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Gita Strategies

Excellence Exceeding Expectations

 JAMES M. GRANDONE
309 Jefferson Road

Edwardsville, IL 62025

618/692-1892
gita@charter.net

EXPERIENCE SUMMARY____________________________________________________________

30 years in professional public relations agency work

Past president of professional association (IABC – St. Louis)

Presidential campaign staff

Congressional campaign staff

OVERVIEW_________________________________________________________________________

As owner of Grandone Media Strategies, I provide strategic marketing and public relations counsel to top decision makers at law firms, corporations and organizations and develop a strategy to help them achieve their business objectives through effective communications.  I use press/media announcements,write Web site content, write/edit company materials, draft and finalize,executive/candidate’s speeches, networking and certain aspects of social media.

I execute campaigns using proven public relations techniques as well as my own that I have found to be effective, and follow through work with reporters, producers and editors.  My career is a record of exceeding expectations in generating stellar results for clients.  I also have a unique, proven ability to successfully reverse undeserved negative reputations of organizations through working with decision makers to communicate directly with detractors in the news media or general public. 

Having worked primarily with top-level decision makers for most of my career, the breadth and depth of my experiences enable me to establish peer-to-peer communications with company leadership.  I have become the trusted counselor to dozens of CEOs in avariety of businesses and organizations. My longstanding relationships with editors, producers and reporters in print and broadcast media directly benefit my clients.

SKILLS_________________________________________________________

Media Relations/Publicity

Strategic Counsel in Law/Politics/Business/NFP

Media Training

Commentary/Op-ed writing and placement

Public Affairs

Press Conferences

Crisis Communications Plans/ Crisis Communications execution

Web Content writing

Feature Articles placement

Advertising concept development/design/campaign /buy

Brochure Development

Not-for-Profit Governance

Fundraising Events/support

PROFESSIONAL EXPERIENCE___________________________________

Grandone Media Strategies

President 2000- present

Ø  Worked with leaders of mid-size St. Louis law firm to create and identify opportunities for principals to garner publicity in their primary areas of practice.  Generated extensive news coverage of public employee pension underfunding issue incities in Missouri and Illinois, resulting in millions of dollars saved by municipalities and satisfaction by firefighters and police organizations in those communities, policy adjustments by municipalities. We provided information to the public through the media that aided in passage of sales-tax increase referendum during the Great Recession. 

Ø  Provided litigation PR, strategy, media training and media relations for attorneys and their clients both before and after lawsuits were filed.  Successful cases span Illinois, Missouri, Florida and Nebraska.

Ø  Generated feature stories about individual attorneys and their practices.  Worked with individual attorneys on social networking and placed several associates on not-for-profit boards of directors.

Ø  Worked with legislators and environmental coalition to pass significant environmental legislation in Illinois.

Ø  Helped stop legislation in Missouri House and Senate that would have harmed pension funds for retirees.

Ø  Promoted a Midwestern airport, located adjacent to a major U.S. Air Force Base as an ideal location for international air cargo operations from Asia. An idea hijacked by Lambert St. Louis International Airport and St. Louis business leaders.

Ø  Created promotional brochure for the airport in Chinese, Spanish and English.

Ø  Overcame vocal, local criticism of public funding of airport through positive media relations. 

Ø  Successfully positioned airport within the U.S. and internationally, specifically China and Indonesia, in international air-cargo business publications worldwide. Also created collateral materials and advised airport director on marketing strategy.

Ø  Served as outside Marketing Director for mainframe financial software company in the Golden Triangle (North Carolina). Worked with company leaders to re-establish company’s reputation and rolled out new corporate identity following emergence from bankruptcy.

Ø  Developed Web site and provided content for internal &customer access to new product software.

Grandone Hauser, Inc., St. Louis, Mo.

President 1995-2000

Ø  Supported litigation in defense of an aviation company accused of causing a major commercial airliner disaster in Florida.  Effort included extensive use of media training of legal spokesperson and company executives, public and message development, to help gain client’s acquittal.

Ø  Refocused message that the event was an accident, not a crime, when criminal charges (RICO) were threatened. Advanced and attended Congressional hearing on air safety and handled media relations for several National Transportation Safety Board hearings.

