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RESUME

Pankaj.T.J

361, 17^th B Cross, 15^th Main,

Anna Nagar III Phase

Bangalore- 560 022

India

Cell: 098860-42961

E-mail: pankaj@yahoo.com

Personal Summary:

A professional with academic Qualification with Post graduation in M.B.A, Specialization in Sales and Marketing having more than 10 years of experience in the field of Media, Marketing.

                                                             OBJECTIVE

Seeking Management position to further augment Business Development in your organization by leveraging existing capabilities and expertise developed as a sales and marketing professional. To achieve greater heights in challenging field of Marketing.

                                                            OVERVIEW

Marketing professional in advertising with 10 years of in-depth and progressively responsible experience in the key areas of

MARKETING

Advertising and marketing with managing men with relationship with client servicing and ensuring the required targets met up for each year.

To provide the client delight with innovations by understanding the clients’ requirements by visualizing the actual needs and wants of the client in each specified region and segment. Understanding the clients better and providing them with necessary inputs at any given point of time in terms of their market requirements.

Recognized by management for consistent and outstanding record of exceeding corporate and personal sales objectives.  Possess excellent man management skills, built and lead strong teams, motivated employees towards accomplishments of targets.

             SKILL AREAS AND ACCOMPISHMENT

Analyzed and beat competition, succeeding in consolidation of market position through innovative and creative market development programmes built the brand image for the products and established the market by identifying high potential areas and tactically designed plans to procure contracts.

Created new business opportunities, through developing vital links with key people in the related field.

                                   

    SALES AND MARKETING MANAGEMENT

Having been in the media industry I have been exposed to almost all the top companies in Bangalore. My role in the organisation has provided ample scope of interacting with the decision makers to understand the importance of the product/service marketing. Media industry gives more potential to understand their marketing requirements.

With the skills developed in providing the clients’ requirement also has enabled us to know them better. This has helped me in building relationships with the clients better and has developed long term relationships.

I strongly feel that planning and approach has helped in gaining the clients’ confidence. To nurture my abilities and utilize the opportunity to capitalize in the new field would also be an added advantage.

Professional Experience with key highlights

Business Standard Limited                                             Branch Manager- 2003- Till date

                                                                                              Heading Bangalore Branch

Business Standard, fastest growing financial daily in India with an exclusive syndication with The Financial Times, London and is published simultaneously from 9 major cities in India.

Job Role:

·         Heading the Bangalore branch for Business Standard. The role involves the functioning of the branch along with sales and marketing of advertisement space for Business Standard across all categories and responsible for the branch targets and achievements.

·         Marketing for Business Standard and its allied products. The job involves handling the team of the sales professionals to meet the revenue objectives.

·         Also headed the magazine section prior to the responsibilities currently handling. Key magazines handled B.S.Motoring & Indian Management.

·         To promote the events organized by Business Standard viz., Annual events and special events.

·         To achieve the desired targets of all the magazines through various innovations in the magazine and special reports.

·         To create and market exclusive reports to generate additional revenue streams by leveraging on the strengths of the issues. Creating more innovative ideas for the market.

·         To service all the major clients and advertising agencies and to work closely with all the media planners. Recommend and execute various innovative platforms for marketing their products and services to the target groups.

·         To handle both national and international reports in Business Standard.

 Key Achievements:

·         Established the company’s’ image and opened up newer business from clients who had earlier not considered for Business Standard Group.

·         Made significant breakthroughs with clients like McDowell’s, Levi Strauss, ITC Foods, Hutchison Telecom, Titan Industries, BPL, HP, Himalaya Drug Company and SAP for magazines and Business Standard.

·         Responsible to generate appointment advertisements in Business Standard and its magazines which was non existent earlier.

·         Responsible to generate higher revenues in special issues of Business Standard, World of B-schools which was a major money spinner.

·         Created a new concept for clients like TAPMI and Kingfisher to leverage on the brand strengths in the magazines this is been executed and used by the advertising agencies for other magazines too.

·         Signing up of large and annual contracts with majors like McDowell’s, SAP, 3M & TVS Motor Company.

·         Creating innovative concepts for SAP and UB which had significant impact for the client and also generated good revenues for the publication.

