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RAHUL MISHRA

Flat No. 504, A1, Mayur Enclave, Ring Road , Worli – 400 020, Mumbai.
Ph: 9819774490(M), 022 2813 5398 ®, E-mail: rahul@yahoo.com

Seeking senior managerial positions in Corporate Communications/ Public Relations; in a frontline organization of repute.

PROFESSIONAL SNAPSHOT
Ø  A dynamic and resourceful professional with around 10 years’ rich experience in Corporate Communications/ Public Relations. Currently associated with Mahindra & Mahindra as Sr. Manager (Corporate Communications).
Ø  A keen planner, strategist and implementer with demonstrated competence for corporate communication planning, image building and effecting media strategies for enhancing company awareness which in turn contributes to ameliorated business.
Ø  Pivotal in instituting corporate communication departments at 2 major companies.
Ø  A keen communicator with proven ability to establish sound business relations with customers, media agencies and the general public.
Ø  Pursued Post Graduate Diploma in Journalism and Public Relations from Indian Institute of Mass Communications.

CORE FUNCTIONAL STRENGTHS

Strategy Planning
§   Framing strategies for establishing greater awareness about the company and its associated operations.
§   Networking with the top management for recommending viable business solutions.
§   Conceptualizing and implementing plans for facilitating generation of augmented revenue.
§   Mapping the movement of competitors and industry counterparts and accordingly fine tuning plans.

Corporate Communications/ PR
§   Networking with media personnel and establishing long-standing associations with them.
§   Organization of press conferences, media trips, interviews for apprising the media about company’s present and future activities.
§   Coordinating with advertising agencies for development of appropriate communications plans for generating product awareness.
§   Gauging the effectiveness of promotions and accordingly making changes.
§   Conducting conferences, seminars, and annual events for building greater public awareness.
§   Updating the staff and client with company news and actively involved in producing publications such as brochures, in-house magazines, news letters, journals.

Media Planning & Management
§   Handling appropriate media selection for generating awareness about company operations.
§   Collating information on product performance, market presence and brand position vis-à-vis competition in liaison with market research & consulting agencies.
§   Evaluating new communication media from time to time and effectively adopting the same.

Team Management
§   Inculcating a positive attitude amongst the employees.
§   Mentoring and motivating subordinates to make them perform to the best of their abilities                  

CAREER HIGHLIGHTS

Since Nov 05 with Mahindra & Mahindra, currently designated as Sr.Manager (Corporate Communications)

The position reports to GM (Corporate Communications), Team size handled: 6 

§   Looks after the Media Relations, which includes organization of Press Conferences, Media Trips, One-on –One Interviews and Writing of Press Releases.
§   Responsible for the Media coverage at the local level.
§   Interacts with the Advertising Agency for the Print, Television and Outdoor campaign, whicinclude providing creative inputs.
§   Manages the Mahindra website in terms of branding and updating it.
§   Handles the advertising campaign in the Radio.
§   Edit an in-house magazine called “INGENIOUS” for the employees.
§   Looks after the publication of a customer newsletter for the Mahindra customers.
§   Initiated the concept of “Net- Chat” of the employees with the top management.
§   Responsible for all other internal communication activities including organization of the “Employee Communication Meeting” on a quarterly basis and organization of “Annual Communication Meet”.
§   Representing the company in various forums.

Aug’02 – Nov 05 with Birla Sun Life Insurance (Aditya Birla Group), as Manager (Corporate Communications)

