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MAYA. CAMARENA
309 San Remo Way
Yorba Linda, California 92001
Email: maya@me.com
Cell: 949.292.9876
(Online Format)
DIRECTOR
OF PRODUCT MANAGEMENT ~ DIRECTOR OF PRODUCT DEVELOPMENT
A highly accomplished, intelligent and
multi-award-winning Product Management & Development Executive and
passionate Business Catalyst with over 16 years of successful industry
experience. Uniquely able to generate
exceptional results, innovation and offer cost effective, practical and
profitable solutions within companies due to expertise in manufacturing, engineering,
and customer driven solutions. This is
evidenced by seven industry awards, earning credit on two U.S. design patents,
a winning record penetrating U.S. and global markets, double-digit growth of
revenue and profits, and repeatedly earning highly coveted product placement
with high profile customers. A visionary
and enthusiastic leader who delivers solutions by aligning technology, the
marketplace, customer demand and manufacturing, guaranteeing consistent growth
in revenue, profits and market share.
AREAS
OF EXPERTISE AND STRENGTH
Hardware and Software Development
Marketing Strategy Development and Execution
Profit & Loss Management
Product Planning and Forecasting
Product Strategy Development and Execution
Product Lifecycle Management
Product Development and Management
Project Management/Program Management
Cost Reduction/Turnarounds
Market Requirements Documents (MRD)
Product Requirements Documents (PRD)
Business Cases & Planning
Disruptive Technology Implementation
New Product Development Initiatives (NPD / NPI)
ODM/OEM Material Sourcing
Six Sigma Process Improvements
User Interface and User Experience Design
Build/Buy/Partner Evaluation
Competitive Intelligence & Research
Leading Cross-Functional teams
Global Product Introduction
MANAGEMENT
EXPERIENCE
TOSHIBA AMERICA
INFORMATION SYSTEMS INC., Irvine, California; 12/2001 – Present
Digital Products
Division
Global Branded Product Development & Management
Directed a team of Product Managers to define
and develop new consumer electronic products
for high-growth market segments;
helping Toshiba to become the top
supplier in the market. New product
categories included mobile storage products, portable backup solutions, accessories,
and personal cloud devices for home networks, smartphones and tablets. Established new product ideas &
strategies, long-term development plans & budgets, and lead the development
of industrial design & user interface to create innovative, state of the art, hardware and software solutions.
Created business plans, use cases, product concepts and drove overseas supplier
(OEM) selection/qualification. Identified market opportunities based
on first hand analysis of market
research and customer studies, created MRDs and PRDs to enhance existing
products and define new products with unique
selling features.
·
New
products overachieved on revenue, profit and units; set records in market share growth by becoming a top three supplier in less than one
year, reached profitability in less than
eight months, and fueled company revenue expansion with double digit year-over-year growth.
·
Team
Player Award (2010), for outstanding
contributions to the organization for leading the product management and
development team to create a global product line (Americas, EMEA, APAC), delivering over $420M annually in new
profitable revenue.
·
Architected and implemented a new product
development process (NPD/NPI) to build consensus rapidly on new market/product opportunities, reducing
decision making time and mitigating risk, allowing products to be brought to
market faster and earn significantly more revenue.
·
Six
Sigma Superiority Project Award (2009), for optimizing the product design
process to increase profit by $5M;
improved manufacturability, reduced product costs and accelerated
time-to-market by 40%.
·
Six
Sigma Superiority Project Award (2008), for redefining the global business
process and significantly reducing the time required for business and product
planning, saving over $1.5M annually
in time and labor costs.
·
Standing
Ovation Award (2007), for the best example of synergistic behavior between
different Toshiba divisions. Recognized
for the very first successful cross-divisional product that was developed in the
U.S. and marketed globally.
·
Customer driven new products and solutions
exceeded sales expectations. Lead customer facing presentations to win
business and placement at national retailers including Best Buy, Circuit City,
Office Depot, Wal-mart, and Sam’s Club.
·
Team
Player Award (2007), from Toshiba America Information Systems Inc. for creating an entirely new global product category that generated significant new revenue streams.
