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MAYA Baresh

309 Basswood Drive, Denville, NJ  07001  s  mayabaresh@gmail.com  s  Mobile: (973) 953-9876

 

Strategic E-BUSINESS Executive

Web Strategy, E-Commerce, Digital Marketing

 

SUMMARY

Innovative digital marketing and technology leader with over twenty years of technical experience delivering high-impact B2C and B2B web-based business solutions.  Adept at developing strategies and plans for driving online sales growth, optimizing conversion rates, increasing site traffic, and developing best-in-class e-commerce websites. Strategic technical thinker and enthusiastic professional with proven ability to identify, analyze and solve problems to increase customer satisfaction and control costs through expertise in many cross functional areas. Demonstrated competence in start-up and Fortune 500 organizations.

·         Strategic Planning and Portfolio Management ·         Budget Development and Management ·         Process Improvements and Best Practices ·         Team and Technology Leadership ·         Operations and Infrastructure ·         Masters of Business Administration

·         Digital Marketing, SEM / SEO, PPC, Social Media ·         Web Strategies, Development and Management ·         E-Commerce Implementation and Operations ·         Content Architecture and Optimization ·         Online User Experience / Consumer Behavior ·         Web Analytics, Metric and KPI Reporting

Professional Experience

Applied Dynamic Solutions, LLC                                                                                                   Warren, NJ

Managing Partner / Web Services                                                                                                   1999 - 2011

Managing partner in a start-up, full-services Internet solutions, digital marketing and backend integration company that increased sales year-over-year. Led the growth of the web services including on-line marketing, website management, design, development, hosting, analytics and maintenance.  Developed strategies based on business requirements to deliver innovative, online solutions and marketing strategies that foster a competitive Internet advantage and efficiencies. Managed outside agencies and oversaw business operations, including finances and human resources.

•      Defined and implemented online marketing and traffic acquisition strategies that leveraged marketing channels and aligned with client’s business objectives to drive revenues, leads and traffic while maximizing ROI.

•      Managed web development process from business analysis and requirements to implementation and deployment. Reduced development time for web solutions by 45% through the implementation of streamlined, repeatable project methodology.

•      Increased repeat business by 85% through cultivating customer relationships by ongoing customer contact and understanding and meeting specific needs and requirements.

•      Fiscally responsible for providing estimates for proposals and project work efforts, manage resources and budget levels.  Developed streamlined project estimation process, including guidelines and templates, that reduced time by 50%.

•      Client successes:

o    Implemented targeted e-mail campaign with optimized content and landing pages resulting in increased conversion rate by 125%.

o    Developed branded series of websites built on CMS platform giving sales rapid prototyping tool while reducing development cycle. Websites provided brand awareness, strong competitive advantage and additional revenue streams.

o    Executed corporate-wide global lead tracking system that increased accuracy, streamlined processes and increased response time by 80%.

o    Created international site in multiple languages and developed and executed SEO strategy that increased brand exposure by 400%.

o    Rebranded corporate site and created regional on-line marketing campaign increasing leads by 200%.

PriceWaterhouseCoopers                                                                                       Little Falls, NJ

Senior Systems Analyst / Project Lead                                                                               1996 - 1999

Managed all information systems functions including hardware, software and support maintaining the integrity, stability and efficiency of the operation. Applied advanced technical knowledge to analyze and solve complex problems. Supervised a team of IT professionals.

•      Accountable for technical support and administration for over 500 internal end-users while coordinating and delivering system design and connectivity for external clients.

•      Created and maintained documentation, standards and procedures for call center applications rollout and version control resulting in 25% reduction in IT support.

•      Evaluated and implemented help desk support application increasing end-user satisfaction through quick response times and accurate task tracking and feedback resulting in 30% cost reduction.

•      Designed and performed server and security audits, system backup procedures and other recovery processes in accordance with business continuity strategy, providing 99% uptime.

•      Worked with members of cross-functional teams to define business requirements and system goals, prevent, identify and resolve business systems issues.

Warner-Lambert Company                                                                                  Morris Plains, NJ

                                                                                                                                                              1989 - 1996

Successful career progression with increasing responsibilities and scope in IT positions. Provided expertise in design and development of business applications, database design, data management, systems planning, implementation and support, quality assurance and IT coordination.

Microcomputer Analyst (1992 – 1996)     

Strategically managed planning, implementation and administration of divisional information systems and technology across all business units to help drive product growth.

•      Led development and implementation of an information technology architecture and strategic plan aligned with corporate strategy and operating goals, resulting in measurable improvement in data accuracy and long-range business planning.

•      Implemented and managed new client server infrastructure for 300+ employees resulting in increased productivity and reduced support costs by 40%.

•      Participated on numerous companywide cross-functional committees to improve IT infrastructure and increase customer satisfaction.  Nominated to be member of a committee responsible for selecting national maintenance and support partner for sales force, resulting in 30% support cost reduction.

•      Identified innovative need to implement multi-departmental Intranet website to centralize document depository and reporting tools reducing dependency on legacy systems, increasing data accuracy and providing quicker turnaround.

•      Initiated and coordinated cross divisional technical meetings sharing new IT developments, technical knowhow and corporate strategies, resulting in cooperation and eliminating solutions redundancy.

Plan-O-Gram Services Analyst (1991 – 1992)                

Provided technical support for regional marketing teams in the areas of product database management, systems planning, implementation and maintenance, and training.

•      Designed data analysis and reporting system for marketing and sales departments to identify product distribution opportunities, resulting in 5% revenue growth.

•      Implemented new database management and data warehousing environment along with a data administration which provided increased data accuracy and efficiency of the regional marketing teams.

•      Identified need and trained Plan-O-Gram Specialists on the marketing systems and developed training programs that contributed to a 30% reduction in errors.

Computer Programmer (1989 – 1991)

Implemented, managed and supported nationally used systems for sales force tracking and automation.  Provided technical support for sales force with mainframe applications and software packages. Trained district managers on mainframe applications and managed purchases, installation, tracking and maintenance of computer equipment for regional sales offices.

 

Education and Experience

Masters of Business Administration

Concentration: Information Systems

Fairleigh Dickinson University

Certificate in Computer Programming
The Chubb Institute

Bachelor of Science
Major:  Computer Science

Fairleigh Dickinson University                       

Technical Skills

•      ASP, HTML, PHP, CSS, XML, VBScript, Web Services, Service Oriented Architecture, C, 370 Assembler,  VS Cobol

•      MS Office, MS Project and Visio, Photoshop, ImageReady, Illustrator, Dreamweaver, Visual Studio, Visual SourceSafe

•      MVS/ESA, OS/MVS JCL, TSO/ISPF, CMS/XEDIT, VSAM, OS System Utilities

•       OS/400, Office Vision 400, HP-UX 10.X

•       Windows Servers, SQL Database, IIS, Citrix WinFrame Server, IT Service Management, Storage Management, Producton Scheduling/Control, Virus Protection, Directory Services and Remote Management, Network Firewalls, Switches and Routers.

Other Experience Board Member, Child & Family Resources of Morris County - create and deliver programs and services for the community that support the development of children and strengthen families. Board Member, Lake Arrowhead Association – fiscally responsible for upgrading and maintaining infrastructure of the community.

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