Ø  Managed media relations, fundraising support and community awareness campaign to oppose recommendations by the federal Defense Base Realignment and Closure Commission (BRAC) in 1995 and 2000. Successfully reversed recommendation by U.S. Department of Defense to close an Army installation in the area.

Ø  Assisted in getting community support for successful effort to retain a major Air Force joint-command base in Southwestern Illinois, which retained more than 13,000 jobs with an economic impact of $3.7 billion.

Ø  Promoted the Southwestern Illinois region for economic development to St. Louis Metropolitan business and government decision makers through a comprehensive, multi-year public relations program.

Ø   Campaign covered an eight-year period and contributed significantly to the generation of billions of dollars in private and public investments, such as new business location and new infrastructure.  It enhanced the region’s reputation as a business-friendly location.  Promotions included attracting extensive capital investment by Dial Corp., Hershey’s Corp., Anheuser-Bush, Inc. and other major companies for logistics operations locations in Gateway Commerce Park in Southwestern Illinois. Campaign also drove unprecedented growth of retail and residential development (case study available on Web site).  Attracted visit by then President Bill Clinton.

Ø  Successful implementation and promotion of St. Louis metropolitan ridesharing program for regional transit agency. Resulted in significant increase in ridesharing, carpooling, vanpooling, and air quality awareness campaign to help bring region into compliance with U.S. EPA air-quality standards.

Ø  Lead all aspects of small, regional public relations firm in Midwestern United States. Responsible for new business development and client service, as well as managing day-to-day operations and employees.

Marketing Mix, Inc., Clayton, Mo.

General Manager Public Relations 1992-1995

Ø  Lead Public Relations department of dynamic, integrated marketing company in suburban St. Louis.  Developed strategy and managed implementation of public relations aspects of advertising/events/public relations integrated marketing campaigns.

Ø  Introduced major, re-flagged hotel in downtown St. Louis using a fun and highly creative event, which included the Flying Elvi, to draw thousands of people to the hotel downtown at rush hour. Partnered with St. Louis radio station and created an event that generated extensive local publicity and millions of impressions worldwide with Flying Elvi video from uplinked news coverage.

Ø  Managed new-product launch in test market that successfully introduced a new beverage product (milk alternative) category in Arizona. Generated extensive media resulting in heavy trial of product by target market. Product later introduced nationally, based upon results of test market success.

Ø  Launched Fx, a Fox television cable channel, in the St. Louis media market. Partnering with a radio station, listeners were sent on a scavenger hunt throughout the metropolitan are to find original items with the Fx logo and call in to the station to win prizes.  The promotion raised awareness about the new channel in the market and increased traffic to the designated locations.

Edelman Worldwide, St. Louis, MO

Account Supervisor 1988-1992

Ø  Significantly increased awareness of orthopedic and anesthesiology services provided by major St. Louis Health Center. Dramatically increased number of patients seeking services by doctors providing those services through intense media relations and awareness campaign.  Resulted in the two areas becoming major profit centers for the hospital and ultimately independent.

Ø  Established identity and maintained awareness of small community hospital through integrated marketing and community outreach to surrounding cities and towns. Included monthly newsletter, publicity, speaking engagements and free medical assessments.

Ø  Developed and implemented strategy for economic development campaign to attract jobs and businesses to middle-sized industrial city in Central Illinois through a comprehensive regional and national publicity campaign utilizing national trade publications and local and Midwest media outlets.

Ø  Took advantage of banking deregulation by creating promotion for Sundaybanking to a suburban St. Louis County bank and its branches.

About Grandone Media Strategies __________________________________

How do we do what we do for you?

Proven public relations techniques often surprise individuals unfamiliar with the business.  Most of what we do to promote your business/organization relies upon relationships that have been established for years or those that are only just beginning.  Grandone Media Strategies usually knows the individual to whom a story is being pitched.  We have spent decades cementing relationships with reporters, editors and producers, who have come to trust us that when we bring them a story, it is a good one. Even with the high turnover in the media, we stay on top of what reporter is covering what beat.

What must be done using a cover letter and a press release by other public relations firms can be accomplished by a phone call or email by Grandone Media Strategies.