·
United
States Design Patent Award – Patent Number: US D629,399 S, December 21,
2010. Inventors: Camarena et al.
·
United
States Design Patent Award – Patent Number: US D578,119 S, October 7,
2008. Inventors: Camarena et al.
·
Competitive Intelligence; we had a new product in development that
was close to production, and based on competitive research we found our competition
had a much slimmer product due out at the same time. We went back to the drawing board and
reconfigured our product to be substantially slimmer in only 30 days, then went
into production on equal footing. By being aware of the external environment
and checking on our competition, we were able to save 30% of our revenue in the
U.S. Market.
TOSHIBA AMERICA
INFORMATION SYSTEMS INC. (continued)
Storage Device
Division
Business Development Director
Joined a newly formed
$7M business unit and directed the development of new business opportunities
for Toshiba hard drive technology in the consumer,
commercial and industrial markets.
Rapidly promoted to lead the
business unit with responsibility for profit
& loss management, marketing programs, product strategy, business
plans, identification of target markets/customers, and departmental goals, budgets
and forecasts.
·
Quickly grew business unit revenue to $25M with successful market penetration in
personal entertainment, navigation, game consoles, digital video recorders,
mobile phones, medical systems, business machines, automotive, home
entertainment, and in-flight entertainment.
·
General
Manager's Award (2006), for creating new business opportunities for a total of $130M in new revenue over a five-year
period and becoming the division’s
second largest business unit.
·
Certificate
of Recognition for Outstanding Performance (2004), awarded by Toshiba Senior Management
for driving 26% growth in year-over-year
revenue.
·
Streamlined
the international communication process, overcoming multicultural barriers, to
quickly build consensus on new business/market opportunities and reducing decision
making response time from 5 days to 24 hours.
·
Envisioned
and created the global product strategy and business plan for Toshiba to enter
the highly competitive consumer solutions market and volunteered to lead the
product development team.
WESTERN DIGITAL
CORPORATION, Lake Forest, California; 3/01 – 12/01
Western
Digital is a leading manufacturer of hard disk drives that are used globally in
PCs and external hard drives.
Retail Marketing Manager
Drove marketing and product development
strategy for the $150M retail business unit.
Direct profit and loss accountability, directed product
design/development, MRD/PRD creation and created global marketing
strategies. Managed $32M marketing
budget and lead an international team that exceeded business unit revenue and
profit goals.
·
Achieved
a 30% increase in revenue by
creating a highly effective consumer product line, turning around a breakeven
business to a 12% operating profit within seven months.
·
Negotiated
exclusive retail agreements and exited unfavorable business relationships,
leading Western Digital to become the
number one supplier in the retail market.
·
Increased profit $2M through cost reduction
strategies, outsourcing
domestic production, introduced Asian based OEM suppliers, and creating tools
to control spending of market development funds.
·
Established
worldwide market leadership and set new
market trends by collaborating with product engineers to exploit fresh
technologies and low-cost performance enhancements, resulting in a 25% increase
in product performance.
INFOCUS SYSTEMS
INC. (formerly PROXIMA CORPORATION), San Diego, California; 2000 – 2001
Proxima
was a manufacturer of digital projectors and projector accessories for the
business-to-business market. In 2000,
InFocus acquired Proxima and transitioned product management functions to
existing InFocus resources.
Corporate Product Manager Global Accessories
Managed the lifecycle of over 200 products
with responsibility for profit & loss, forecasting, pricing and promotions;
directed product development of MindPath branded remote controls and Proxima soft/hard-sided
projector cases. Lead a team to deliver
new product solutions based on customer interviews and market research.
·
Increased accessory revenue to $12M, a 20%
year over year improvement by developing a best-selling key fob
presentation remote and expanding projector accessories to include a hard-sided
case that could be customized and shipped within 24 hours.
·
Established
specifications to eliminate duplicate products and improved operational
efficiencies to reduce accessory
inventory by 45% over six months, while facilitating the transition of product
management responsibilities to InFocus.
·
Created
a risk mitigation plan to avoid
significant revenue impact during market shortage conditions, securing
additional inventory of high value replacement parts.
SCHLAGE LOCK
COMPANY, A DIVISION OF INGERSOLL-RAND, PLC., Colorado Springs, Colorado; 1999 –
2000
In
1999, Schlage began integrating electronics into residential style deadbolts
for the multi-family market.
Product Manager Electronic Locks
Directed a cross-functional team on the
development and launch of new electronic access control products. Created the master project schedule and
managed the new product development process, ensuring launch was on time and
within budget. Communicated project
status and requested capital investments through a formal, multi-phased
tollgate process.