·         Created new concepts like Entrepreneurs of New Generations, IT Parks of India, and booklets for SAP which were very well accepted in the market which has now turned out to annuals for the publications.

·         The events promotion had been signed by corporates like IBM Lenovo, Wipro Infotech, McDowells & Canara Bank from the region for the events on Banking and Insurance. The event was organized in Mumbai, Bangalore and Chennai and the Bangalore event was done off very successfully which saw the bigwigs of Banking world participating the event. Not just the event, we were also able to deliver post event report, which turned out to be a good money spinner.

Reporting to Deputy General Manager- Chennai

Media scope Publicitas                                                        Assistant Manager 2001-2003

Media scope, largest media representation house based out of Mumbai has been the front runner in representation business in Nationally and Internationally with turnover of over 50 Cr. Some of the key media representation includes newspapers like Khaleej Times, The Financial Times, Forbes, HBR, The Sunday Times,RSA.

The company has also diversified into magazine publishing with association of various Business Houses in India and the magazines that Mediascope conceived were First Update, Jetmall, Free and Easy, Taj Magazine, Namaskaar,Mid Day- Spl Reports.

Job Role:

·         Headed the magazine section in Bangalore Office.

·         Handled all the magazines independently from Bangalore from the conceptual stages.

·         Procured advertising revenues from the clients and advtg agencies to meet up the required and specified targets.

·          Acheived and float special reports to generate additional volumes for the magazines.

 Key achievements

• Signed Annual contracts with all the major apparel companies in Bangalore. These included Madura Garments, Indus League, Arvind Clothing, Levi Strauss & DAKS Simpson Ltd.
• Other key companies with the annual contract signed were Britannia, Titan, Toyota, BPL, Stanely Seatings, Kerala Tourism, ITC Foods, Carbon & Deepam Silks.
• Generated revenues for First Update magazine, Taj Magazine, JetMall which was almost double the set target for Bangalore region.
• Created new conccpt for Levi Strauss a newsletter in Jetmall which was a money spinner and was a well executed project for the client and to Mediascope.
• The special report on India in Khaleej Times for Independence Day and Republic Day and was a huge success and the report could be termed as one of its kind in Middle East

Reported to General Manager South

The Printers (Mysore) Limited                                                         Executive (1995-2001)

(Publishers of Deccan Herald, Prajavani, Sudha & Mayura)

The printers (Mysore) Limited is the largest Media House in Karnataka publishing newspaper, Deccan Herald in Engish, Prajavani in Kannada language and magazines Sudha and Mayura.All the products of the group are No 1 in their respective category.The Media House with turnover of over 90 cr has been the front runner in Karnataka in Media for over 50 years and has been recognised as one of the top media houses in India.

Job Role:

·         Liasion   with all the key clients and the advertising agencies in Bangalore and to work closely with the media planners and Marcom specialists at the clients end. Recommend and execute various innovative platforms for marketing their products and service  to the target group.

·         To market all the special reports in  all the mediums offered by the group.

·         Solely responsible for promoting  space on the website of  Deccan Herald and Prajavani.

·         To handle the media software in the group and to provide support to all the team members nationally in terms of inputs for all their clients requirements on need base.

·         To handle the Market Information System and to provide inputs to the management in terms of the competitors activities.

Key Achievements:

·         Generated required targets from Bangalore market. Was able to meet up with the required numbers on day-day basis for the premium positions of both the newspapers. Major clients handled were Madura Garments, Arvind Mills, Toyota, Indus League, Wipro, IBM, Compaq, BPL and Titan.

·         Bought an Exclusive report on Compaq, Airtel in Deccan Herald in 1999.

·         With Madura Garments was able to generate additional revenues for front pages and had signed deal with Madura Garments for front pages whenever we had front page availability.

·         Took both the websites to great heights and even during the online recession in India in 2000 was able to generate revenues which far execeeded the targets.

·         Was awarded for best performance for 3 consecutive years in the field of Marketing 98-01.

Personal Information:

Maritial Status: Married

Date of Birth: 26-10-1973

Languages Known: Kannada, Hindi & English

Interest: Reading and Sports.

Extra Curricular Activites: Had been in the sports and cultural team in college days and represented the college for Football and Schuttle badminton tournaments.

Current Salary drawn: Rs.5.50 lacs

Reference: Will be furnished on request.

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