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Project Manager

Highly qualified professional with over 10 years project management experience that thrives when working with dynamic cross-functional teams and motivated to drive a business to success.
Proficient in the following:
§ Analytics
§ Data Management (Web)
§ Strategic Planning
§ Business Process Management
§ Problem Management & Troubleshooting
§ Team Building
§ Client Relationship Management
§ Project Management (PMBOK)
§ Workforce Planning

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Professional Experience


Capo Marketing Group LLC – Castle Rock, CO                                              02/2010 - Present

Senior Project Manager


Project management –
§  Manage social media, creative and technical web-related projects (SEO) throughout life cycle from contract phase, brainstorming, resource management (consultants and agencies), and development phase to final client approval and delivery.
§  Hiring and managing technology consultants relating to SEO optimization and Drupal compatibility of client websites and landing pages.
§  Analyze and implement creative and copy changes to landing pages, banners, pop ups, email campaigns and web sites based on ROI, CTR and Conversion rates.
§  Provide written evaluations using leading Search Engine PPC consoles such as Google (keyword lists, ad copy and bid management tools) for niche, retail, agency and corporate clients.
§  Contract Negotiations
§  Strategic Planning and Budget Analysis







Video Professor, Inc. – Lakewood, CO                                                         09/2007 - 02/2010

Executive Project Manager


Project management
§  Demonstrated knowledge in contract negotiations, trademark laws, and copyright infringements as it relates to E-Commerce.
§  Acted as a liaison for outsourced Print, Affiliate, Internet Marketing and Media agencies.
§  Implemented a Fraud Management Services Tool (Maxmind.com) to the existing Global Fraud Filter system to lower fraudulent online purchases from 40% to 3% per Visa requirements.
§  Worked directly with every key stakeholder during the project process - developers, designers, vendors, business development, departmental managers, general counsel, and senior management.
Marketing -
§  Liaison to Marketing business partners and facilitated creative approvals, content approval, trademark infringements and product shipping.
§  Worked closely with the creative team, legal department, and Sr. VP of Marketing to successfully launch direct mail initiatives by creative approval, copy writing and negotiating shipping costs with USPS and outsourced print vendor.
§  Demonstrated strong writing skills through composition of product sheets, website content, online banners, training guides, and direct mail inserts. 

JonesNCTI – Centennial, CO                                                                        05/2007 - 09/2007

Contractor – Marketing Department


Project management-

§   Business analysis resulted in approved recommendation to design, develop, and operationalize an intranet page allowing Training Managers real-time online access to course information and/or company changes that may directly affect their sales initiatives. New site saved the company $84,000.00 annually in print costs.
§   Cultivated partnerships with key stakeholders to manage the planning and execution of the marketing strategy, increasing company presence at Cable Industry tradeshows and expositions.
§   Implemented an improved internal IT project management processes ensuring an end-to-end cycle that included brainstorming business priorities, standardized project management methodology, and governing body to ensure timelines are met.
§   Performed Site Administrator role for company website (www.jonesncti.com) driving strategic direction for content, course updates, maintenance, technical trouble shooting, usability assessments, and search engine marketing.
§   Liaison to third party vendors and managed relationships to ensure contract maintenance, timely payment of invoices, issue management, and streamlining shipping processes.
Marketing-
§   Led a virtual marketing team to compose collateral updates (hard copy and online), direct mail initiatives, printing, and new marketing and business strategies (print collateral needs, email lists, email campaigns, website marketing opportunities, online marketing and online advertising). 

Consultant – Self Employed                                                                          01/2005 – 05/2007
Online Project Management

Project management-
§   Managed creative and technical web project end-to-end life cycle; facilitating brainstorm sessions with cross-functional teams, strategic plan development, stakeholder buy-in, planning, implementation, budget analysis, resource management, and operationalization of the project.
§   Performed analytics to measure click-thru-rate, ROI and conversion rates to drive a shift in strategic direction.
§   Led new product implementation launching promotional email campaigns managing virtual teams; Marketing Agencies utilizing Search Engine and Media forums.
§   Developed proprietary analytics and reporting solutions for IT business and global partners.

Marketing-
§    Launched and managed CPM, CPC and CPA campaigns through custom proprietary html interfaces and manage analytics based on traffic, click-thru-rate and conversions making the appropriate changes to creative, ad copy or cart to increase volume.
§    Marketed new CPA and CPM campaigns on leading Search Engine PPC consoles such as Google Adwords and Yahoo Search Marketing (keyword lists, ad copy and bid management tools) for niche, retail, agency and corporate clients.







ValueClick, Inc. – Westlake Village, CA                                                                      02/2004 - 10/2004

Search Engine Marketing Analyst


Project management-
§    Led promotional projects introducing Valueclick's Search Services to new or existing clientele.
§    Collaborated with IT Department to design, develop, and implement a proprietary comparable reporting system similar to Google and Yahoo.  Implemented search services guidelines for legacy clients and Account Managers.
§    Conducted business analytics (i.e., P&L, budget and general income analysis) utilizing vendor and internal source data.
§    Responsible for technical problem management in collaboration with an cross- functional team of IT leaders.

Intermix Media (formerly Euniverse, Inc.) – Los Angeles, CA                           05/2001 - 01/2004

Senior Project Manager

                

Project management-

§    Managed marketing and web development of E-commerce software product site, banners and landing pages.
§     Managed and appointed design and technical stakeholders to projects applicable to their skill set.
§     Document writing (Statements of Work, Project Request Forms).
§    Reporting - Revenue, profit and loss and product test results.
§    Quality assurance
§    Customer service
§    Managed personnel specifically resourced to project.
§    Initiated new business
§    Account management
§    Problem solving
Marketing-
§    Managed Bid Management Tools for existing and new email campaigns through Google Adwords, Yahoo Search Marketing, MSN and Ask.com.
§    Keyword list building and analysis
§    Copy writing
§    Research &  development
§    Utilized proprietary reporting tools to accumulate ROI, click-thru-rate and CPC for internal and external clients regarding online campaigns.

Office management-

§    Managed a Creative Team of up to 10 designers who consisted of Web, Graphic and Print skill sets.

§    New employee orientation, hiring, interviewing process, recruiting, incentive programs, internal personnel issues, benefits (401k, medical, dental plans), training and quarterly reviews.
§     Purchasing and managed hardware, software, and office supply needs.


Software Skills


Ms Office, MS Word, Excel, Google Adwords, Mozilla FireFox, MAC, PC, Visio, Google Chrome, Facebook, Hootsuite, Twitter.


Employment history previous to 2001 is available upon request.


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