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Maya Muthui

maya.muthui@gmail.com § (C) 570-793-9876 (W) 323-244-1230

Accomplished Digital Strategy Leader

Innovative marketing and entertainment leader with deep experience in optimizing design for unmatched user experience and to enhance business requirements. Demonstrated success in spearheading adaptations to cutting-edge technology through research and design methodology. Value-driven project management with extreme focus on marrying client and customer needs. Collaborative approach unites all organizational levels in creating technology-based solutions to advertising/marketing demands. Skilled at conceiving and implementing innovative approaches that deliver increased efficiency and cost reductions.

Areas of expertise:

Marketing Operations – Change Management – Media Strategy – Project Management – Client Relations  –
Technical Support/Analysis – Market Analysis/Implementation – Branding/Product Marketing – Needs Assessment –
IT Infrastructure/Design – Process Improvement – Risk Management – Testing/Documentation –
Data Analysis – Procurement – Personnel Management –Team Building/Training

Professional Experience

Aiko Media – Los Angeles, CA                                                                                                                                                      2010 to Present

Digital strategy/design agency.  

Digital Strategy & Research

Direct development of social media, Web and mobile strategies to lead customers to engage with brands through online and offline sources. Research client’s business operations to create design and user experience components geared to client needs.

• Collaborated with digital agency Social Control to create/implement social media and mobile media campaign for Tabasco, industry-leading hot pepper sauce with 25 percent of worldwide market. Developed strategy for brand, wireframes for iPhone and Facebook, and managed presentation design.
• Devised detailed, expansive documentation for Deluxe Digital Studios Blu-ray disc and mobile content consumer products. Deliverables included UX flows, document design with InDesign, documentation of screen callouts and design elements for white-label product and branded version for major national retailer.
• Directed website flow and functionality for AEG Worldwide, global leader in sports/entertainment facility management, including sites for Ticketmaster and Live Nation.
• Conceived UX documentation for planned launch of enhanced ePrep college testing software in collaboration with Sylvan Learning. Project included assessment and consulting for overall ePrep experience and wireframes for new testing application.
• Led strategy/design for planned digital debut of Social Enterprise Rising, a non-profit for entrepreneurs to launch ventures with positive social impact. Deliverables included mobile, web and social media strategy/design, email marketing design, custom photography to showcase participants and products.

Ignited USA – El Segundo, CA                                                                                                                                                                         2010

Full-service advertising agency with 100+ employees, $25M annual revenue.

User Experience Designer

Analyzed and designed UX elements for clients of agency focused on implementing new technology to create unique advertising/marketing solutions.

            ·          Designed UX wireframes for Sony eReader Kiosk project introduced in September 2010 in Sony Style retail stores nationwide. Kiosk allowed customers to experience Sony’s revamped versions of its eReader models, highlighted by more sensitive touch screens and improved e-ink screens.

            ·          Initiated conceptual website/microsite designs for Los Angeles Area Chamber of Commerce’s “Only in LA” nationwide marketing campaign, focused on attracting creativity-oriented business to the Los Angeles area. The ThinkLA.org and OnlyinLA.biz websites were launched to coincide with a luncheon for 250 search consultants from throughout the U.S.

Maya Muthui

maya.muthui@gmail.com § (C) 570-793-9876 (W) 323-244-1230  

Ignited USA – Continued                                                                                                                                                                                          

            ·          Introduced interactive Axure prototypes for re-design of Mercury Insurance e-commerce site, allowing customers to purchase insurance products directly after receiving online quotes. Project increased insurance sales by streamlining process and eliminating separate step of contacting insurance agent.

            ·          Re-designed Ignited USA website after analyzing UX strategy and developing wireframes.

NBC Universal (General Electric) – Universal City, CA                                                                                            2005 to 2010

Global media/entertainment company.

Interaction Designer (2008 to 2010)

Promoted to join new UX Design group focused on improving process to determine requirements and design applications to maximize value for website users and NBC Universal. Performed market research to determine feasibility of projects.

            ·          Saved company $2M through cost avoidance by implementing research methodologies that identified potentially overlooked requirements or problems leading to increased production costs and preventing unnecessary projects by discovering suitable alternatives that satisfied requirements.

            ·          Introduced wireframes, comps and iRise simulations for various business systems throughout NBC Universal.

            ·          Conducted more than 100 ethnographic interviews with business users, providing user/domain analysis, dynamic simulations and comps to application owners and project teams.