When necessary, to get a story placed for a new client, we will issue a press release, a media advisory, organize a news conference, or create media availabilities,  It is unnecessary, however, to undertake these activities if one already has good relationships with the media.

Grandone Media Strategies is a “go-to” firm for the media on many subjects.  Let your company become part of that roster.

Our news releases contain only truthful statements, which helps secure our credibility and yours with the news media.

If we send out an alert for a news conference, the media and press know it is worth their time to cover it, based on their previous experience with us.

We use social media to magnify your message to the internet by posting information and announcements on blog sites, Twitter, Facebook, online publications, news aggregators, as well as Web sites reaching your target audiences.

Our clients value our counsel as much as our results.  We bring extensive experience with the media, as well as our broad and deep knowledge of businesses we have worked with in the past.  Our learning curve is a vertical line in most industries.  We get to know the people we work with and what they do quickly and apply that knowledge to help them succeed.

Pro Bono Work/Membership/Honors

Chicago Bar Association - Associate Member

Bar Association of Metropolitan St. Louis (BAMSL)- Annual Bench & Bar conference panelist for “The Big Case.”

KSDK TV NewsChannel 5 Diamond Award - recipient

Annual Congressional Prayer Breakfast with Representatives John Shimkus, Bill Enyart and Rodney Davis  - sponsor

American Red Cross Disaster Services – Five-year award as Disaster Services Volunteer - certified

EDUCATION__________________________________________________

B.A., Political Studies, University of Illinois at Springfield

Additional studies in journalism, senior with degree, Southern Illinois University Edwardsville

Graduate Fellowship in Public Affairs

CORO FELLOW:

Graduate Fellowship awarded by Coro Leadership Center, a not-for-profit foundation that provides leadership training in public affairs.

As part of the fellowship, I was assigned to: Saint Louis Symphony Orchestra, Metropolitan Association for Philanthropy, Mallinckrodt Chemical, City of St. Louis Community Development Agency, Missouri AFL-CIO, and statewide campaign for Roy Blunt, Sr.

   

Salary requirements depend upon location and level of risk.

Confidential references available upon request.
ADDENDA

*Industries Served:

Aviation/Aerospace

Airport Business                                                  

Banking/Finance                                                                   

Campaigns/Referenda                                                                                                      

Economic Development Organizations               

Entertainment                

Environmental                

Firefighters Associations

Food & Beverage/catering coordination

Gaming                                 

Health Care                                                                   

Higher Education                                                                                    

Hospitality

Labor/Unions                                                                                    

Law

Litigation PR

Military/Defense (BRAC)

Not-for-Profit

Police Associations

Publishing& Authors

Religious Organizations

Retail

Sports Marketing

Technology

Teleservices

Television/Radio

Trade

Travel/Tourism

Transit    

*Select Clients Served (in alpha order):

AAU/USA Junior Olympics

AFL-CIO Southern Illinois Builders Association

Busch Gardens

                 Tampa (FL) & Williamsburg (VA)

Answer Midwest

Casino Queen

Centenary United Methodist Church

Civic Entrepreneurs Organisation (St. Louis)

Congressional Prayer Breakfast (IL)

Coro Foundation

Danna McKitrick, P.C.                                  

Data Design Associates

Decatur Economic Development

Foundation (IL)                                                  

Emmis Broadcasting

Fred Miller, author

Gateway Commerce Center (see Tri-Star)

GHB Publishers for Kurt Warner’s book

IVIS International, Inc.

Jacoby Arts Center

KMOX Radio CEO

Korte Construction                 

KSDK TV

Leadership Council Southwestern Illinois

McHenry County (IL) Economic Development Council                

MidAmerica St. Louis Airport                

MidCoast Aviation

Monticello Investments, Inc.

National Tour Association

Patrick Mazza & Assoc.

Physicians’ Health Plan of Greater St. Louis

alston Purina

–Protein Technologies International

Regal Hotels International Holdings Ltd

Sabreliner Corporation

SabreTech, Inc.

St. John Nepomuk Catholic Church

St. Louis Homes & Gardens magazine

St. Louis Hotel Association

Southern Illinois University                                  

Southwestern Illinois College                                  

The Pasta House Company

Tri-City Regional Port District                                 

Tri-Star Business Communities                                 

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