The position reported to Associate Director (Marketing & Communications).  Team Size Handled: 4
Significant Contribution
ü  Essayed a major role in establishing the corporate communications department in 2002.
ü  Engaged in BSLI advertising campaign for two consecutive years, which included the Print, Television and Outdoor Advertising. Also involved in BSLI Branch merchandising.
ü  Handles Media Relations, which includes writing of press releases, managing press conferences, one-on-one interviews with the top management, organization of media trips and managing the local media.     
ü  Distinction of initiating a Doctor's Programme all across the country meant for enhancing the BSLI Brand image. The team received an award from the Asian Insurance Forum for being the second most effective marketing & communications campaign in 2004.
ü  Brought out an in-house magazine called “Roshini” for apprising the employees about company activities and performance.
ü  Initiated publishing of a quarterly newsletter called ‘Life Line’ for the company policyholders. The aim was to educate customers about the company’s new policies and their associated benefits.
ü  Spearheaded website promotions for BSLI as a part of building the brand.
ü  Key institutional clients handled include IDBI Bank, Citibank, Bank of Rajasthan, Development Credit Bank and Catholic Syrian Bank.

Jan’00-Aug’02 with SKF Bearings India Ltd. as Manager (Corporate Communications)

The position reported to General Manager (Marketing & Communications), Team Size Handled: 3
Significant Contributions
ü  Pivotal role in initiating corporate communication activities in the company in 2002. This involved determination of corporate communication requirements.
ü  Handled Media Relations, which included writing of press releases, media trips and press conferences.
ü  Instrumental in organizing the annual Autoshow for two consecutive years.
ü  Organized a number of dealer meets and stockist’s meets all across the country.
ü  Involved in SKF's media planning and advertising campaign for two consecutive years.
ü  Managed the SKF website in terms of branding.
ü  Handled the SKF in-house magazine called “INDORAMA” for two consecutive years and initiated a number of employee communication activities including a Net-Chat with the employees by the CEO.

Feb’98-Jan’00 with Abacus Integrated Corporate Communications as Asst. Manager (Client Servicing and Media Relations)

A part of Triton Communications (PR Agency)
The position reported to VP (Corporate Communications), Team Size Handled: 7
Significant Contributions
Played a major role in the establishment of the PR division at Triton.
ü  Handled Media Relations, which included organization of press conferences, media trips and one-on-one interviews for some of the reputed corporate houses all across the country.
ü  Organized a number of training programmes for the employees of clients such as Morgan Stanley & GJEPC to improve the media management skills while at Abacus.
ü  Handled key clients such as Kinetic Engineering, Tata Finance, Eureka Forbes, GSL and Gati. Also handled the PR for Ms. Diana Hayden, the Ex Miss World.
ü  Instrumental in the management of Crisis Management for GSL, which led to substantial positive press coverage about the company.

Jun’95-Feb’98 with Sahara India Housing Limited as Sr. Executive (Corporate Communications)

The position reported to Senior Manager (Corporate Communications), Team Size Handled: 4
Significant Contributions
ü  Involved in Sahara's advertising and PR campaign for the Amby Valley project. The campaign was highly successful in creating the brand awareness.
ü  Organized a number of media trips and celebrity trips to the project.
ü  Played a key role in the management of Media Relations for the project.
ü  Involved in the organization of Events involving popular film and television personalities.
ü  Initiated a number of internal communication initiatives, which included organization of events and contests amongst all the employees.
ü  A key member of the team which was involved in the management of the website for Amby Valley.
ü  Handled the in-house magazine in coordination with all the departments.

IT SKILLS: HTML, C Programming, Java Script, Front Page, ASP and MS Office.

ACADEMIC CREDENTIALS
ü  Executive Post Graduate Programme in Management from NMIMS.
ü  Post Graduate Diploma in Journalism & Mass Communications (specialization in Public Relations and Advertising), Indian Institute of Mass Communications in 1995.
ü  M.Phil (Specialization in Development Communication) from Delhi University in 1993.
ü  M.A. (Specialization in Development Communication), from Utkal University in 1990.
ü  B.A. (Hons.), Ravenshaw College, Utkal University in 1987.

PROFESSIONAL MEMBERSHIPS
·          Currently a member of the following:
ü  PRSI (Mumbai Chapter)
ü  IIPA (New Delhi),
ü  CII Committee on Corporate – Voluntary Association Partnership
ü  XIC Academic Council.

DATE OF BIRTH: 5th June 1968.



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