·
Managed
outside design resources to develop disruptive technology for implementation
into new products, reducing product
development costs by 15%.
·
Optimized
project schedule to work on critical path items in parallel, improving time-to-market by six months
and recapturing over $10M in lost sales
opportunities.
·
Assisted
in alpha/beta builds, regulatory testing, managed pilot production runs and
participated in FMEA processes.
WOODS INDUSTRIES,
INC., A DIVISION OF COLEMAN CABLE, INC., Carmel, Indiana; 1998 – 1999
Woods
Industries is manufacturer of extension cords, surge protectors and related
products for consumers and professional contractors. In 1998, Woods secured licensing agreements
to develop IBM, Ameritech and Zenith accessories for the consumer market.
Product
Manager – Computer, Telephone, Audio and Video
Hired as a Product Specialist and was
promptly promoted to Product Manager, responsible for developing and launching
the branded accessories program for the retail market.
·
Determined
product specifications for 600 new
products, managed industrial design and packaging development.
·
Collaborated
with brand licensing departments of IBM, Ameritech and Zenith to ensure new
products capitalized on brand equity and adhered to all branding guidelines.
·
Created
MRDs, PRDs, marketing and sales collateral, and presented at national
retailers, winning assortments with
Wal-Mart, Target, Staples, Home Depot, Best Buy, and Office Max.
·
Qualified
new international suppliers, with extensive travel overseas to inspect and
audit supplier facilities.
OREK'S ELECTRONICS
INC., Walnut, California; 1995 – 1998
Headquartered
in Taiwan, with manufacturing facilities in China and Southeast Asia, Orek’s
Electronics was an original equipment manufacturer (OEM) and original design
manufacturer (ODM) of computer accessories, telephone accessories and
audio/video products.
OEM Sales and Marketing Manager
Lead U.S. sales and marketing efforts,
acting as the office manager, sales manager and marketing manager. Directed a team of six sales representatives
to service and grow a $15M OEM/ODM business.
·
Doubled OEM sales, adding over $3M in profit, and expanding customer base by 45%.
·
Traveled
extensively with customers to factories in Taiwan, Hong Kong and China.
·
Oversaw
new product fabrication and assisted with ISO/regulatory certification.
·
Personally
designed company catalog and
directed outside agency to develop
company website.
QUALITY COMPUTER
ACCESSORIES, INC., City of Industry, California; 1993 – 1995
Taiwanese based Original equipment manufacturer of
computer accessories and peripherals.
Western Region
Sales Manager
UNITRON COMPUTER
U.S.A., INC., City of Industry, California; 1991 – 1992
Asian based manufacturer of personal computer hardware.
Account Executive
Dealer Accounts
PROFESSIONAL
DEVELOPMENT
Blackblot Strategic Product Marketing and Management,
280Group
Blackblot Business and Marketing Planning, 280Group
Blackblot Procedural Requirements Management, 280Group
Media Spokesperson Training, Blue Streak Comm.
Six Sigma Green Belt; DMADV & DMAIC Certified
Project Leader
Influencing for Win-Win Outcomes, AchieveGlobal
Connecting and Communicating with Japanese Colleagues,
R. & Assoc.
Disk Drive Technology, KnowledgeTek Training
Antitrust Legal Training Seminar, Toshiba America Inc.
Export Control & Compliance, Toshiba America Inc.
EDUCATION
Bachelor of Science in Business Administration, UNIVERSITY OF PHOENIX, Phoenix, Arizona
Electrical Engineering (Studied full time for three years), CALIFORNIA STATE
POLYTECHNIC UNIVERSITY, Pomona, CA
Technical Diploma Computer and Electronics Technology, DON BOSCO
TECHNICAL INSTITUTE, Rosemead, CA
TECHNICAL
STRENGTHS
Consumer Electronics
Apple Computers, Mac OS and Peripherals
PCs, Windows OS and Peripherals
Hard Disk Drive Technology
Digital Projection Systems
Smartphones and Tablets
Networking (wired/wireless) Technology
Digital Cameras, Video Cameras and Video
Recorders
GPS/Navigation Systems
Microsoft Office Suite
Microsoft Vision and Project
Advanced Excel and PowerPoint
Willing and able to travel nationally or
internationally as needed to support business objectives.
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