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CURRICULUM VITAE
RAM SINGH
15/1 N S Road, New Delhi – 110 001.
Phone : 011-25252525 / CellTel : 0-9876543210
e-mail : ramsingh@rediffmail.com / ramsingh@gmail.com


EXPERIENCE IN MARCOMM, BRAND PROMOTION, RESEARCH, RURAL MARKETING, OOH ADVERTISING



CAREER OBJECTIVE:
To obtain a senior management position at a leading corporate entity that is challenging and, offers good amount of opportunities to prove self’s aptitude; which in turn would grow the self-bank of knowledge and help in placing myself at a good level in every desired sphere.


Years of Experience: over 11 years
Current Location: Delhi
Location Preference: Anywhere in India, South Africa, Canada, China


EDUCATION:
a) 1992–1994; Berhampur University, Berhampur, Orissa
Master in Business Administration (specialization: Marketing)
Marketing & Advertising Management, International Marketing, Brand Management, Marketing Research, Sales management, Consumer Behavior, Financial Management, Rural Marketing, Production Management, Business Policy, Business Environment & Laws, Small Industry Management
b) 1986–1989; Utkal University, Bhubaneswar, Orissa

B.Sc. (Chemistry Honours), Graduated in PCM stream


SUMMARY OF SKILLS AND EXPERIENCE:

Developed Branding and integrated marketing communication strategies for several brands across various industries (FMCG, White Goods, Automobile, Industrial inputs, IT, Development sector, etc.), new business development and media marketing. 

  1. Hands on experience in many brand building (rural, BTL / OOH) projects, with involvement from conceptualization, logistics planning, execution and, post-campaign analysis.

  1. Ideated, planned & implemented over 250 integrated marketing communication (OOH advertising, rural) projects for wide category of products & brands.

  1. Worked for five well-known brands out of India’s 10 most trusted brands (Times of India - Brand Equity Survey: India’s Most Trusted Brands, 2002) on various brand-building projects. They are DETTOL, BRITANNIA, COLGATE, PEPSI and THUMS UP.
PROFESSIONAL EXPERIENCE:
March 1997 – Present; Video On Wheels, New Delhi
Sr. Manager – Bus. Development & Client Servicing

Company Profile:
“Video On Wheels” (Dr. Jain Video On Wheels Ltd., popularly known as VOW; a JAIN TV group company) is a pioneer (in fact the concept creator) in rural marketing & below-the-line publicity over a decade. Now it is an integrated communication solution provider in rural as well as urban space, catering to a number of Indian companies & MNCs of diverse product profile.

Job Profile:
Development and Implementation of Integrated Marketing Communication program (Advertising, Direct Marketing, Events, PR, Media strategy)
  1. Business Development: Ideating, chalking out creative promotional strategies for clients, developing presentation
  2. Client servicing with all India branch co-ordination
  3. Active participation in corporate strategy & business planning
  4. Pre-campaign planning, Campaign monitoring & evaluation, Post-campaign feedback to client
  5. MIS transmission to various departments
  6. Data management – Census & other market information
  7. Lending intelligent support to marketing team at other branches for business development

Core Competencies:
  1. Good at strategy formulation, design, development and implementation of monitoring & evaluation frameworks.
  2. Good at logistics planning (for outdoor projects)
  3. Co-ordination / Networking
  4. Ability to consolidate information from multiple sources.
  5. Ability to design research studies & analysis.

Brands / Projects worked on:

Product Launch exercises across India :–

  1. Launch of Intel P-III processor in Mumbai (1998-99)
  2. Forhans’ FREEDOM toothbrush in Delhi (1998)
  3. Nestlé’s MILO (MFD) in few identified districts of AP (1998-99)
  4. MAGNET computer magazine (India’s 1st Internet Magazine) in 5 major cities of India (2000)
  5. E-commerce project of SKumars.Com (franchisee invitation drive through event based publicity, for their kiosk-networked business model) across 1028 identified towns of India (2000).

Communication campaigns for Social / Development sector  :–

  1. Audio-visual awareness generation campaign for Uttaranchal Health System Development Project on ‘community mobilization against female foeticide’ and ‘benefits of breast feeding to babies’ in selected districts of Uttaranchal for three months consecutively during 2004-05.
  2. Audio-visual publicity (awareness & education) for Rotary International on ‘Pulse Polio Eradication’ in high-risk areas of India for 5 consecutive years, from 2000 to 2005 (still going on).
  3. Educational workshops on temporary Family Planning (child spacing) methods for SIFPSA (USAID & Govt. of UP programme), to impart education to grassroot level health service providers.
  4. Educational & awareness generation campaign on behalf of UNICEF in Murshidabad district of West Bengal on various health hazards arising from use of Arsenic contaminated water (2000).
  5. Awareness generation campaign of two insurance schemes (Rajrajeshwari & Bhageshwari) from General Insurance Company (GIC) meant for empowerment of rural women & girls, with special emphasis on roping women self-help-groups (SHG) and administrative bodies at Panchayat level (1998).