            ·          Defined a scalable, repeatable process for implementing goal-directed UX design involving various software methodologies and projects.

            ·          Chosen for GE Thought Leader Award for building UX Design group from ground up; GE Ovation Award for success of Enterprise Program and Portfolio Management project team.

Requirements Quality (2007)

Founding member of team formed to track and improve Requirements Quality Initiative metrics developed during Information Management Leadership Program. Investigated and analyzed problems with IT projects, resulting in procedures to reduce risks and spotlight issues with user experience. Success of Software Requirements Center of Excellence led to funding of UX Design group in 2008.  

            ·          Revamped best practices to reduce re-work demands 25 percent by addressing issues related to poor usability and improperly defined requirements. Developed training courses used by more than 145 IT professionals at NBC Universal and implemented as standard for project tollgate reviews, incorporated into new Request for Proposal templates/processes.

            ·          Launched ongoing series of interactive, half-day workshops for project managers and business analysts to enhance gathering and management of quality software requirements.

            ·          Spearheaded just-in-time mentoring to IT teams, including stakeholder analysis, business modeling, requirements documentation, risk analysis and Request for Proposal generation.

Information Management Leadership Program Associate (2005 to 2007)

Chosen for highly competitive NBC Universal technology leadership program, consisting of four 6-month rotations leading high-visibility IT projects and initiatives. Competed against field of 50 candidates in selection process involving five rounds of interviewing. Program included ongoing leadership training courses. 

            ·          Requirements Quality Initiative/Software Engineering Partners: Led effort to measure and improve organizational capability to consistently define, document and manage requirements for software development projects.

            ·          Network Population Scanning System/IT Security: Led analysis, design and development of network population scanning/dashboarding tool to facilitate early mitigation of security vulnerabilities on network with more than 20,000 devices.

Maya Muthui

maya.muthui@gmail.com § (C) 570-793-9876 (W) 323-244-1230

NBC Universal (General Electric) – Continued                                                                                                                                 

            ·          IT and Studio Operations Integration/Media Works: Collaborated with Media Works Integration VP and several key stakeholders to launch Media Works organization, which led the industry by consolidating IT and Studio Operations.

            ·          AccessNBC and the Affiliate Partnership Tool/Ad Sales and Research: Fulfilled requirements gathering and design for mission critical network affiliate web application and accompanying security system used to communicate network schedule and promotional information to 300+ affiliate stations with 2,500+ users.

McNeil Consumer & Specialty Pharmaceuticals (Johnson & Johnson) – Fort Washington, PA 2003 to 2004

Global leader in over-the-counter medications.

Information Management Metrics Analyst (Co-op)

Supported Pharma Sales & Marketing division as member of Sales Force Automation team, servicing Sales Operations, Market Research and 700-member sales force. Researched key analytics and reporting requirements. Collaborated with Master Black Belt to finalize Improve/Innovate phase of PE DMAI²C project to enhance accuracy of tracking benefits for Six Sigma certification.

            ·          Instituted weekly, monthly and ad hoc dashboard reports to analyze productivity of SFA tools, identify primary technical issues for Pharma sales reps and recommend corrective action.

            ·          Streamlined dashboard generation by developing automated analysis tool that reduced reporting time by 85 percent for generating weekly/monthly dashboard reports.

Barnes & Noble Booksellers, Temple University – Philadelphia, PA                                                           1996 to 2001

College branch of leading book retail chain.

Sales Manager

Directed day-to-day operations of campus bookstore. Analyzed and calculated sales projections and managed procurement process. Hired, trained and managed staff of 30 full-time union and part-time non-union employees. Administered IBM AS/400 network server, including scheduled backups, updates and network configuration changes to accommodate sales cycles.

            ·          Increased textbook sales to $6M annually from $4.5M when hired, accounting for 80 percent of store revenue. Implemented aggressive marketing strategy to compete against off-campus/online textbook sellers.

            ·          Transformed sales training process, improving customer service and staff productivity by delegating duties and increasing autonomy in decision-making process. 

Education

Bachelor of Science, Business Administration/Information Sciences & Technology – Pennsylvania State University,
Wilkes-Barre campus – Wilkes-Barre, PA

Enrolled in Master of Science, Information Systems & Technology – Claremont Graduate University – Claremont, CA

Professional Affiliations

iRise Certified Modeler

GE Women’s Network

Los Angeles Venture Association (LAVA)

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