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Senior Project Manager
Executive Project Manager
Contractor – Marketing Department
Search Engine Marketing Analyst
Intermix Media (formerly Euniverse, Inc.) – Los Angeles, CA 05/2001 - 01/2004
Senior Project Manager
Project management-
Office management-
§
Managed a Creative Team of up to 10 designers who consisted of Web,
Graphic and Print skill sets.
Software
Skills
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Project
Manager
Highly qualified professional with over 10 years project management
experience that thrives when working with dynamic cross-functional teams and
motivated to drive a business to success.
Proficient in the following:
§ Analytics
|
§ Data Management (Web)
|
§ Strategic Planning
|
§ Business Process Management
|
§ Problem Management & Troubleshooting
|
§ Team Building
|
§ Client Relationship Management
|
§ Project Management (PMBOK)
|
§ Workforce Planning
|
Professional
Experience
Capo
Marketing Group LLC – Castle Rock, CO 02/2010 - Present
Senior Project Manager
Project management –
§ Manage social media,
creative and technical web-related projects (SEO) throughout life cycle from
contract phase, brainstorming, resource management (consultants and agencies), and
development phase to final client approval and delivery.
§ Hiring and managing technology
consultants relating to SEO optimization and Drupal compatibility of client
websites and landing pages.
§ Analyze and
implement creative and copy changes to landing pages, banners, pop ups, email
campaigns and web sites based on ROI, CTR and Conversion rates.
§ Provide written
evaluations using leading Search Engine PPC consoles such as Google (keyword
lists, ad copy and bid management tools) for niche, retail, agency and
corporate clients.
§ Contract
Negotiations
§ Strategic Planning
and Budget Analysis
Video
Professor, Inc. – Lakewood, CO 09/2007 - 02/2010
Executive Project Manager
Project management –
§ Demonstrated
knowledge in contract negotiations, trademark laws, and copyright infringements
as it relates to E-Commerce.
§ Acted as a liaison
for outsourced Print, Affiliate, Internet Marketing and Media agencies.
§ Implemented a Fraud
Management Services Tool (Maxmind.com) to the existing Global Fraud Filter
system to lower fraudulent online purchases from 40% to 3% per Visa
requirements.
§ Worked directly with
every key stakeholder during the project process - developers, designers,
vendors, business development, departmental managers, general counsel, and
senior management.
Marketing -
§ Liaison to Marketing
business partners and facilitated creative approvals, content approval,
trademark infringements and product shipping.
§ Worked closely with
the creative team, legal department, and Sr. VP of Marketing to successfully
launch direct mail initiatives by creative approval, copy writing and
negotiating shipping costs with USPS and outsourced print vendor.
§ Demonstrated strong
writing skills through composition of product sheets, website content, online
banners, training guides, and direct mail inserts.
JonesNCTI
– Centennial, CO 05/2007 - 09/2007
Contractor – Marketing Department
Project
management-
§ Business analysis
resulted in approved recommendation to design, develop, and operationalize an
intranet page allowing Training Managers real-time online access to course
information and/or company changes that may directly affect their sales
initiatives. New site saved the company $84,000.00 annually in print costs.
§ Cultivated
partnerships with key stakeholders to manage the planning and execution of the
marketing strategy, increasing company presence at Cable Industry tradeshows
and expositions.
§ Implemented an
improved internal IT project management processes ensuring an end-to-end cycle
that included brainstorming business priorities, standardized project
management methodology, and governing body to ensure timelines are met.
§ Performed Site
Administrator role for company website (www.jonesncti.com)
driving strategic direction for content, course updates, maintenance, technical
trouble shooting, usability assessments, and search engine marketing.
§ Liaison to third
party vendors and managed relationships to ensure contract maintenance, timely
payment of invoices, issue management, and streamlining shipping processes.
Marketing-
§ Led a virtual
marketing team to compose collateral updates (hard copy and online), direct mail
initiatives, printing, and new marketing and business strategies (print
collateral needs, email lists, email campaigns, website marketing
opportunities, online marketing and online advertising).
Consultant
– Self Employed 01/2005 – 05/2007
Online Project Management
Project management-
§
Managed
creative and technical web project end-to-end life cycle; facilitating
brainstorm sessions with cross-functional teams, strategic plan development,
stakeholder buy-in, planning, implementation, budget analysis, resource management,
and operationalization of the project.
§ Performed analytics
to measure click-thru-rate, ROI and conversion rates to drive a shift in
strategic direction.
§
Led
new product implementation launching promotional email campaigns managing
virtual teams; Marketing Agencies utilizing Search Engine and Media forums.
§
Developed
proprietary analytics and reporting solutions for IT business and global
partners.
Marketing-
§
Launched
and managed CPM, CPC and CPA campaigns through custom proprietary html
interfaces and manage analytics based on traffic, click-thru-rate and
conversions making the appropriate changes to creative, ad copy or cart to
increase volume.
§
Marketed
new CPA and CPM campaigns on leading Search Engine PPC consoles such as Google Adwords
and Yahoo Search Marketing (keyword lists, ad copy and bid management tools)
for niche, retail, agency and corporate clients.
ValueClick,
Inc. – Westlake Village, CA 02/2004 - 10/2004
Search Engine Marketing Analyst
Project management-
§ Led promotional
projects introducing Valueclick's Search Services to new or existing clientele.
§ Collaborated with IT
Department to design, develop, and implement a proprietary comparable reporting
system similar to Google and Yahoo.
Implemented search services guidelines for legacy clients and Account
Managers.
§ Conducted business
analytics (i.e., P&L, budget and general income analysis) utilizing vendor
and internal source data.
§ Responsible for
technical problem management in collaboration with an cross- functional team of
IT leaders.
Intermix Media (formerly Euniverse, Inc.) – Los Angeles, CA 05/2001 - 01/2004
Senior Project Manager
Project management-
§
Managed
marketing and web development of E-commerce software product site, banners and
landing pages.
§
Managed and appointed design and technical
stakeholders to projects applicable to their skill set.
§
Document writing (Statements of Work,
Project Request Forms).
§
Reporting
- Revenue, profit and loss and product test results.
§
Quality
assurance
§
Customer
service
§
Managed
personnel specifically resourced to project.
§
Initiated
new business
§
Account
management
§
Problem
solving
Marketing-
§
Managed
Bid Management Tools for existing and new email campaigns through Google
Adwords, Yahoo Search Marketing, MSN and Ask.com.
§
Keyword
list building and analysis
§
Copy
writing
§
Research
& development
§
Utilized
proprietary reporting tools to accumulate ROI, click-thru-rate and CPC for
internal and external clients regarding online campaigns.
Office management-
§
Managed a Creative Team of up to 10 designers who consisted of Web,
Graphic and Print skill sets.
§
New
employee orientation, hiring, interviewing process, recruiting, incentive
programs, internal personnel issues, benefits (401k, medical, dental plans),
training and quarterly reviews.
§
Purchasing and managed hardware, software, and
office supply needs.
Software
Skills
Ms
Office, MS Word, Excel, Google Adwords, Mozilla FireFox, MAC, PC, Visio, Google
Chrome, Facebook, Hootsuite, Twitter.
Employment history
previous to 2001 is available upon request.
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