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RUBY STONE
309 Brindisi Way
Cedar Park, TX  78001
512-345-9876 (Home)
            512-826-121230(Cell)             
ruby.stone@gmail.com

DIRECTOR/SENIOR MANAGER, MARKETING / BUSINESS DEVELOPMENT

DYNAMIC ENTREPRENEURIAL MARKETING EXECUTIVE WITH ORGANIZATIONAL IMPACT

Accomplished self-starting executive with effective market management and technology commercialization skills. Strategic thinker that drives revenue results with dynamic business strategy and plan to increase opportunities. Thrives in complex business environments to achieve objectives within cost targets. As a dynamic team builder drives results-driven business relationships and value-driven achievements.

Guides alliance and customer requirements into offerings to increase revenue potential. Adapts and learns quickly in new environments with a broad range of technologies to deliver results in a timely manner.

AREAS OF EXPERTISE
Opening of New Markets – Developer of Effective Business Models
Extensive Knowledge of Technology and Service Business - New Technology Commercialization Strategic Planning - Product Launch - Project/Program Management
Market Management Processes - Dynamic Leadership - Complex Problem Solver
Fortune 1000 Corporate Experience - P&L Responsibilities
New Process Development/Productivity Improvements - Effective Negotiation
Skilled Communicator/internal and press - Early Adoption Processes
Marketing Campaign Development and Implementation
Trade Show/Customer Event Planning and Execution
Alliance/Relationship Management – Critical Situation Management
Experienced Large Business Closer - Strategic Account Management - Consultative Selling
R3 Account Management Training - People Management - Team Building Change Management/Facilitator - Effective Recruiting/Staffing - Skills Development - Career Planning Succession Planning - Engineering, Quality and Manufacturing Management
Advanced MS Office and Computer User

RELEVANT PROFESSIONAL EMPLOYMENT

·         NOV M/D Totco - Largest drilling information service provider in the Oil an Gas Industry     
Senior Manager, Market Development                                                                     Challenged with dynamically growing revenue from $80 Million to $300 Million in 5 years. Revolutionized existing business model from individual rig sales to drilling contractor enterprise business software sales that dragged individual products as a whole complete operational solution. First-ever innovative marketing strategy drove revenue growth of over 20% year over year. Best Practices Market Management drove the voice of the customer into business unit operations. Achieved visibility with dynamic marketing team, release management, effective advertising, trade/customer events, press releases, and training and support for high level sales engagements, all within a $1Million marketing budget.

·         BMC SoftwareDistributed database management tools                                        
Senior Product Marketing Manager                                                                                               Expanded revenue opportunities by creating new entry DBA products to initially penetrate accounts. Revenue opportunity was created with dynamic campaigns for add-ons following initial successes with the entry product that drove over $30 Million of revenue for FY2002. Results achieved with effective programs including sales force training, agency production of collateral, event execution, advertising creative and placement within a $2 Million budget. Maintained the leadership position in the database tool market. Recognized as outstanding contributor in BMC 2002.







Page 2                                                                                     RUBY STONE

·         Dell ComputerMajor manufacturer of personal computers, workstations, servers and peripherals                                                                                                   
Senior Manager, Global Alliances                                                                                              Recruited to open the workstation segment for Dell in the Intel workstation market by creating application demand and generating resulting sales. Strategic executive alliances with leading workstation application providers assured top workstation application performance by securing senior level commitments and highly tuned software applications and workstation certifications that assisted large account sales. Strategic industry awareness was achieved though effective show planning, implementation and sales training to facilitate sales opportunities resulting in Dell leading in workstation shipments after 1 year within a $3Million budget. Recognized by IDC for driving prudent investment into workstation vertical application segments that positioned Dell to achieve #1 in workstation shipments in 2000.

·         IBMWorld leading provider of computing software, hardware and services solutions            
Senior Marketing Program Manager                                                                                  Extended the leadership position in enterprise desktop computing, focusing on enterprise financial customers to identify critical migration requirements and driving them into the development process to assure adoption. Product was delivered from development to market in six months, meeting all milestones and within a $1Million budget. Collaboration with customers, sales, and support teams built the effective Go-To-Market plan for IBM's server-managed client environment for network computing. Maintained high customer satisfaction of early adopters while initial rollouts took place. Served as a catalyst for dragging revenue exceeding $50Million follow-on revenue as a result of high customer satisfaction.
Senior Engineer/Program Marketing Manager                                                          Established IBM as a major player in new processor technologies and drive the adoption of new PowerPC technologies. Strong relationship management skills drove the adoption of PowerPC technologies with Microsoft, Sun and leading IHV executives. Business cases and expanded distribution opportunities motivated IHVs to drive hardware and software providers to support PowerPC technology and provide features RISC System/6000. Over 30 options were delivered and reduced both IBM development expense and time to market.
Senior Account Manager                                                                                                        Opened the OEM channel for IBM’s Software Group that created a new revenue opportunity for IBM. The OEM Sales Channel was launched to industry leading personal computer manufacturers driven by business cases and accepted by Dell and Compaq as OEM accounts to exploit IBM’s OS and NOS and increase their large account opportunities. Recognized as top OEM account manager.
Senior Software Developer Marketing Manager                                                         
Established the leading application portfolio for IBM PS Software Group. Top application developers were attracted and retained in building of over 1000 business applications for desktop and Network Operating System. Demand was built to establish IBM as the leader in desktop operating system and NOS software. Business and technical plans drove account opportunities, promotions and technical conferences that laid the groundwork for establishing one of the largest software developer networks in the world.

Career Note: Continuously promoted on merit throughout IBM in Management and Project Leadership Positions in Engineering, Quality and Manufacturing Operations solving new challenges from developing software testing processes to sourcing and manufacturing new technologies, planning and implementing manufacturing consolidation and site relocation, creating mass wet processes for Surface Mounted Technology, creating printer assembly automation processes, setting the standards for new reutilization processes for electronics and effective design for computer and printer manufacturability and reliability.










Page 3                                                                                    RUBY STONE

WORK EXPERIENCE

NOV M/D TOTCO, Austin, TX
Senior Manager, Market Development 2003-2009

BMC SOFTWARE, Austin, TX                                                                                                
Product Marketing Manager 2001-2003

DELL COMPUTER CORPORATION, Austin, TX
Senior Manager, Workstation Global Alliances 1999-2001

IBM CORPORATION, Austin, TX 1989-1999
·         Senior Marketing Manager, Network Client Software, IBM Software Group        
·         Business Strategy Advisor, Microsoft Marketing Programs, IBM RS/6000        
·         Sr. Engineer/Program Manager, IBM RS/6000 Div.                                         
·         Sr. Account Manager, IBM Personal Software Products, OEM Sales               
·         Program Manager, IBM Entry Systems Div., Software Developer Marketing      

EDUCATION

·         Graduate work towards M.S. in Mechanical Engineering/ Industrial Engineering at University of Texas, Austin, TX
·         B.S. in Industrial Engineering from Texas A&M University, College Station, TX




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