED AUTHOR
Loyal Employees Breed Loyal, Satisfied Customers, Clients, New Mexico Business Weekly, 11/15/2004.
Fix Your People Problems to Increase Bottom Line, New Mexico Business Weekly, 8/30/2002.
D. Sandweiss and D. Lewin, Interviews With Part-Time MBAs Point the Way for Retaining Executive Track Managers, Employment Relations Today, April 2000.
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