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Cara
Kattchee
309 Etna Street, Berkeley, CA 94001 -
(510) 486-9876 - Email: cara@yahoo.com
OBJECTIVE
I'm
seeking an opportunity that focuses on data mining, specifically on identifying
and selecting populations using advanced data mining techniques. I'd like
to join an organization that engages, or is seeking to engage in building
models to predict targeted outcomes.
OVERVIEW
Seasoned
Business Consultant with extensive experience developing, interpreting, and
presenting business intelligence to create insight, stimulate action, and build
business. For over a decade, Chris has provided Business Analysis and
Project Management to clients in the electronic payments, transaction
processing, and banking industry. While there, he added to his expertise
in project planning, product management, business case analysis, and metrics
development and further honed his expertise in defining product strategy,
optimizing product effectiveness, and improving market intelligence. More
recently, Chris has added to his Business Intelligence background by completing
a professional certification using SAS Software at the University of
California, Berkeley Extension where he focused on predictive modeling.
His
consulting experience has given him the ability to adapt quickly to various
projects, easily handle changing conditions, remain customer-focused, and be
resourceful in problem solving and finding solutions. He is excellent at
working with internal and external stakeholders by synthesizing their requests
into business strategy and building consensus with everyone involved.
SPECIALTIES
Product and Project Management, Business Case and Strategy Development,
Metrics Design and Development, Interpreting and Presenting business
intelligence.
SOFTWARE TOOLS
Data Mining & Predictive Modeling: SAS.
Database Management: MS Access.
Reporting and Analysis: MicroStrategy, Cognos.
MS Office Suite: Excel, Word, PowerPoint.
EXPERIENCE
Business
Analyst - Visa Inc., Consumer Credit Product
Consulting Group, San Francisco CA, 2007 contract
Developed
business performance presentations to enhance credit card portfolio performance
for Visa's top-20 credit card issuing banks by analyzing proprietary cardholder
transaction data and formulating strategic direction. Developed and
prepared ad-hoc analysis and reports identifying trends throughout the credit
card landscape and highlighting portfolio upgrade opportunities.
Collaborated with account managers on portfolio strategy by tracking changes in
quarterly volume, usage, activity, and interchange performance. Prepared
findings for regional customer conferences and internal marketing and product
groups.
Consultant - Visa Inc., Processing & Emerging Products Group, San
Francisco CA 2005 contract
Product
managed Visa Vue Advantage, a desktop business intelligence product sold to
Visa Card Issuers for understanding cardholder behavior, developing targeted
promotions, building sales volume, and increasing customer loyalty.
Provided pre and post sales direction to Visa's customers and sales team
through hands-on demonstrations/presentations and ad-hoc portfolio analysis
resulting in sales to American Savings Bank, Bank of America, Suntrust, Toyota,
Citibank, US Bank, and Wells Fargo, generating ~$200K in new revenues.
Collaborated
with Client Services, Legal, IT, and Operations groups on a daily basis to
ensure both a smooth transition from prospect to client and to maintain quality
service to long-term customers. Received accolades.
Worked
with customers to capture user experience to both enhance current product and
develop future product enhancements maximizing user satisfaction and use of
resources. Documented requirements in annual business plan to ensure
future product enhancement implementation and to accelerate product delivery to
customers.
Managed
communications, promotions, advertising, billing, and $1.4mm budget.
Business
Analyst/Subject Matter Expert - Visa Inovant, Information Services
Group, Foster City CA 2003-2004 contract
Developed
a reporting database for Visa Extras, a points-based rewards program designed
to boost card usage and build loyalty. Worked with product and systems
groups to define cardholder lift and spend shift requirements to validate post
promotion spend behavior and to improve program effectiveness.
Implemented processes to track, prioritize, integrate, and test business
requirements. Developed proof-of-concept database to maximize and
streamline metric development and implementation.
Developed
the OBO Service user guide for Visa Extras, a file transfer service for
customers enrolled in Visa Extras. Defined Business rules to ensure
accurate understanding of program data requirements and business needs leading
to improved service to clients. Surveyed endusers and business partners
to gather requirements and ensure accurate service implementation. Became
subject matter expert for the Visa Extras Service Activation Guide and Member
Implementation Guide review committee.
Evaluated
and developed metrics used to support the Visa Extras sell-in strategy with
Banks. Researched and defined debit card usage, highlighting consumer
spend behavior and usage patterns to further strengthen the Visa Extras program
business case.
Surveyed
and performed analysis of consumer behavior to document and capture card user
behavior for debit card strategy development purposes. Analyzed consumer
use of signature versus pin choice at point of sale to capture usage patterns
and areas of opportunity.
Consultant - Visa Inc., Commercial Card Product Group, San Francisco
CA, 2000-2001 contract
Formulated
and implemented a product delivery strategy for positioning and delivering the
Visa Small Business Card program to Visa Card Issuers by developing a business
intelligence and metrics discipline.
Defined
and developed Visa Business card transaction reports detailing activity by key
market segments and categories to identify card issuance, volume, and usage
opportunities as well as merchant-focused promotions. Created a market
sizing methodology to accurately measure market size and segments.
Developed
a comprehensive body of small business market knowledge for members of the
product strategy group using competitor, industry, customer information leading
to the effective understanding of the market and ensuring resource direction
and approach. Enhanced communications by developing a presentation
template for product directors and staff.
Project
Manager - Npoint Inc., Los Gatos, CA 2000
contract
Designed
and implemented a certification strategy for the TIBC 3.0 chip-card, a consumer
chip-card intended for the U.S. market. Defined certification
requirements and developed scenarios for product development and
manufacturing. Resolved planning and scheduling issues for product
managers, engineers, and testers. Collaborated and coordinated with
Npoint engineers and certification agency staff to streamline and enhance
certification processes. Highlighted changes and modifications to product
and defined ongoing certification plan resulting in product certification approval.
Business
Analyst - Visa Inc., New Product Integration
Group, San Francisco CA, 1998-1999 contract
Designed
and built a business intelligence database for identifying authorization
processing trends in the transaction processing industry (acquiring side) to
aid planning and execution of Visa’s gateway strategy.
Project
Manager - Visa Inc., Consumer Credit Product
Group, San Francisco CA, 1997 contract
Implemented
Personalized Visa Rewards, a direct mail marketing program for banks and their
merchants to build customer loyalty via targeted merchant offers.
Developed and implemented reporting metrics to accurately measure cardholder
response rates and program effectiveness. Acted as a liaison between Visa
and Credit Card Issuers in managing day-to-day program activities.
EDUCATION
Business Intelligence using the SAS
System, Certificate
Program, University of California, Berkeley Extension, 2011.
MBA—Double major in Finance &
International Business, California State University, Hayward.
BA—Liberal Arts, California State
University, Hayward.
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