Marketing Research projects :–

  1. Rural Consumer Behavior & usage pattern w.r.t. tea consumption, for two tea brands of HLL (formerly BBLIL) – Taaza & A1 (1997).
  2. Acceptability & anticipation of rural people w.r.t. then newly introduced insurance schemes, for General Insurance Co. (1998).
  3. Survey on Farmers buying habits & preferences w.r.t Tractor & related mechanical agri-inputs in the selected region of Punjab & Haryana for Mahindra Tracor (1998-99).
  4. Survey on Farmers buying habits & preferences w.r.t Pesticides & Herbicides in the selected region of Punjab, Haryana & Uttar Pradesh for Monsanto India Limited (1999-2000).
  5. Survey on market demand, sales channel & after sales factors for Cummins’ High-end Generator (2000-01).

Other major projects :–

  1. Countrywide demo based publicity of USHA range of home Appliances through customized mobile outlet.
  2. Road show for CUMMINS heavy-duty noiseless generator (for industrial & large organization purpose) through open display float (a customized LCV on which the product was mounted).
  3. Mobile display van based publicity of BAJAJ AUTO for their various ranges of two wheelers (bikes: Boxer, Pulsar, CT100, Wind125; scooter: Chetak 4stroke) in MP, Chhattisgarh, Haryana & Delhi since last three years.
  4. Extensive rural campaigns for FMCG blue chips like HLL (tea division & personal/oral care brands), SBCH, Colgate, Amrit Banaspati (flagship brand –Gagan), Tata Tea, Reckitt, etc.
  5. Educational campaign for public transport drivers to communicate the technicalities of CNG operated vehicles and safety aspects involved, in capital region of Delhi on behalf of ‘Indraprastha Gas Limited’.
Jun 1995 – Feb 1997; Desk to Desk Courier & Cargo Ltd., New Delhi
Sr. Marketing Executive
  1. Developed major clients like, Woodland, Tata Libert, Shaw Wallace, Union Bank of India, Kopran, etc., Have consolidated many irregular clients to loyal customers.
  2. Was servicing more than 50 clients in large territory of central Delhi.
  3. Secured 2nd position in overall servicing & sales realizations. Given certificate of excellence in Sales training course.

Jun 1989 – July 1990; Pragativadi Publications, Bhubaneswar
Executive – Ad Sales
  1. Responsible for space marketing (for the news-daily Pragativadi which is Orissa’s 5th largest circulated), with special assignment of handling the government clients.
  2. Also in charge of promotional & circulation support activities for the brand. Executed various promotional activities that helped in increasing the circulation.

COMPUTER SKILLS:

  1. Operating Systems : DOS 6.2, Windows ’9X, Me & XP (have knowledge of MAC PC)
  2. Tools / Packages :  MS-Office 2000, Harvard Graphics, FoxPro, Photoshop, etc.

LANGUAGE PROFICIENCY:

Fluent in English, Hindi, Oriya and, have workable knowledge in Bengali.

HOBBIES & INTERESTS:

Listening to Music, Web Surfing, Photography, Creative Writing, Reading Mags & Newspapers, Painting

PERSONAL INFORMATION:

Father’s Name : Mr. Amit Singh
Mother’s Name : Smt. Sita Singh
Native Place : Nabarangpur (Orissa)
Date of Birth : 07-January-1990


PPROFESSIONAL TIPS:

Self is fortunate to have worked upon many brands for their rural marketing & outdoor advertising initiatives. I have association with many brands from diverse industries, be it FMCG, white goods, pharma, agricultural sector, government, social & developmental sector, etc. In short, my professional experience with respect to rural marketing / BTL advertising can be presented this way. In my job tenure in present organization, I have worked for some reputed brands of India (top 10 brands; those were rated in two well regarded surveys - A&M Top Brands survey, 2002 and, TOI - Brand Equity Survey of ‘India’s Most Trusted Brands, 2002) on various promotional projects till date.

The prominent brands for which I have worked include Colgate, Bata, Dettol, Pepsi, Britannia, Dabur & Thums Up, etc. to name a few. A major professional achievement is - I have association with around 25 brands out of 101 brands who are in the league of “Super Brands of India 2003-05”.

Associated with over 250 promotional campaigns. Contributed at various stages from their conceptualization to execution and post-campaign analysis. Executed many campaign for who’s-who of corporate world (ranging from FMCG to concepts). Looks after other key activities like route planning, research assignments and support services, etc.

Was responsible for (heading a profit center) US Agro major Monsanto’s direct mailing exercise to contact over 20,000 farmers of North India – database management, mailer execution, resource mobilization, etc.

ACHIEVEMENT:

  1. Self has proud association with about 25 brands of repute those are figured in the league of  ‘SuperBrands of India 2003-05’.
  2. Planned, executed & supervised over 250 integrated marketing communication projects for wide categories of products.  

CAREER AMBITION:

To build at least one brand that stands test of time, which I can relish during my old days.





(RAM SINGH)
New Delhi


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Neetu Singh is the founder of Resume Formats .Neetu Singh holds an Engineering degree in Computer Science with MBA Degree in Finance and Human Resource (HR). Currently she is running a Global Manpower Consultancy. Contact Her Here

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